Security Exhibition Calls For Competition Between Brand And Technology.

There seem to be two voices in today's security market: some manufacturers or channel traders complain repeatedly for nearly half a year, the security market is going downhill, and the fierce market competition is overwhelming them. In addition, the security market in the eyes of most people is booming, and is developing step by step in the direction of high-definition and civilian.

So why do some people think that the market is suddenly flagging? Actually, it is security.

The degree of professionalism has been raised, and the needs of users are "harsh", so as to give people a kind of

The illusion of prospects.

In the complex security market, the competition between brand and technology can not be underestimated.

How can a security enterprise do a good job in brand promotion and how will technological innovation be embodied? Perhaps at the Shanghai Ambo conference in 2012, we could see a contest between real security enterprises and a match between face-to-face strength.

What is the brand consciousness of security enterprises?

Traditional security companies do not value brand awareness, and use publicity strategies such as exhibitions, media and so on.

Get up.

So, can we really promote and promote the brand in the exhibition? First of all, the professional degree of the trade exhibition is very high. Whether the sponsor or the exhibition staff, they will take a clear purchase intention, or directly order products or choose agents, or a safe city project in a certain area to settle in a security company.

In any case, the absolute "professionalism" of the exhibition is the reason why security companies applaud and applaud.

How can a security company not show professional standards if a professional buyer watches the exhibition? Especially when attending a large-scale exhibition, enterprises will broaden the market and create brand awareness by relying on the exhibition's popularity.

However, the security industry has reached more than 50 large and small exhibitions a year to the end. It is believed that some enterprises have chosen a nationwide tour.

Perhaps, from a consumer perspective, the creation of corporate brands is not a matter of quantity, but quality is the real reason.

Visual effects = quality = security challenge

The exhibition staff may not care about the technology of the product, but the high-end technology is not a problem that the users need to consider. The most important thing is the effect of the presentation. Most users will judge the quality of the product with the most intuitive feeling. A relatively professional observer will detail the performance of the product and determine the good or bad of the product with data plus effect. They have a certain understanding of the weak current technology, but they need to explain the project in time. If they are a media person in the industry, they are more concerned about new products and new technologies, and the impact of these new things on the industry. As an ordinary observer

In a word, exhibition is the fastest way to get information and technology in security industry.

Whether it is Shenzhen Ambo, Beijing Ambo or Shanghai security Expo, security technology has always been the focus of the industry.

The two exhibition in a year has given pressure to many enterprises, which is encouraging that the potential of the security market is indeed aroused.

Video surveillance technology, from analog monitoring to digital monitoring, from standard definition to HD to full HD, is the market demand forcing technology upgrading or scientific and technological progress, so that the slow development of the monitoring market has unprecedented opportunities.

In the past two years, the hot HD monitoring, in addition to the gradual rise of IP network HD, it seems that the emergence of HD-SDI HD products is just the right time.

To market applications, the emergence of the latter undoubtedly stimulated the rapid popularization of IP network HD. From the perspective of technology application, uncompressed HD monitoring seems to be the direction of IP network HD development. Taking its essence and removing its dross is the only way for IP network HD monitoring.

In the light of the application of the security market, Ping An City construction is an important goal of the "twelve" five development in all parts of the country. The first tier cities are overtaken by the safe cities and close to the smart cities. The two or three line cities have vigorously promoted the construction of urban security, and integrated the single monitoring products to the integrated security system to form an integrated security monitoring system.

To sum up, the security technology based on video surveillance is the core factor to open up the gap between enterprises, and is also the key to success or failure of enterprises.

Different users will consider the "pass rate" of products in many ways.

The Shanghai Expo will be on schedule, followed by the national security exhibition, which will be followed by the security enterprises.