Fashion Enterprises Have Entered The Trend Of E-Commerce.

In twenty-first Century, either e-commerce or no business. In recent years, e-commerce has rapidly occupied the market with its advantages of low cost, high efficiency and openness. It has gradually changed the way of shopping of consumers, and the traditional market has been impacted. Many traditional enterprises have begun to test the water e-business. As the most perceiving market and consumer industry, the use of e-commerce has become inevitable.

To enter e-commerce, garment enterprises can compress the intermediate links of traditional marketing, shorten the distance between customers and enterprises, so that the price of products can be further reduced. Through network sales, we can also maximize the types and quantity of products, so that customers can choose more faces and meet the individual needs of consumers.

At the same time, e-commerce and traditional marketing mode are different, e-commerce marketing mode provides highly data management and fast feedback mechanism, can instantly feedback customer preferences, what products sell well, and what products can not be sold at a glance. It will subvert the traditional clothing industry's first design, production and marketing mode, and use flexible supply chain to enable enterprises to keep up with the needs of consumers quickly. They can provide enough best-selling products, and they can introduce new products to slow the slow selling products.

In addition, e-commerce can bring many potential benefits to traditional enterprises. For example, developing e-commerce can make the traditional business philosophy and business mode of enterprises gradually turn to advanced and scientific management concepts and business models; it can promote the efficiency, economization and coordination of enterprises and even the national economy; it can enhance corporate culture, improve staff knowledge level and comprehensive quality.

According to the Research Report on e-commerce behavior of Chinese netizens in the fourth quarter of 2011, the size of clothing online shopping market in 2011 has reached 204 billion 900 million yuan, an increase of 94.7% over the previous year. It is estimated that by 2014, the size of China's apparel industry's online shopping market will reach 519 billion 500 million yuan, and the Chinese apparel industry's online shopping market will account for 27% of the total market. That is to say, the brand that does not touch the net will be forgotten by consumers after 10 years. According to insiders, compared with some European and American countries, the market share of over 20% of apparel retailing belongs to the status quo of network marketing. The market of China's garment industry's network marketing market is very large. Whether it is a large enterprise with a large traditional clothing marketing channel or a clothing brand that is in the initial stage of growth, e-commerce is one of the necessary strategies for the market with broad prospects and opportunities.

Traditional clothing brands such as Metersbonwe, Lining and nine Mu Wang are actively taking the electricity market, and have launched an electronic business platform. Although they are not smooth sailing in the process of development, they can not resist the enthusiasm of the entire traditional clothing enterprises to enter e-commerce. Another reporter has learned that Jiangsu red bean group has set the development of e-commerce as a strategic goal. Recently, the company is busy building the official website, hoping to create the next "all sincerity".

The same is true for garment customization enterprises. The professional group custom enterprise cool gentleman clothing has launched the fashionable men's clothing online custom brand brand men's clothing. The integration of information technology and industrialization and the implementation of the industrial customization mode will enable consumers to provide 3 common sizes at most, and the number can be customized. Most people (about 95%) can achieve the effect of tailoring. It has become the leading brand in the field of men's clothing online customization.

With the attention of the state on e-commerce and the relevant policies to support the development of e-commerce, people in the industry generally believe that the pace of traditional clothing enterprises entering the e-commerce market will be more urgent. And with the supply chain resources and unique advantages of traditional entities, it will surely become the protagonist of the e-commerce market.