Shenzhen Underwear Exhibition Needs To Break Through The Limitations Of Development Space

The economic phenomenon of exhibition comes from Europe and America.

The exhibition in China began to develop in 80s, so our exhibition history is not long.

However, because China's economic plate is large enough and the market economy is developing fast enough, the exhibition industry's advantage of late development is developing rapidly.

There are four or five professional exhibitions in Shanghai, Shenzhen and Guangzhou, with the highest participation rate in the siuf Shenzhen brand underwear exhibition, Shanghai intermediate needle Association and Shanghai fashion underwear exhibition.

The center is famous for its long history. Shanghai fashion underwear exhibition is famous for its internationalization and professionalism.

As the only large, professional and continuous underwear exhibition in the south, siuf

With the advantages of Yantai, Chaoshan, Zhongshan, Shenzhen and other famous underwear industry bases in China and the short history of the exhibition, it has developed rapidly and has become one of the three major exhibitions in the industry.

But at the same time, it also faces many challenges. The challenge comes from the limitations of the traditional exhibition industry itself, and also from the small categories of underwear industry.

The former is a traditional exhibition with a single function, difficulty in promotion, homogeneity in exhibition and early display of exhibition bottlenecks.

The impact of these challenges has not been so eye-catching as exhibitors' data and exhibition area data have been increasing year after year.

However, the data of exhibition area and exhibitors can not be developed in a straight line. Under the business environment with increasingly rich business models and promotional tools, these two data are hard to attract more extensive and lasting attention and digest the long-term overlay of various limitations.

If the above limitations develop into the bottleneck of the exhibition or overlap with the exhibition bottlenecks, the impact will be obvious.

The latter limitation refers to the nature of the underwear industry and special restrictions on the development of the exhibition.

For example, the underwear industry belongs to the category of small doors, and the contents of the exhibition are rather difficult to enrich. At the same time, the underwear industry in China has a long history of development, a low level of management, a large number of three lines and a large number of circulation brands, and a weak strength. Exhibitors' consciousness, exhibition level and Exhibition value appeal are relatively low.

The above industry attributes and special conditions make it difficult to raise the exhibition height, and the operation space is limited.

With the increasing diversification of investment methods, the investment as one of the traditional important functions of the exhibition is not as good as before.

This occurs in a small gate industry dominated by three lines of circulation, and its direct impact on the exhibition is

Innovation and breakthroughs must be made, otherwise it will be difficult to build a foothold.

The above unfavorable factors will easily lead to many similar exhibitions in the industry. At the same time, the exhibition will fall into the development inertia channel of small exhibition scale, overlapping exhibition functions and poor exhibition effect.

Based on the above two challenges, as the only large-scale underwear exhibition in the south, siuf underwear exhibition in Shenzhen has been developing steadily year by year, but there is still an urgent need for new ideas to be put forward and implemented. Otherwise, the probability of exhibition bottlenecks will be great in the next 5 to 10 years. The so-called bottleneck means that the growth of exhibition quantity and quality can not be maintained continuously. Two, the exhibition level itself is difficult to upgrade on the basis of the former.

The bottleneck source is not only from the narrow development space of the industry, but also from the narrow creative space of the industry exhibition, and it can get rid of the narrow living space either internationalization or specialization and scale based on specialization.

But compared with the living space, the underwear industry and Exhibition need more creative space.

At present, Shenzhen underwear exhibition is the three step of internationalization, integration and planning to coordinate the development space to get rid of the limitations of development space. At the same time, the concept of cultural week is introduced to break down.

Limitations.