Tianjin'S Foreign Trade Industry Is Paying More Attention To Independent Innovation And Breaking New Path.

According to the May 7th news of business, in spite of the weak international economic growth, the severe export situation, and the multiple pressures of RMB exchange rate, raw material prices and fluctuations in domestic labor costs, Tianjin's foreign trade textile enterprises insist on independent research and development, product innovation, relying on the platform of the Canton Fair to promote new products and carry forward the brand, so as to change the market and gradually develop into a leader in the same industry in China.

At this fair, Tianjin textile enterprises, such as Tian Fu Three Yue and love weaving, have launched all the new fashion products developed by themselves and become the focus of attention of international businessmen.

Love weaving company takes the initiative to change and develop new market.

A few years ago, Tianjin love weaving company participated in the Canton Fair for the first time. Its products and varieties were relatively simple.

Since then, the love weaving company has extended its tentacles from the original sales trade to the upstream, and has set up a professional R & D design team to take the Canton Fair as a good platform to understand the international fashion and investigate the dynamics of the same industry. It has independently researched and designed new products, actively innovating weaving technology, enriching the styles and varieties of colors, guiding research and development, production and processing, fully giving prominence to the national characteristics, and taking advantage of the advantage of pure manual weaving, actively shaping the brand image of "loving hands" and vigorously developing the international market, and continuously increasing business pactions.

In order to prepare for this Canton Fair, the love weaving company actively complies with the demand characteristics of the European and American markets, and has launched more than 100 fashionable styles of the latest R & D designs. The hand woven fabric of "loving hands" has also been expanded from simple shawls and children's clothing to hand-made knitted apparel, shoes and hats, shawl scarves, dress lace, tablecloth tablecloths, bathroom supplies, decorative crafts and other products.

While actively contacting foreign businessmen and making efforts to expand the turnover, the company also sent out more professional designers to go to the exhibition to investigate the market demand, listen to customers' opinions with open mind, understand the trend of technological development and the variety of products and colors in the same industry in China, fully develop their own advantages of small batch, multi specification, variety and rapid development, and design products on the spot according to customers' needs, attracting businessmen from all over the world to come to discuss cooperation.

In order to highlight the brand of "loving hands", enterprises have carefully designed the booth, striving to be concise, bright and bright, fully embody the brand image and the style and characteristics of the exhibits, and have won the favor of international businessmen.

During the opening days, two or thirty customers were received every day, of which more than 80% were new customers, and trade ties with dozens of merchants were prepared for further contacts and negotiations.

Sky clothing three Yue company aims at Europe and America, middle and high grade.

While many textile and garment enterprises are also worried about the weakness of the European and American markets, the company has been keen to see that Chinese textile and apparel still have quite rigid demand in the European and American markets. With the gradual elimination of the psychological barriers of consumers in Europe and the United States, the demand for high-end clothing is recovering, which will lead to the recovery and growth of China's textile and garment exports.

In order to do well in the preparations for this Canton Fair, the three day Yue company has been specially inspecting the clothing market in Europe and the United States, and combined with the demand changes of high-end clothing in the European and American markets, organized its own R & D center to reduce the low value-added products from the latest fabrics and fashion styles, concentrating on the brand products of fashion, environmental protection, high added value and proprietary intellectual property needed by the developed countries in independent research and development and production and operation, striving to keep a firm foothold in the international high-end clothing market, and steadily increase export trade, while greatly enhancing the brand reputation and the profit margin of the unit products.

Several days before the opening of the exhibition, we strive to improve design, research and development.

At this exhibition, hundreds of new fashions, such as light, wrinkle, lace, sequins and so on, have been launched by the company. They have won the attention of businessmen from Europe and America and other developed countries, and the number of merchants has increased significantly.

Relying on the new fashion products and the prestige brand with high reputation, Tian Yi three Yue company is also gradually adjusting its customer groups, aiming at the world-famous dealers to take the initiative to carry out long-term and close cooperation. At present, it has established trade relations with many famous overseas clothing companies.

The Canton Fair has also gradually shifted from focusing on trade pactions to demonstrating R & D strength, promoting its own brand and meeting internationally renowned distributors, and establishing overseas distribution networks.