Selling Shoes Does Not Necessarily Open A Special Counter To Teach You To Play Personalized Shoes.

The concept of footwear consumption in China is too backward. Most consumers are used to buying orthodox leather shoes, while foreign consumers have long been interested in exclusive stores that specialize in leisure footwear.

In a city with high consumption level, there is no such personality shoe shop.

1, target consumer groups:

Between 22 and 50 years of age, white-collar workers with college or above culture level, they both pay attention to consumption and have the ability to consume. Comfort, leisure and style are equally inadequate in their industry.

2. Location and location of storefront decoration.

Decoration is not luxury, personality is the key, shaping personality and not necessarily have luxurious decoration, as long as it can properly display personality, ordinary materials can still achieve unexpected results.

"Casual shoes" and their general coatings, because of the combination of black and yellow, have become extraordinarily rough, thick planks and heavy iron chains. These materials, which were originally disdained by others, were made into display frames with originality, and they also burst into unexpected charm in small shops.

Site selection should be in commercial areas or downtown areas, with high-grade office buildings concentrated.

3, store name and service:

The name should be innovative, and should contain a unique business philosophy.

Service should embody the concept of humanization. Don't be too enthusiastic about selling, but let the guests have a chance to browse easily. When customers are interested in a certain product, the employees take the initiative to do some simple introductions.

It is worth learning from the humanized management concept of "encounter shoes" in many details. For example, a message pad that looks very old now, what suggestions or customers pick a boot without proper numbers can leave their views here. This kind of purchase opportunity for customers is also an opportunity for small shops to win more business.

4, product characteristics:

Shoes must be featured.

Guangdong enters the foreign trade leisure footwear, the more than 30 brands of hundreds of shoes and boots, the style is unified, no matter men and women, almost all are masculine lace full of leather shoes, forty or fifty heroic and soaring high boots, is the "casual shoes" attract the personality of men and women.

In addition to leather boots and leather shoes, you can get some belts, jeans, cotton socks and so on.