Jacques De 'S Three-Dimensional Gold Carving Dragon Watch Shows "Chinese Style".

Jacques de row's three dimensional gold Carving Dragon watch.

Strong growth in China

The Chinese customers, who are throwing millions of gold, have become an important driving force for the Swiss watch prices to record new heights.

To cope with the rising consumption desire of the huge number of emerging market consumers, the entry of the entry watch will be a rising field.

The Basel international watch and Jewellery Fair, called "watch Oscar", opened in Switzerland on March 8th.

The world's largest watch and clock show has entered the forty year of the year.

It has been witnessing the development of the world's watch and jewelry industry as well as the cold and warm of the world economy.

In the Chinese dragon year, many designs are inspired by this strategy, which caters to the Chinese market's strategy tacit understanding, and even high-end watches and clocks and giants are constantly exploring.

This year, China is still the key word. China to Basel, zero distance, no time difference.

Forty in Basel

March is the most exciting season in Basel, Switzerland, and this year is no exception.

Airports, railway stations, trams, exhibition centers...

Blue banners and posters hung on the banks of the Rhine River are filled with crowds from all over the world.

This year, the fortieth annual exhibition opened under the lingering fear of the European debt crisis. The opening ceremony was held at the gate of the hall hall at 10 a.m. on March 8th. All the "old birds" who ran the table for more than 10 years were joking. This is the first time that I have seen the opening ceremony of the Basel exhibition.

As the world's leading watch and jewellery exhibition, the trend of Basel will be a year's market trend. The answer this year is more rational: price positioning has become the focus of market competition with brand culture, whose price is more reasonable, and whose design is more suitable for the market, who is the winner.

At the 3 Pavilion of the table exhibition, a highly developed precision manufacturing system is displayed, with all kinds of CNC machine tools, automatic production lines, and silk electroplating devices.

They condensed the essence of Swiss watch industry as an important symbol of wrist watch value, and let the trend of watch industry return to the mechanical aesthetics from the "quartz tide" of the 90s of last century.

Despite the fact that Swiss watches' profit margins have met the strong resistance of the Swiss Franc to a certain extent, the strong market demand in 2011 has made the Swiss watch industry expand in addition to the increased sales potential of the Swiss watches and the small impact of exchange rate changes in Basel.

The 2013 exhibition will add a new site, a new building in downtown Basel, which invested about 430 million of Swiss francs.

At the same time, the original exhibition hall is still in use, but the extension of hall 1 and Hall 3 will be used to connect them with a public space.

Forty the Basel watch and clock exhibition, which began to be puzzled, was compact, professional and steady.

The "Chinese wind" is blowing hard.

According to official data released by the Basel international watch and Jewellery Fair, the number of Swiss watch exports reached a record 30 million in 2011, up 19.2% from 2010 sales to 19 billion 300 million Swiss francs, while the January 2012 report shows that growth is continuing and more than half of its exports are exported to Asia.

After such dramatic growth, what will happen to the world's watch industry in the next ten months in 2012? It has become the most talked topic in the whole Basel exhibition.

Obviously, the best performing Asian region is the Chinese market.

If two or three years ago, the exhibition market and the Chinese market are still exploring each other, then it is now completely "on the side" of the Chinese market.

Apart from the opening of the Chinese official website, this year many brands are also equipped with Chinese subtitles or staff to answer questions from Chinese media. Many Chinese faces, such as media and suppliers, may also have explained everything.

Compared to last year, not only did the first-line media bring a larger interview team, but also the two or three tier city media came to Basel, revealing the expectations of the major brands for the broad Chinese market.

From time to time, the Mandarin in the pavilion tells us that China has zero distance and no time difference to Basel.

The strong growth of the Chinese market and the huge number of Chinese customers have become an important driving force for the Swiss watch prices to record new heights.

China has surpassed the United States to become the country with the largest demand for watches, accounting for 23% of all Internet related searches related to wrist watches.

China's luxury consumption is striding forward and Swiss watches account for a large proportion.

"We face unprecedented development opportunities in China" and "only China and the Far East market develop more strongly".

Whether in public or in private dinner parties, what we hear repeatedly in our ears is the heartfelt sigh of these watches brand to the Chinese market.

The strongest voice of this year's "Chinese style" comes from the Po Po. It has launched a Chinese calendar that combines Chinese calendar, Chinese zodiac, time and five elements.

The huge potential that the Chinese market has yet to develop has made almost all brands crazy.

The whole Chinese world time watch, Chanel's Chinese screen pattern enamel table, Chopin's back carved dragon watch, the black dragon PVD watch of sky shuttle, the golden bird cage decoration in the Jacques de la booth and the three-dimensional gold Carving Dragon watch...

These Chinese elements watch not only won the attention of the Chinese market, but also made the Chinese market once again on the stage of the Basel watch and clock show.