The Chinese Tailor For 60 Years Of Costumes

In the past 60 years since the founding of the people's Republic of China, clothing production and production have experienced self-sufficiency.

To the development of mechanized production and customization.

Many tailors have witnessed the change of dress attire from a single to a colorful one, and from a new trend to a traditional one.

Through the history of the rise and fall of the tailor industry, we can see the characteristics of the development of the garment industry.

Small peasant economy is tailored to the masses.

Whoever wants to make clothes, first buy the old rough cloth, then find the tailor's shop and make the order.

At that time, people made clothes without style.

Occasionally, a favorite garment will be sent to the store so that the tailor can do the same thing.

At that time, they were all sewn by hand, so it would take several days to make a dress.

At that time, the tailor shop did not sell cloth, only responsible for making clothes, trousers two yuan, three yuan coat.

Around 1978, most of Beijing's clothes were made by themselves. Tailoring shops are hard to find.

Li Lanqing recalled that in the early spring of 1978, he wanted to make a short sleeved shirt, so it was difficult to find a tailor's shop to say that he could do it.

When the size is measured, ask when to pick it up. The tailor said November.

The arrival of a group of foreign tailors meets the market demand.

Finish the work during the day and do it all the time, and do the laundry for second days.

In the 90s of last century, besides making clothes,

Also began selling cloth, making a pair of pants became about 20 yuan.

At that time, it was the heyday of the tailor's shop.

Mechanized production stage, buying garments.

In the 90s of last century, garment sales began to become popular.

Since then, various kinds of clothing brands have sprung up, and the number of tailors making clothes has been decreasing. Many tailoring shops are having a hard time, and they are changing their clothes.

But there are too many people who sell clothes, and the competition is too fierce.

The tailoring industry is conservative, and is not good at managing and selling clothes.

Most of the tailors switched to clothing sales and failed. This period became the bottom line of tailoring practitioners.

Demand upgrading, personalized customization

In the new century, "bump shirt" has become an embarrassing affair. People begin to pursue the individualization of clothing and make customization become the new favorite of "Chaozhou".

With the prominence of personalized consumption, private custom garments in big cities such as Beijing, Shanghai and Guangzhou are rapidly warming up.

The tailor shop, which has been silent for many years, is revitalized.

"Tailoring" is aimed at customizing business opportunities, and private tailors shop is favored.

Now the job of tailor shop owner is to help people measure and record the size, which is the same as that of the older generation standing on the roadside.

The difference is that when the tailor "collected work", he had to stay up late to make his own efforts. Now, if the boss sends the size to the factory, the workers will rush to the system as required.

It seems like a "retrogression", but in fact, the pursuit of individuality now.

It is not the same as the original traditional tailoring mode.

With the improvement of people's living standard, clothing consumption will develop towards individuation and diversification. In the face of more and more strong individualized demand, clothing enterprises should adjust their product strategies appropriately and constantly meet people's changing needs so that they can develop for a long time.