Li Yuchun Endorsed The Pformation Of Fan Marketing Mode

Recently, following Han Han's "outdoor fearless" and "no fear of going ahead" outdoor advertising, van customer continued to launch Li Yuchun's endorsement of "I love you no fear" new advertising to cater to users' hot spots on May 20th Internet Valentine's day.

On May 20th, the first attempt was also made in Li Yuchun's hometown of Chengdu.

Advertising + micro-blog big screen brand interactive marketing mode, in Chengdu Chunxi Road sunshine department store next to the spokesperson's huge LED advertising synchronized micro-blog wall activities, a large number of Li Yuchun fans - corn went to interactive onlookers, up to seven hundred thousand micro-blog wall, affecting the crowd coverage to more than ten million level.

Li Yuchun, I love you, the label of "no fear" is on the same day as Sina micro-blog real time hot list.

It is understood that before the arrival of May 20th, van guest had already made many warm-up activities in advance on micro-blog.

In May 17th, when micro-blog announced Li Yuchun's endorsement of the new round of advertising, micro-blog forwarded more than 300 thousand hours in 24 hours. "I love you no fear, we are all action parties" activities, attracting thousands of users to participate in creative pictures. One day in advance, "@VANCL and Li Yuchun accompany you to celebrate the Internet Valentine's Day" activities, 520 days in addition to the huge advertising interaction in Chunxi Road, Chengdu, and also through micro-blog's attention to the @VANCL fan group + Li Yuchun, I love you no fear, you have to give 520 reasons for lucky customers to give Li Yuchun 10 autographs.

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The industry believes that fan's marketing activities have always been known for its novelty, humanity, and interaction. This time, "I love you no fear" activities, all guests take the 520 online Valentine's day with sentimental warmth. This is a day when online micro-blog activities and offline advertising are fully integrated and interact with each other in real time. Once again, the marketing practice has been innovated, while letting users express their love for the people around them, they have also remembered the vivid and vivid brand image of customers.

The person in charge of the interaction with customers is an important aspect of this year's brand activities. Apart from the advertisement of the spokesperson, the interaction between the product itself and users is also the key point.

May 4th in Beijing

The "positive energy Youth Festival" is held to allow users to enter the colorful world of VT and convey the young people's view of the world and society through T-shirt cultural carriers.