AOKANG'S Sublimation Business Strategy Is Breaking Into Cocoon And Becoming A Butterfly

We need to start the high-end brand strategy, enter the high-end market, cater to the needs of the market, and cater for the needs of the development of the department store. We also hope that more high-end brands like AOKANG Wanli and beautiful ladies will emerge to show the national brand's demeanor.

China's department store Summit Forum 10th Anniversary Celebration Gala and "AOKANG night" was held in Tianjin.

At the celebration party, AOKANG's high-end brand VALLEVERDE (Wanli Wei) and MeiRie 'S (beautiful beauty), which were gorgeous, unveiled a vision, touch and new experience to the audience. This also meant that AOKANG focused on the construction and development of national brands to upgrade the marketing mode and enter the high-end market of shoes.

AOKANG

The "advanced customization", which is active on the top of the clothing industry, attracts the new rich people in China because of its characteristics of "exquisite materials and excellent production". Now, if you can get a pair of shoes that are "tailored" with your own mind, what kind of feeling will it be? At this celebration, the president of the Chinese Department Store Association, Wang Zhentao, chairman of the AOKANG shoe Limited by Share Ltd of Zhejiang, and Wang Zhentao, President of Yintai department store Limited, together with Daniel Chan, will launch the "Hall of fame" plan for VALLEVERDE, which will bring a complete interpretation of this experience.

Founded in 1969, VALLEVERDE mainly produces "breathing type" functional shoes. It is the first brand of the footwear industry in Italy, the world shoe capital. It has more than 2300 stores in the world, and AOKANG acquired its brand ownership in Greater China in 2010.

The hall of fame program is a major move for VALLEVERDE to attack the advanced customization market. After the plan is launched, it will focus on providing customized services for more high-end people.

Unlike ordinary high-end customization, VALLEVERD's advanced customization combines advanced Italy design and exquisite Italy production technology with China's profound cultural heritage. Shoes not only focus on shoes themselves, but also pay more attention to brand connotation and emotional communication with customers, respect the personalities of wearers and highlight the distinctive qualities of consumers.

Fashion and Pronto Moda (fast fashion) gorgeous pformation, as AOKANG's first high-end brand of women's shoes, MeiRie has been advocating intrinsical and public appreciation of high quality fashion life. After ten years of development and precipitation, at this celebration, she appeared in front of consumers with the new appearance of "butterfly pformation": positioning in high-end consumer market, introducing the top design concepts and shoemaking techniques in Italy, picking up the inspiration of designers from the world fashion capital, the brand new shoe hall, the brand new display style and the brand-new brand strategy. The perfect combination of elegant fashion taste and comfortable wearing experience will undoubtedly bring the perfect shoe buying experience to elegant women. If VALLEVERDE brings the experience of High Fashion (boutique fashion), then the 10th anniversary generation of MeiRie 'S's "Butterfly" is integrated with High Fashion.

Sublimation of high-end brand management strategy again

"The only constant change in the market is change." MeiRie "S precipitated" butterfly changes "after ten years and the hall of fame program of VALLEVERDE is the brand's exploration of its own innovative thinking and pformation mode.

As the leader of China's leading brand operators, AOKANG chairman Wang Zhentao said of the company's high-end brands MeiRie 'S and VALLEVERDE.

He also said that the upgrading of the brand is to change the short-term profit model of "selling products", and to improve the service quality and brand value on the basis of guaranteeing the quality of products, so that enterprises can better reflect differential competition, create profits and lock customers.

As a matter of fact, AOKANG is a brand dealer who launched the multi brand operation strategy and tested the high-end brand operation in China. It launched its first high-end shoes brand MeiRie 'S from 2007 to 2010, and acquired the first brand VALLEVERDE in Italy. AOKANG has been actively exploring the high-end brand operation mode.

In 2010, "marrying" Wanli Wade, AOKANG explored a new international cooperation mode.

Two years of exploration, two years of practice, AOKANG handed out a satisfactory answer: nearly 200 national high level shopping malls, sales performance has doubled, AOKANG and the first brand of Italy shoes - Wanli Wei's marriage, can be described as "happy and happy."

This has also become a typical case of domestic brand operators to run high-end brands and create new ways of brand influence.

And its first high-end

After ten years of precipitation, it has gradually been recognized by the market. From the pupa to the beautiful butterfly, ten years of grinding a sword, now she stands on a new stage after "butterfly change": "we have established an international brand operation team, from personnel composition to operation ideas completely different from before. We are more internationalized, facing consumer groups and competitive brands are unique, and the choice of channels is only in high-end shopping malls."

MeiRie S team leader told reporters.

For brand building, Wang Zhentao confessed that at present, more of the foreign brands placed on the department store counter are foreign brands, and through years of development, many of our domestic brands have the ability to compete with international brands.

So in the next step, we will continue to maintain the advantages of AOKANG in chain Monopoly and innovative e-commerce channels, and the next point is to develop department stores.

At present, AOKANG and its Wanli Wei and beautiful ladies have already entered some high-end shopping malls and have made some achievements.

At the same time, AOKANG has set up a new international operation team. It plans to combine the AOKANG brand with the new brand, innovate the shopping mall channel mode, vigorously expand the shopping mall channels, and further expand the cooperation depth with the shopping malls.

In order to effectively support the expansion of shopping mall channels, AOKANG has combined with the "golden ten years" strategy to carry out a series of integration of research, production and marketing, so as to truly achieve fast information, rapid development, fast production, fast logistics and fast distribution.