Government And Enterprises Need Cooperation To Promote Brand Awareness And Internationalization.

Zhang Dejiang, member of the Political Bureau of the CPC Central Committee and vice premier of the State Council and Secretary of the Chongqing municipal Party committee, held the 2012 annual meeting of Chinese entrepreneurs and two rivers in Chongqing.

"It is pointed out that Chinese enterprises should establish and improve a long-term mechanism for brand development and promote brand recognition and internationalization.

As a pioneer of China's "going global", Xu Jingnan, the honorary winner of the 2011-2012 outstanding entrepreneur of the year, and chairman of PEAK, deeply agree.

He said that if Chinese enterprises want to achieve sustainable development, they must unswervingly follow the path of internationalization under the escort of cooperation between government and enterprises.

Zhang Dejiang, member of the Political Bureau of the CPC Central Committee and vice premier of the State Council and Secretary of the Chongqing municipal Party committee, put forward five points at the annual meeting of Chinese Entrepreneurs: paying attention to the development of the real economy, focusing on enhancing core competitiveness, focusing on improving product quality, focusing on strengthening brand building and paying attention to social responsibility.

These five "attention" are the basic requirements for an enterprise to achieve sustainable development.

As a developing Chinese enterprise, facing the opportunities and challenges from the world, achieving sustainable development is a topic that is deeply researched from the state to the enterprise.

China is different from the European and American countries. Chinese enterprises, especially private enterprises, are gradually growing up in China along with the process of national reform and opening up.

The rapid rise of private economy is an important symbol of the continuous improvement of China's economic marketization.

From the point of view of economics and management, it is not difficult for an enterprise to grow up, but it is difficult to grow healthily. It is not difficult for an enterprise to develop, but it is difficult to develop continuously.

The core connotation of the sustainable development of enterprises is not only long life, high quality, but also harmonious coexistence with the state and community.

This is what Chinese enterprises should think deeply about.

The sustainable development of Chinese enterprises needs cooperation between government and enterprises.

Xu Jingnan, chairman of PEAK, a famous sports brand, believes that the sustainable development of Chinese enterprises can not be separated from the cooperation between government and enterprises. One needs the national policy to create favorable environment. Two, it needs the long-term vision of the enterprise and the strategy to deal with all kinds of market changes. The three is to repay the society in an extremely productive way and develop in harmony with the society.

At the same time, he also pointed out that sustainable development should not ignore the principle of internationalization.

It is not new for the government to support the development of enterprises. Strong support will lead to the birth of a strong brand.

It is easy to find out that these famous multinational companies are pioneers and pioneers in the market. Their success today proves that there is a strong country behind a strong brand, not just to seize the historical opportunity of the blank market.

For example, Apple computers come from the United States, SONY comes from Japan, Volkswagen comes from Germany, and so on.

They all come from developed countries such as economy, technology and other top ranked countries. Strong national strength enables them to have capital to seize market opportunities.

Similarly, the development of Chinese enterprises at this stage is becoming stronger and stronger as the country grows stronger.

With the rapid development of China's economy, China's national strength has gradually increased. China's international status is becoming more and more important. Chinese enterprises have begun to occupy a place in the international market.

With the support of the government, PEAK has registered trademarks in more than 160 countries around the world and has obtained the international market pass.

At present, PEAK products have already covered more than 80 countries and regions in the world, and have their own stores in the United States.

At home, PEAK also pressed on to become the four consecutive winner of "China's first basketball shoe sales in the market segmentation market".

In any partnership, trust between the two parties is particularly important, and government enterprise cooperation is no exception.

In this regard, Xu Jingnan said that in order to build trust, the government and enterprises need to achieve the recognition of values. Enterprises should receive the support from the government while giving corresponding rewards to the region and the country.

Only when the two sides reach a consensus can we promote sustainable development.

This is a prerequisite for effective cooperation between government and enterprises.

The principle of internationalization should not be neglected in sustainable development

Under the tide of economic globalization, Chinese enterprises must be supported by more countries in the world if they want to achieve sustainable development.

This requires enterprises to bear social responsibilities, live in harmony with society and become citizens of the world.

"Carrying out social responsibility is a passport to the international market." Xu Jingnan said that enterprises without culture will not go far, and enterprises without responsibilities will not go far.

Not only in China, but also internationally, if an enterprise can not bring the gospel to the local government and local people, it is impossible to continue to develop. "

And this social responsibility is not a narrow sense of public welfare, charity, but a way of thinking and development of life.

When a new brand enters the international market, it allows local people to buy more choices, provide employment opportunities for local people, create taxes for local governments, and support local sports and public welfare undertakings in order to build a long-term foundation in the local community.

PEAK, which adheres to the international road and sells itself to five continents, is a typical example of this enterprise mode. According to the introduction, near the London Olympic Games, PEAK signed a delegation to support 6 countries such as Iraq, Lebanon, New Zealand, Slovenia, Algeria and Cyprus to help athletes in these countries pursue Olympic dream.

This is also an important way to enter and maintain the international market.

Not long ago, Premier Wen Jiabao went to Fujian to investigate, emphasizing the need to break the monopoly, encourage innovation and increase financial support for Brand Company.

Xu Jingnan, chairman of PEAK, believes that this provides unlimited possibilities for PEAK and even the sustainable development of Chinese enterprises.