Small Leather Innovation Breakthrough New Brand

With the continuous development of China's economy, post-80s and 90s have become the main force of social consumption. Enterprises must carry out deep innovation and pformation in product positioning, brand operation and integrated marketing. This has become the consensus of Quanzhou's emerging enterprises.

Under the promotion of Quanzhou municipal consultation chamber, Xiao Pi Pi creates a huge 3D cartoon for children's wear industry.

"To realize the combination of clothing brand and three-dimensional animation creation, and create a brand new world.

The small play strengthens the brand to display the unique brand style with "playful fashion".

A unique pformation for the smooth pformation of Quanzhou Enterprises

Shishi little leather clothing Weaving Co., Ltd. is the core member of the French Playboy (Hongkong) International Group Co., Ltd.. In 2000, the Chinese monopoly department was set up, and was authorized to exercise the sole agent for the production and sale of "small play" children's wear brand and trademark intellectual property.

The company started in 1987, and after more than 20 years of development, it has formed a production enterprise specializing in the production of various children's garments. At present, it has two production plants, more than 40 thousand square meters of modern equipment factories and employees' living supporting areas, and has formed special production processes, such as children's wear research and development, foreign trade, knitting circular knitting machines, printing processes, computer embroidery, and other special production processes, which has enhanced the core value of enterprises and promoted the brand competitiveness.

At present, the "Xiao Pi Pi" brand domestic marketing chain operation pattern, at all levels of provinces, regional distributors and our company direct sales office, thousands of sales offices, distribution point has a broad sales side, at the same time, to increase the brand variety extension of children's products, such as shoes / cap / sweater / cold resistant series toys and so on, have enriched the variety diversification.

In order to promote the performance and core competitiveness of the brand, dozens of investments have been made in the production of animated films.

At the same time, the company has gained a series of honorary titles with its tireless struggle spirit in the process of continuous development.

It was appraised as an advanced worker's home; in September 2002, it was awarded the "quality trustworthy product"; in October 2002, it passed the ISO9001/2000 international quality management system certification; in December 2002, it passed the quality system certification; 2002 was selected as the "civilized and trustworthy enterprise" in December 2002; in the year of -2004, -2005 was continuously rated as an advanced tax enterprise; in the year of -2005, it was awarded the title of "advanced enterprise"; it was awarded the "people's confidence brand" and was identified as "Fujian famous brand"; it passed the double green certification; the Fujian people's government awarded the "famous brand products of Fujian"; it won the well-known trademark in China; and it was awarded the "Quanzhou top 100 Quanzhou brand" certificate of honor. Including May 2002.

In addition, Shishi little leather garment Weaving Co., Ltd., with its spirit of "continuous innovation and striving for better", is the business principle of "serving the masses with high quality products, serving the customers with the spirit of advancing with the times" and adhering to the enterprise's tenet of "exquisite design, excellent production, meticulous service, and meticulous management".

The status of children's clothing market has certain influence.

After nearly 20 years of development, the pace of development at home and abroad has been steady and rapid, not only in domestic sales, but also in the Hong Kong, Macao and Taiwan regions and North America, South America, Western Europe, Eastern Europe, Middle East, Oceania and other international markets. With the steady increase of market share, brand influence has also expanded.

Children's clothing has been pformed from single sex to sporadic.

Little leather clothing Weaving Co., Ltd. creates its unique corporate culture based on the environment of fashion classics.

Break the skin and break the industry breakthrough -- the huge 3D animation "little play leather" brings unlimited business opportunities.

In 2011, Shishi little leather clothing Weaving Co., Ltd. joined hands with Quanzhou Kungfu Animation Design Co., Ltd., jointly with CCTV Animation to create a giant 3D animation "children playing leather" in China's children's wear industry.

The total investment is more than 20 million yuan. No matter in terms of investment scale, creative team, production level or broadcasting platform, they strive to be top class in the country.

With the help of the three-dimensional marketing mode of animation and the high-end animation production technology, the small game skin is made into 3D animated cartoon with the core of the small cartoon image as the core to realize the combination of its own production enterprises and animation creative enterprises.

The business mode of animation marketing launched by small skin plays an important role in marking the development of the industry.

The breakthrough and upgrading of marketing mode has made a bold practical attempt, which will promote the stereoscopic, industrialization and internationalization of Chinese children's clothing brand.

China's children's clothing industry's first 3D animated cartoon "little play leather" will be broadcast in the golden time of CCTV Animation channel at 6 to 8 pm on 2012.

At the same time, 4 national animation TV stations, and more than 200 local TV stations will also broadcast later, so as to achieve the annual high density brand promotion.

And the promotion of Internet new media will also be carried out step by step.

At the same time, the related animation books, animation games, stage shows and other derivative projects will also be fully launched, while the latter's brand authorization can bring great economic benefits to enterprises.

(giant 3C animated cartoon, "little play leather" scene) {page_break}

Quanzhou's industrial value-added development breakthroughs

It also suggests that the government special guidance fund, which is led by the government of Shishi, should be set up for the excellent projects of park construction and support, and at the same time attract all sectors of society, including enterprises and individuals, to participate in the construction of the public platform for the development of animation industry.

Relying on the existing industrial cluster areas in Shishi, we should make overall plans to create the first animation and creative industry base of Shishi to form a key and prominent development pattern.

Shishi animation and creative industry park will guide the pformation of enterprises in Shishi. Through the animation industry chain model, we will attract the most powerful animation enterprises in China, such as CCTV Animation and Quanzhou Kung Fu animation company, and guide the professional institutions and high-end talents to enter the service industry. In accordance with the national advanced industrial park construction standards, adhere to the principle of "high starting point, high standards, high efficiency, large scale and full function", we should implement the strategy of "animation and creative industries to promote the development of the second industry", and strive to build a demonstration base, original base, design base, network game base, media distribution base, trading base and training base.

Propagating mode to break through innovation -- playing with skin and keeping up with new trend

We will also cooperate with Tencent QQ, the largest Internet communication platform in China.

1, the QQ expression of the new animated cartoon super Q will be fully launched. It will also express the mood of all the netizens in the country when chatting, with rich expression and far-reaching artistic conception.

2, will also push an unprecedented QQ show, combined with small children's wear, cartoon characters, object clothing, let the dream combine with reality, experience the unprecedented feeling, I love the costumes, our children's costumes QQ show.

3, we will create a flsah card with all kinds of festivals, mood, love and emotion to give our love and affection to people who miss, congratulate and love.

Once again, we will establish the interaction between all kinds of netizens in all major forums, communities and micro-blog. We will closely integrate all kinds of netizens with posts, games and videos, and the new mode of communication with the 80 and 90 new type of consumption.

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Small fun and fun experience shop new shopping experience breakthrough - fun experience shop

(Beijing International Clothing Fair, the first time to play the fun, experience the museum audience for the experience)

Leather creates the unique automatic open container mobile funny house, boldly interesting new terminal store image props new appearance, introduces the new VI and SI system, creates the children's "play fun" terminal shopping experience model market, with unique visual recognition system and interesting corporate culture, creates a few brand children's brand experience shop, and makes bold practical attempt for the breakthrough and upgrading of Chinese children's wear brand marketing mode. Xiao PI also independently develops the world's most fashionable somatosensory game and the newest 3D shopping experience, enjoys the fun shopping experience, lets you experience the future life style of the new era children, and makes fun of the three-dimensional game to create the children's fun and experience brand which is truly favored by children. In 2012, small children's children's clothing was strong to create the first brand of children's fun experience marketing in China.

It marks a new height in the small game brand and children's clothing industry.

In today's social and economic system, the new economy calls for pformation and upgrading. Small leather children's clothing has been successfully pformed into a new type of enterprise in Quanzhou with unique corporate culture and integrated marketing mode. I believe that with the attention of the party and the community and its continuous development and innovation, we hope that the "brand big wheel" can play the dream of revitalizing our national brand, and drive further towards the future, leaving China and heading for the world.