"Shipping To Sea" Boosts The Internationalization Of Its Brand
For decades, Quanzhou people have created more than 70 well-known trademarks in China and more than 70 listed companies.
At the beginning of this year, the private enterprises in Quanzhou sounded the clarion call of "the two venture", and brand internationalization is an important direction.
PEAK group reached a strategic cooperation agreement with the hot men's Basketball League in February this year.
Xu Zhihua: of course, it is a broadcast advertisement in the middle of the venue, as well as a community activity in Miami. Some of our marketing, including our products, can be sold in the stadium.
At the same time, some private enterprises in Quanzhou began to acquire overseas brands, and "ship to sea" to boost the internationalization of their brands.
11 years in a row
Gym shoes
Market share first
Anta
President Ding Shizhong:
Ding Shizhong: we bought a brand in Italy two years ago.
Phil
In the high-end market, we must have our share at the same time, and we will not rule out that Quanzhou enterprises and Chinese enterprises will occupy the world market through buying the world brand.
At present, the internationalization of Quanzhou's private enterprises has become a prairie trend.
By the end of last year, there were 465 international trademarks of Madrid trademarks in Quanzhou, accounting for 3.5% of the total.
The Trademark Office of the State Administration for Industry and Commerce signed a memorandum with the Quanzhou municipal government in April this year to encourage Quanzhou enterprises to go to the national registered trademark to prepare products for sale.
Tang Lizhi, Professor of economics at Xiamen University, who has been concerned about the development of private enterprises in Quanzhou for more than 10 years, concluded:
Tang Lizhi: the first aspect is cooperation, and the second is mergers and acquisitions. The third is international promotion.
In these three types of internationalization, some well-known enterprises in Quanzhou have tried, setting a good example for the brand internationalization of private enterprises in other parts of the country.
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