Hefei: Relying On The Traditional Advantages Of Garment Industry

As a traditional dominant industry, it was once the pillar of Anhui's economy. In the early 1990s, it was prosperous. A group of famous brands, such as Huabei, Hong Fang, and queen dally, were influential in Anhui province and even the whole country.

As a traditional dominant industry, garment industry was once the economic pillar of Anhui. In the early 1990s, the garment industry showed a flourishing scene. There were a number of influential brands in Huabei, Anhui, and other countries.

But in recent years, the development of garment industry in Anhui has obviously lagged behind the development speed of other coastal provinces and central provinces. As a provincial capital city, Hefei has many thousands of sales and sales, but almost all of them are in the clothing market of other provinces and cities. The huge domestic demand market is occupied by foreign products, so revitalizing Anhui's industry is imminent.

At present, Hefei is also concentrated in the processing and manufacturing industry. The single nature of the industry has led to its relatively weak ability to resist risks. As a traditional garment industry, it is one of the fastest growing industries since China's reform and opening up. It is also a pillar industry for the early development of export processing industry in the eastern coastal areas.

China has become the largest garment processing and manufacturing base in the world, and one of the three garments in the world is produced by Chinese people.

Clothing, food, housing and industry are always the most common foundation of life for every society and even every social unit. The clothing industry is an industry that will never weaken.

Similarly, the development of the garment industry will greatly help Hefei improve its industrial structure and enhance its ability to resist risks.

Relying on the rise of central China and the "11th Five-Year plan", the provincial capital city of Hefei proposed to develop garment manufacturing industry vigorously, develop and develop the broad strategy of garment industry cluster, and form an industrial situation with government promotion, market pulling and enterprise interaction as soon as possible.

Mr. Wang Denghou, chairman and chairman of Anhui clothing trade association, said that "Hefei's clothing is sold nationwide, selling the whole province".

Clothing in wholesale market is usually purchased by distributors from other provinces and cities through their respective channels, and then sold to various cities in the province.

There are not many influential independent brand enterprises in Hefei. The development of garment industry mainly depends on the circulation of clothing.

The development environment of Hefei's clothing industry has the following advantages over other cities in the six provinces of central China:

1, location advantage.

Hefei is located in the center of Anhui. It is located between the Yangtze River Huaihe and Chaohu. Through the South Fei River Tongjiang reaches the sea, it has the location characteristics of connecting the East and the west, linking the Central Plains to the north and south, and is the frontier of the hinterland and the mainland of the coastal area.

Hefei is located in the two important central cities of the Yangtze River Valley, Shanghai and Wuhan. Both the implementation of the western development strategy and the eastward shift of China's economic gravity center, Hefei occupies an important strategic interest in Chengdong West.

2 human resources advantages.

Anhui is a large province with a population of 60 million. There are a large number of urban and rural surplus labor force waiting for employment. The textile and garment industry is a traditional labor-intensive industry, which is the most effective solution to the employment problem.

A leading garment processing enterprise can help a number of upstream and downstream enterprises to support them. It is a breakthrough to speed up the nationwide entrepreneurship and promote the rapid development of the private economy.

The 3 industry is resource superiority.

Anhui province has cultivated 40 hectares of cotton and 110 thousand kilograms of cotton on average, and the down industry has occupied 7 of the quota. Compared with other provinces, it will be a breakthrough for Hefei's clothing industry in the field of down garments.

The largest denim producer in the country has settled in Hefei, and will produce an annual production of 5 million sets of down garment workshop, which proves Hefei has great advantages in clothing industry resources.

In addition, compared with the other six provinces in the six central provinces, Hefei also has certain advantages in water, electricity and land resources and energy supply.

However, Hefei's clothing industry also has its disadvantages.

1, there is a lack of independent R & D institutions and training resources.

In the process of development, we need continuous innovation to seek for better development and innovation.

2, there is no distinctive clothing culture.

However, people's consumption and understanding of clothing depend on culture to a certain extent.

3 logistics and distribution lag, logistics talent shortage.

Logistics, as the third source of corporate profits, has been recognized by everyone. In some developed countries, reducing circulation costs, especially reducing logistics costs, is a major measure and a new economic growth point to improve the overall national economic efficiency.

Training and development of garment industry cluster must be guaranteed by logistics.

4, the incomplete industrial chain seriously restricts the development of Hefei's garment industry.

The complete and long industrial chain is the decompression belt of the terminal industry, windbreaks, reduce costs, enhance efficiency and guard against risks.

In short, Hefei's clothing enterprises should increase investment and enhance the connotation of brand culture.

The garment industry in Hefei should move towards the whole country, create Hefei's famous brand in China, take the local culture and local resources as the cornerstone of brand development, and only integrate the resources of itself will have strong vitality and the driving force of sustainable development.