A New Way To Enhance The Competitiveness Of Small Shoe Companies By Industry University Research Cooperation

Faced with more and more difficult development environment, some small and medium-sized enterprises realize that pformation and upgrading are the pains that must be experienced, and have tasted the sweetness of pformation, and the profits have continued to grow.

In the market environment, enterprises face difficulties in financing and manpower shortages.

Huizhou customs and other departments of the survey results show that, similar to other parts of the country, the main problems faced by small and medium-sized enterprises in Huizhou are financial difficulties, shortage of human resources, reduction of market orders, compression of profit margins, and greater appreciation of the renminbi.

Due to the small investment in small and medium enterprises, capital turnover is prone to difficulties. Financial pressure has become one of the most troublesome problems for small and medium enterprises.

Although small and micro enterprises are eager to get financial support, some financial institutions do not support such enterprises very much. It is difficult for such enterprises to obtain loans from banks.

In the first quarter of this year, the materials provided by the analysis of Huizhou's economic operation situation showed that at the end of 3, the balance of RMB loans of small and medium enterprises in the city was 57 billion 330 million yuan, up 2.4% from the beginning of the year, which was 1 percentage points lower than the loan growth rate.

Research shows that, because of the strong position of some big enterprises, the delinquency of small and medium-sized enterprises has been deliberately delinquent, resulting in some small and micro enterprises unsustainable and becoming the most vulnerable group of "triangle debts".

In the shoe making town of Huidong County, the owner of a shoe company complained to reporters that because of the difficulty in obtaining loans, the capital flow of enterprises was very difficult. If the private lending of high interest rates was used to maintain production, there would be little profit in the case of high prices of raw materials.

Recruitment difficulties also beset many small and medium enterprises.

As small and medium enterprises generally belong to labor-intensive enterprises, there is a gap between large and medium-sized enterprises, which has become the hardest hit area of "recruitment difficulties" and the loss of workers.

Mr. HR Wang, a shoe factory in Huicheng, said that since the beginning of the shoe factory, the general workers have been dissatisfied. The company has orders but not enough workers.

Some enterprises have orders but can not recruit people, and some enterprises have a sharp reduction in orders.

According to the survey, most small and medium enterprises belong to the OEM processing enterprises. The technology is relatively backward, and the market competitiveness is weak. Most enterprises are unable to finish the original orders, and now the orders have been greatly reduced. Even some enterprises are facing a shutdown because they do not have enough orders.

In addition, affected by the appreciation of the renminbi, the profit margins of small and micro enterprises have been continuously compressed, coupled with rising raw material prices and increasing processing costs, the pressure on enterprises to survive is enormous.

Successful samples are pformed by expanding domestic sales and creating brands.

When many small and medium-sized enterprises are anxious about the complex and severe market environment in recent years, some enterprises have gone through the pformation and upgrading, and have gone out of the new development path. Their successful experience includes expanding domestic sales, creating brands and increasing investment in science and technology.

Yongchang Technology Electronics Co., Ltd., located in Dayawan District of Huizhou (hereinafter referred to as "Yongchang company"), is an enterprise that produces DVD, CD and vehicle mounted laser heads. Since 1993, it has been engaged in materials processing, and has been an international well-known company, SANYO OEM.

In recent years, especially under the influence of the international financial crisis in 2008, as well as many processing enterprises, the company's orders have been greatly affected.

Yongchang company responsible person said that in the face of severe international financial crisis, enterprises to survive and develop, must be pformed and upgraded.

In the process of pformation, Yongchang company has invested in R & D funds, introduced hi-tech talents, and started its own brand by using the accumulated experience of many years.

The production of laser head products has been monopolized by famous international companies such as SONY and Panasonic. After winning the brand, Yongchang company has become the only laser head manufacturer with its own brand in China.

In addition to creating brand, Yongchang company also actively explored the domestic market, and the domestic sales ratio of DVD laser head products has reached over 90%.

Huizhou Shi Jin steel processing Co., Ltd. is also a successful pformation enterprise in recent years.

The company successfully pformed from a raw material processing enterprise to a wholly foreign-owned enterprise. After pformation and upgrading, the company increased the domestic order of 1200 tons, bringing the output value of RMB 8 million 400 thousand yuan to the enterprise.

The pformation of the company mainly includes two aspects: first, to open up the domestic market; the two is to actively introduce advanced foreign equipment.

In the process of pformation, the company has also been strongly supported by Huizhou customs and other departments, enabling the company to make a smooth pition and ensuring the smooth completion of the formalities such as carrying over the surplus materials and collecting taxes on waste.

The government has held many off-site exhibitions this year.

In the face of the existing operating conditions and the practical difficulties faced by some small and medium-sized enterprises, the reporters learned from the departments of Huizhou customs and small and medium-sized enterprises and so on. The government guides the pformation and upgrading of these enterprises by making good preparations for supporting policies and measures and strengthening market supervision, making comprehensive use of financial, environmental protection, credit and other policies, as well as technical standards and barriers to entry.

As many small and medium enterprises belong to the processing enterprises, due to the impact of the international economic situation such as European debt, orders in traditional European and American markets have been reduced, and how to expand domestic demand and develop new markets has become the key to the survival and development of enterprises.

At present, the support measures taken by the government include "setting up the stage" to do different trade fairs.

Prior to this, Huizhou has held 9 fairs of "benefiting goods nationwide" in the field, raising the proportion of domestic and foreign sales.

This year, Huizhou will also hold exhibitions in Changsha and Harbin and hold a fair in Brazil.

In view of the financing difficulties faced by small and medium-sized enterprises, the municipal SME Bureau said that Huizhou SME financing service platform system was opened last year, and now there are more than 1000 enterprises in the platform.

Next, the SME Bureau will also work to promote cooperation between the government, banks and enterprises to help small and micro enterprises solve the problem of financial pressure.

In order to speed up the pformation and upgrading of processing trade, promote the development of bonded logistics in the area, improve its work efficiency, classify customs clearance reform, protect intellectual property rights and improve the margin system, the customs will focus on supporting and serving small and medium enterprises in the area to deal with crisis, pformation and upgrading.

Faced with the problem of capital turnover in processing trade enterprises, the Huizhou customs has formulated and adjusted the risk margin system for small and medium enterprises, and adopted positive measures to endorse the guarantee and government guarantees of non-financial institutions, and screened enterprises with high quality, high technology and promising prospects, and appropriately adjusted the scope of risk guarantee for processing trade enterprises.

Experts say

Enhancing competitiveness through industry university research cooperation

Wang Xingbang, Professor of economics and Management Department of Huizhou University, believes that small and micro enterprises have advantages and disadvantages in pformation and upgrading compared with large ones.

The advantage lies in the fact that small and medium-sized enterprises are "turning small and good", such as pforming from resource and energy consuming enterprises to low carbon enterprises, which is relatively easy to adjust. The disadvantage is that small and micro enterprises are often inferior to large enterprises in terms of R & D capability and staff quality, so they will have some difficulties in pformation, especially in scientific research.

Small and micro enterprises often face a difficult problem in Transformation: they do not know how to pform and lack the support of scientific and technological strength.

Wang Xingbang suggested that small and medium enterprises could enhance their competitiveness through the mode of industry university research through cooperation with universities and other institutions.