Luxury Auctions Make The Biggest Contribution To Chinese Buyers.

In May, the spring auctions of various auction companies came one after another. Recently, auction houses in all parts of the world were warming up for spring patting. Luxury sector The most popular products become an important category of auction houses.

At auction, an enamel pocket watch with royal style three hammers and three questions became the focus of the whole audience. The pocket watch was shot from 150000 Swiss franc. There was no Internet bidder. All the competition was between the scene and the telephone. Perhaps because of the economic reasons such as the European debt crisis, only about 250000 Swiss francs will be auctions, leaving only Asian bidders. After 4 rounds of bidding to 500000 Swiss francs, after the offer, two guests were much more patient and began to bid a small increase in the price of 10 thousand Swiss francs. Usually, the auction time of a watch is about 1 minutes to 2 minutes, and after nearly 15 minutes of fierce competition, the watch finally ended up with 600000 Swiss francs. All the guests at the scene applauded the final victory of the guest.

　　 Chinese buyers contribute the most

In May 7th, the spring auction of Swiss Auctions was unveiled, followed by the 2012 spring auction preview of China's CAD unveiled in May 8th, and more than 300 exhibitions were launched at the same time. The modern and antique timestamp auction of the famous collection will also be held in Geneva in May 13th. Chinese buyers can enjoy these 469 watches at the preview held in Beijing and Shanghai recently. Spring auction is about to take place. Recently, auction houses across the country have riveted enough to warm up the spring pads.

Chinese buyers have also been the biggest contributors to these auctions. Hongkong Sotheby's auction clock expert Chen Kaijia talked about last autumn's auction: "1/4 of the buyers are new customers, Asian buyers accounted for an absolute majority, of which mainland Chinese buyers grew particularly significantly, from bidding to final success of the successful Chinese buyers over 30%, an increase of 5% to 10%. The seller is mostly European, and because of the European debt crisis, many people want to sell their watches by auction.

"Chinese buyers are very influential buyers. They are enthusiastic about watches and auctions." Michael Friedman, a watchmaker, who often appraizes and appraizes the guests before the auction, tells reporters that there are three categories of Chinese buyers, the first is watch enthusiasts, mainly in the fields of finance, entertainment, media and education, and two is the clocks and collectors. brand They are both buyers and sellers, and the third category is intermediaries. "A few years ago, more intermediaries were involved in our auctions, and now independent buyers are the main customers." Michael Friedman said.

　　 Thrilling at auction

What impressed Zhao Shu most was the first Geneva auction in March. At auction, an enamel pocket watch with royal style three hammers and three questions became the focus of the whole audience. Only this pocket watch, the number of telephone bids of Chinese guests has exceeded Zhao Shu's ability, so the company's colleagues in Hongkong can only be invited to help with telephone bidding. Nevertheless, she made three calls to make phone quotes and spot offers for three different guests.

The pocket watch was shot from 150000 Swiss franc. There was no Internet bidder. All the competition was between the scene and the telephone. Perhaps because of the economic reasons such as the European debt crisis, only about 250000 Swiss francs will be auctions, leaving only Asian bidders. The two of Zhao Shu's three guests, namely, the telephone bidders from China, became the ultimate competitors. After 4 rounds of bidding to 500000 Swiss francs, after the offer, two guests were much more patient and began to bid a small increase in the price of 10 thousand Swiss francs. One of the guests was very hesitant because the bidding price had already exceeded his original budget of 500000 francs, perhaps because the pocket watch was too perfect, too rare, and after the gnash of teeth and hatred, the guest finally bid to 590000 Swiss francs. Later, Zhao Shu also called out 600000 of the Swiss francs for the phone.

Usually, the auction time of a watch is about 1 minutes to 2 minutes, and after nearly 15 minutes of fierce competition, the watch finally ended up with 600000 Swiss francs. All the guests at the scene applauded the final victory of the guest.

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　　 Buying power is better than shooting skills.

Yang Chen, a clocks and enthusiasts, first touched the clock auction to get a favorite and price appropriate watch. But after several auctions, the pleasure that the auction brought to him was no longer confined to this. Through the preview of the auction, he can see the style, technology and the history of their development and change. What makes him happy is that he can show his friends. "There are clock watchmen like us, industry experts and daring people. Together with them to explore the experience of playing table, collection experience, as well as those little known and delighted stories, this is my most interesting place for auction of watches and clocks.

"Chinese buyers can say that they like to go to the auction together. Some people buy valuable things and are happy to introduce them to friends. Let's share our experience together, take pictures and preview together, and have lots of fun to share. " Zhao Shu said that people who participate in auctions are also different. There are definite signs and they have never been there. They hope to feel the atmosphere for the next time.

In Michael Friedman's view, the auction technique is not very important at auction. "Maybe a person who makes a movie will lift the price high and frighten others away. But now many people are aware of their highest price, so they will never continue to go beyond one point, so their ability to accept is better than auction skills.

For important products, the atmosphere of the auction will be very intense, and it will also set off a climax. And the two kind of psychology is more extreme at auction: if a lot of people auction, the higher the price is, the higher the price will be, the people who will buy it will sometimes whisper "is it expensive"? "Therefore, when setting the starting price, auction companies is usually more conservative so that more people can participate." Michael Friedman said.

　 brand The auction is extraordinary.

Mysterious buyers appear

Apart from individual buyers, brand is also a strength of auction. But there are not many brands to sell, and only when they encounter very valuable brand names. Another little climax of the first Geneva auction in March this year was Patek Philippe's Golden Music birdsong box. This musical bird singing box was the masterpiece of the most famous and technically best master in 1815. Birdsong box is unique in that the birds and clocks are hidden under the two symmetrical pearl inlaid enamel cover, and the birds will move in a lively way and give out a crisp bird song. The red crown on the head will move back and forth with the rotation of the bird. The auction was valued at 100000-150000 Swiss francs. When auctioned to 200000 Swiss francs, many of the tenderers ended up trading at the final price of the mysterious guests, 300000 Swiss francs. The mysterious bidder was the Patek Philippe Museum.