Look At The Fashion Trend Of Underwear In The Future

Fabric becomes the focus of competition

To measure the success or failure of an exhibition, first of all, how many large brands will participate in the exhibition, followed by the exhibition of new products and new technologies that represent the trend of the development of the industry.

In the face of fierce market competition and brand increase, underwear entrepreneurs have been innovating in production technology and materials.

At present, consumers have paid considerable attention to whether underwear is "green", "ecological", and whether it is safe to wear or not.

Exhibitors

The popular "green" underwear fabrics, such as cotton, silk, linen, viscose and polyester, are popular in the market. They are natural colored cotton, milk protein fiber, modal, soybean protein, Tencel, bamboo and corn fiber fabrics. Now, new fibers such as chitin, Li Lai, TEDA, Moda, COOLMAX and so on are available.

Chitin fiber has antibacterial, deodorant, skin care, environmental protection, antistatic and other functions. Because of its special structure, Li Lai fiber has remarkable elasticity and abrasion resistance. Its resilience has the function of tightening the abdomen. It is soft and breathable, and is suitable for delicate and soft underwear products. It has good hygroscopicity and flexibility. The smoothness of the surface makes it possible to avoid the phenomenon that it is easy to harden and become ash after being washed repeatedly like other textile fibers. Refreshing and breathable are the greatest advantages of COOLMAX fiber.

Xie Jianhui, brand director of Guangzhou Shitai Clothing Development Co., Ltd. said that underwear design is important to keep up with the international trend. However, underwear fabric is more important for comfort, green, health and safety, because consumers now value it more.

Li Jianguo, director of marketing at ho Di Sha, said that the company's anti-bacterial bamboo fiber underwear has developed into a full range of varieties, including underwear, small underwear, and suit. It is comfortable and safe, and the price is moderate. So the sales volume has increased year by year in recent years.

"Ladies use skin care products to moisturize and whiten every day. Underwear can also achieve this effect. Besides the pearl fiber underwear in the market, there are many skin friendly materials in development."

A person in charge of the enterprise introduced.

The production process is more complicated.

Due to 24 hours of intimate contact with people's skin, some brands of underwear new products have begun to adopt new technologies and develop products that are more beneficial to human endocrine and circulatory system while emphasizing comfort.

The use of one molding technology to produce seamless underwear is a highlight of the underwear industry in recent years.

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"Knitted fabric for underwear needs to sew an edge, but it will affect the appearance of the tights.

And some enterprises launched the seamless underwear to solve this problem, not only will not be exposed inside it, and more comfortable.

The US centenary is the practitioner of this technology. Some of its developed seamless pressure underwear has been welcomed by consumers.

At the current meeting, Xin Jun Cheng rented a 300 square meter exhibition booth, displaying 12 series of nearly 300 fine samples, including all the new underwear products of its brand, LeCossini and Sarazzi, and showed all the latest high-end underwear products and the latest technology to all the participants.

"When others are hyping the concept, we think of a new way to upgrade technology and technology."

Jin Chuanhua, chairman of Zhejiang Xin Jun Cheng Garments Co., Ltd.

He introduced that in 2007, the company invested 200 million yuan to set up the Zhejiang ant Pml Precision Mechanism Ltd, which spent a lot of money to develop a high-tech counting machine.

After more than 2 years of learning and research, in 2009, the first batch of high-grade seamless rohin knitting machine was released in Xin Jun, and in November 18th, it successfully produced the first "new type underwear with double sides seamless and one body forming."

Since then, this unknown new underwear manufacturer has owned the capital of the world -- the exclusive patent in the world and the first in China.

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The sample clothing of the company includes a molding process with a number of national patents. According to the human body engineering, the one-step three-dimensional braiding technology of large body rib is adopted to make the rib of the underwear big body hem, cuffs and feet ribbed into one body, and the back side is seamless, which is very beautiful and comfortable.

Thermal underwear market grows steadily

In the late 90s of last century, when the thermal underwear appeared just now, the market was extremely hot.

However, due to the lack of aesthetic feeling, poor comfort and other defects, coupled with the concept of scrambling fry, the thermal underwear has fallen into a development dilemma.

In the past two years, a common view of the thermal underwear market is that the market is gradually shrinking and the influence of the brand is declining.

In fact, Wu Yiming, chairman of the Shanghai north polar industrial Limited by Share Ltd, which has been studying the thermal underwear market, has always been growing steadily, and there are even signs of "warming up".

In 1998, sales of thermal underwear nationwide were about 5000000000 yuan, and now it has reached 20 billion yuan.

Enterprises from the initial more than 200 to more than 1000 now, industrial clusters from Shanghai to Jiangsu, Zhejiang and Guangdong.

Product development has also kept up with consumer demand, such as solving the problem of light, soft, body shaping and underwear wear, breaking the industry standard and breaking the boundaries of traditional underwear.

Beginning in 2001, the market began to pursue the effect of slimming and shaping. Almost all thermal underwear did not use floc insulation layer. Instead, it used the fibers with better thermal properties or increased the weight of fabrics, or used the technology of hair raising and raising and so on to improve the temperature preservation effect of products.

In addition, special standards have been issued for different materials, such as thermal underwear and flakes.

In more than 10 years,

The brand, price and selling way have changed a lot.

"Thermal underwear enterprises are more diversified in marketing mode, online and offline interaction, and in order to do well in online sales, we have organized a special operation service team."

Wu Yiming suggested that brand enterprises should not develop BToC platform by themselves, with the help of professional website platform.

Wu Yiming analysis shows that the market demand of thermal clothing remains strong, regardless of the category of warm underwear or the current operation mode.

Of course, there is no place for women to keep warm demand and beautiful fashion demand. Thick pantyhose corrode part of the thermal underwear market, but men and middle-aged women and southern winter demand for warmth, women's demand for trousers in the northern region ensures the size of thermal underwear market, while the demand for thin "Chunqiu" underwear and thick winter clothing and the innovation of thermal underwear products can promote the growth of thermal underwear market.

The key to the problem is not whether demand is decreasing, but how to better meet demand.

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Four seasons product development trend

Traditional autumn clothing, underwear or thermal underwear enterprises often do business for two or three months in a year, most of the rest of the time is difficult to see, which is not conducive to the spread of image and brand building.

In order to reverse this passive situation and meet the needs of the market, enterprises have put forward the strategy of "four seasons underwear" in recent years to maintain the image and operation of the terminal and enhance the competitiveness of the brand.

In many brand advertisements, the position of "four seasons underwear" is directly played.

Four seasons underwear, including conventional underwear, shorts, suspenders vest, pajamas, bra, household clothes, colored cotton, T-shirt, seamless underwear, etc., makes the brand all year round products can be sold in the market.

The four seasons underwear products mostly highlight the natural, environmental protection, natural and healthy characteristics, showing the trend of diversified products, and even some enterprises have launched summer T-shirts, shirts and other products.

The company can develop and produce the spring, summer, autumn and winter products, provide a dragon service, and also take the lead in the concept of underwear wear in the industry.

As a product of four seasons underwear, the product R & D ability of a company is quite important. Although many products belong to the category of underwear, the concept of R & D and design is quite different: for example, the styles of thermal underwear vary little; the products of home clothing, bra and so on are very demanding on the product style; and the products of printed products will require more design of the flower pattern.

At present many enterprises aim at

Different categories of products have established different R & D teams.

Summer design tends to be cool and smooth, such as modal, silk, linen and so on. Spring and autumn design is fashionable and underwear coat is combined; winter design tends to keep warm.

From the comfort class to the sports class, the style fully embodies the leisure and natural style.

Experts have evaluated that underwear enterprises are actively developing new markets and launching summer marketing strategies in order to expand sales. This is the embodiment of diversification of enterprises.

It is not only a new choice of enterprises under market pressure, but also an increasingly flexible operation mechanism of enterprises.

Experts also remind enterprises to firmly grasp the market terminal, create or subdivide a new brand new market, terminal management strategy can not be ignored.

Therefore, businessmen and distributors who produce and operate underwear must try new changes in sales channels.