Teach You The 11 Basic Principles Of Booth Design At The Exhibition.

Core tips:

The 11 basic principles of the exhibition booth design are: (1) harmony; (2) conciseness; (3) highlight the focus.

The exhibition should have a center and focus; (4) express a clear theme, convey clear information; (5) set up a striking sign; (6) design from the perspective of the target audience; (7) consider the space; (8) the arrangement of the passenger flow; (9) the exhibition booth is easy to build and easily dismantle; (10) careful design, not easy to change; (11) design in the budget.

(1) harmony.

Many people believe that harmony is the most important rule in booth design.

The exhibition booth is composed of many factors, including layout, lighting, color, charts, exhibits, exhibition frames, exhibition tools and so on.

A good design is to combine these factors into one to help exhibitors reach the purpose of exhibition.

But everything has a degree of certainty, too perfect to lose the meaning.

(2) brevity.

The more complex the booth is, the easier it is to confuse visitors, making it less likely to create a clear and strong impression.

The average person can only accept limited information in an instant.

If the audience is walking in a hurry, the audience will not be interested if they can not get clear information in an instant.

In addition, the complexity of the booth is also easy to reduce the work efficiency of the booth personnel.

Exhibits should be selected for representative display, and secondary products can not be displayed.

Exhibiting companies often think that quantity can display value, so a large number of exhibits are stacked up.

The selection of exhibits must be selective and abandoned.

Do not use all design and layout methods.

Simple and bright is the best way to attract audience.

Photographs, charts and text descriptions should be clear and concise.

Design and decorations that are not related to exhibition targets and exhibition contents should be reduced to a minimum.

Do not hang anything on the wall panels, such as exhibition manuals, small photographs, etc.

Don't let unrelated things distract the attention of the audience.

Gilding the lily, sometimes it is the customer's request, sometimes the designer recognise the high rank holder.

Learn to empathy, no one wants to appreciate a work that he thinks is too loud.

(3) highlight the focus.

The exhibition should be centered and focused.

Focus selection should serve the purpose of exhibition, usually the special product new product, the most important product or the most valued product.

Through the location, layout, lighting and other means to highlight the key exhibits.

The consultation desk can also be the focus.

Audio-visual equipment can also attract visitors to the booth.

In order to produce the greatest display effect, the focal points should be designed, but the focus should be limited.

Too much focus is easy to distract the attention of visitors and weaken the overall impression. It can highlight and emphasize key exhibits by means of separate display and spotlight.

Sometimes, a painting needs to be painted. The same is also true of the booth design. It may require a beam of light or a bit of different tonal to make the personality lively.

(4) express a clear theme and convey clear information.

The theme is the basic information and impression that the exhibitors want to convey to the visitors, usually the exhibitors themselves or products.

To express a clear theme from one point of view is to use focus. On the other hand, it is to use the appropriate color, chart and layout to create a unified impression in a consistent way.

The exhibitors with adequate budget often build luxurious booths to impress the visitors, but they may not convey the clear theme and information.

Designers often pay attention to attractiveness and shock, but ignore explicit business intentions or ignore promotional products.

Use design, layout and supplies to serve the exhibition objectives, consistent with the exhibition content.

Do not attach photos and drawings that are not related to the exhibition targets.

Do not play background music that is not related to the exhibition.

You can say that it is not a good designer if you only want to make a picture for luxury or according to the price of the customer.

The practicability of graphs is directly related to design.

(5) set up a striking mark.

Being different can attract more visitors, making it easier for visitors to identify and search, so that visitors who do not enter the booth will also impress.

The design should be unique, but not from the exhibition targets and business image.

Everywhere you look at other people's design, there is only one possibility at the end. You don't know what kind of map you should design, there is no theme.

(6) design from the perspective of target audience.

Traditional designs, especially temples, palaces, banks, etc., emphasize eternity, authority and grandeur.

But at the competitive exhibition, the success or failure of the exhibition depends largely on the audience's interest and response.

Therefore, the exhibition design should consider people, mainly the target audience, emotions, interests, opinions, reactions and other factors.

The design from the perspective of the target audience is easy to arouse the attention and resonance of the target audience and to leave a deep impression on the target audience.

(7) consider the space.

Designers also need to consider the number of visitors and the number of visitors.

The crowded booth is inefficient, and it also makes some target audience lose interest and patience.

The empty booth will also have the same effect.

Because designers do not have much decision-making power on the booth area, they mainly rely on design arrangements, such as layout, booth utilization and layout.

(8) passenger flow arrangement.

Exhibitors may wish to have a large number of visitors who can walk freely in the booth; perhaps they hope to attract a large number of spectators, perhaps hoping that only screened audiences can enter the booth; they may wish to record the data of each audience; perhaps they want to record only a few screened audiences, or even not consider the work.

Therefore, designers begin to understand what kind of people the exhibitors want.

(9) exhibition stands are easy to build and easy to demolished.

The booth structure should be simple and can be assembled and disassembled within the prescribed time.

The construction time is usually decided by the organizer of the exhibition.

Designers should know the construction time before starting design.

(10) careful design, not easy to change.

The design must be considerate and comprehensive. Once the discussion is passed, the design plan should not be changed easily, especially in the later stage. The change may delay construction, increase the cost, and even affect the opening.

(11) design within budget.

Budget is often the source of contradiction.

There may be a big gap between budget and design requirements.

As a designer, we must accept the budget realistically and do our best in the budget.

If the budget is not clear, it does not mean that there is no limit.

This is likely to cause a lot of trouble.

If the design and construction expenses are excessive, the designer should take the responsibility.

Therefore, we must stick to the budgetary standards.

Control expenses, arrange all projects and standards in advance, and do well in design and construction work in the budget.