75 Shoe Group For You Analysis, Small And Medium Group Buying Industry Self-Help Recipe

"Now let's open one at random. Group buying navigation network Almost all of our eye-catching products are food vouchers such as restaurants, hotels and so on. It's like a row of people selling eggs in the market, but there are so many people eating eggs every day. If you don't have any competitive characteristics, you can't expect a big business to grow bigger and stronger. We do not sell eggs more because of the hard to buy eggs, eat eggs every day, suddenly eat eggs. The market is so big, how many shares can you share? "The 75 shoe group CEO sealed the phrase" the homogenization bottleneck of the group buying website industry ".

The group buying website has already appeared 28 phenomena after the last year's beacon Lords. The new consumption pattern is now being shuffled after the disorderly expansion of the earlier stage, and the "leftover is king" is everyone's opinion on the trend of group buying. The group buying website will gradually precipitate, and it will be more rational and mature to face the market and competition. It is undeniable that in this process, more of the soft power is the attraction and stickiness of consumers and businesses. Therefore, how to locate their differentiation and how to explore patterns and services that facilitate and facilitate group buying are also important.

According to statistics, up to now, nearly 1000 group buying websites have been closed down, mergers and acquisitions, transformation or turning into zombie websites. At the same time, no longer updated group buying website accounted for 20% of the total, has reached 1000, at the same time, an authoritative group purchase navigation released the latest statistical report shows that in November, the national group purchase website added 200, a total of 4939, the total sales volume broke 1 billion 250 million mark. It seems that the situation that is still prosperous is quite different from that of the previous group of figures. Group buying industry seems to be beyond comprehension.

　　 Transformation specialization is the best way to help small and medium-sized group buying websites.

　　 75 shoe net CEO Feng told reporters: "the data we detected from Baidu index also confirm the fact that the market share of the group buying network is still expanding in the authoritative statistical report. The market is developing, but the operator is unsustainable. The reason is the same phenomenon as mentioned earlier. Relying on financial resources and material resources, industry predators can make a nationwide, comprehensive group buying network. This advantage is beyond doubt. At this time, if we fight with them on every front of the product, it is no doubt self searching. Group buying website must be developed to a professional product. It is not difficult to accurately position your advantages and keep forging ahead. Focus on a specific area, so that you can survive next to the big crocodile. It's just like we only do shoes group buying. This is our major. Every employee of our company knows the industry very well now. The company has set up a professional product evaluation system, including product wear resistance, skid resistance, fatigue testing, soles softness test, glue chemical residue testing, etc. Therefore, every product we promote is evaluated in an all-round way. Sometimes we are joking: every company's internal meetings are like professional seminars in the shoe industry. Consumers all reflect high performance price ratio and very little after-sale pressure. This way, our website is very sticky to consumers. The old customers of our website now account for about 19%. This is the living space that professionals bring to us. We began to make profits in July, and we are proud of it. After all, the crocodiles are still relying on the milk supplied by the venture.