"Three Elements Of Brand" Is The Key To Successful Entry Into The International Market.

Brand elements are a series of designs used to distinguish and mark brands.

The precise design and selection of brand elements can enhance the audience's awareness of the brand, and at the same time promote a strong positive brand association, which is of great significance to the brand's sustainable development.

Brand name is the first element of brand composition. It often reflects the core content of products, and is also the first hurdle for consumers to produce brand associations.

Good brand names should be as concise as possible, and make precise positioning of product attributes and advantages.

Interest and uniqueness are the guarantee for the universal spread of brand names, and creativity is crucial to the lasting possession of brands in the minds of consumers.

Lenovo computer starts from the development characteristics of the technology industry.

The nomenclature summarizes the most essential demand and creativity of industry development. It is a high summary of the industry and a driving force and direction for self development.

Brand logo deepens image memory

Brand identification is a visual literal plation of brand name and enterprise spirit. Making a suitable brand symbol or character is of great importance to the promotion and dissemination of brand.

Signs often have two forms of abstract graphics and words, and most of the signs are combined with two. In this way, consumers can remember the name of the brand by the consumer; furthermore, the consumer modifies the brand with the help of the unique visual image and carries out the two memory of the brand.

The cartoon image is a kind of brand identification form that the enterprise chooses. It is difficult for each brand to design its individuality and tension.

Boli food company uses cartoon characters as the main vision. The image of the girl in red can attract the attention of the target audience and deepen the recognition of the brand. This also directly promotes the market performance of its products, such as seaweed and polo.

Advertising language triggering emotional resonance

Generally speaking, a slogan conveys the selling points and persuasive messages of a brand, which plays an important role in the marketing process.

Advertising language is the most important means of brand promotion, because it summarizes what consumers most desire, firmly grasp the uniqueness of the brand, and quickly establish brand equity.

No matter what form of advertising language, it is for brand sales.

Domestic sports brand can not be overpowered under the guidance of "JUSTDOIT".

This simple and profound slogan is the perfect and concise spirit of sports. This firm and courageous attitude towards life has successfully created a fearless realm of Nike.