The Release Of The Blue Book On The Growth Of Children'S Shoes In Fujian Has Led The Majority Of Children To See The Hope.

With the Quanzhou commodity fair and the fourteenth Shoe Fair held in Jinjiang, let many Children's shoes Enterprises see hope. As one of the supporting activities of this shoe fair, China's children's shoes industry summit forum was also held during the exhibition, the first "Fujian". Brand of children's shoes The blue book of growth was officially released. It is reported that this is the first blue print of regional development of children's shoes industry in China, and it is also the first data acquisition, analysis and collation of children's shoes industry for decades.

There are 20 years to predict bull market.

According to the introduction, the Blue Book Research Report data mainly adopts the national statistical data, the questionnaire survey data, the Ministry of Commerce collection data and other databases. The macroeconomic data are mainly from the National Bureau of statistics. Some industry statistics mainly come from the National Bureau of statistics and market research data. The data of the enterprises are mainly from the questionnaire survey of Fujian children's shoes Association and Liuhe children's creative industry youth and children market sales database. The report analyzes the key business situation of children's shoes industry in Fujian, and analyzes the development trend and prediction of China's children's shoes market.

The blue book shows that at present, China has formed three major manufacturing bases for children's shoes in Fujian, Guangdong and Zhejiang. In Fujian, children's shoes are mainly located in Nanan and Jinjiang, and Luojiang, Yongchun, Huian and Qing Mongolia in the surrounding areas. Nowadays, the production enterprises of children's shoes in Quanzhou are densely distributed and have formed industrial clusters. There has been a situation of mutual promotion and cooperation in various aspects such as brand, capital, R & D and so on. At home, Quanzhou's children's shoes are approaching the Pearl River Delta and other places in the high-end market. Among them, there are 122 companies and manufacturers in Jinjiang area, including children's shoes category production and sales.

Based on the analysis of a series of statistical data, the blue book believes that in the 2011 measures of brand differentiation, development, individuation, differentiation, and introduction of e-commerce, Fujian children's shoes industry has achieved breakthroughs in various aspects such as brand, product and channel. The report also predicts that there will be five trends in the development trend of children's footwear industry in Fujian in the next 2012-2015 years, that is, products will be personalized and differentiated. Monopoly, department stores and online stores will become the three mainstream retail modes; the coming of the capital age; the arrival of the era of terminal children's products stores; and the fine management of enterprises.

The report shows that children's shoes continue to rise every year, and the Chinese children's industry has at least 20 years' bull market. Therefore, China's children's shoes industry is currently in the golden stage of development, whether it is consumption or production.

　　 Fashion for children's wear Joint release

As the majority of children enter into a new era of integration of shoes and garments, children's demand for fashion market is becoming more and more urgent. The research and development of children's clothing products has become the secret pain of many children's enterprises, and has become the winning trump card of some enterprises' market fighting campaign.

On the scene of the China children's shoes fashion trend conference held during the shoe fair, Mr. Liang Yong, executive vice president of China Fashion Color Association, interpreted the current fashion trends and research and development status, and provided professional advice and technical support for the majority of young enterprises to upgrade their clothing R & D level and upgrade their products across different categories. At the press conference, the China Fashion Color Association joined hands with the 6 domestic children's enterprises at the frontier to launch a fashion joint release for children's wear products in 2012, so that participants can intuitively watch, learn, absorb and appreciate the current research and development of apparel products in China's children's shoes industry. This is the first time that we have selected the first joint fashion show of children's clothing and fashion. We have ABC, CE, camel, dog, Yong Gao, and help these 6 children's shoes brands. They display different styles and positions of fashion, campus, outdoor, city, cool, sports and so on.

The form of Joint Publishing is the most popular and critical link in this forum. It is the first initiative of the whole Chinese children's shoes industry, and it has injected more impetus to the development of new children's clothing and introduced more fashion resources.

Forming a technological innovation alliance

On the forum, Liuhe children creative industry Co., Ltd., as the initiating unit of the industrial technology alliance, jointly launched the signing ceremony of the industrial technology docking alliance with the National Sports Bureau, Pang Xiaozhong, the national leather and shoe-making Productivity Promotion Center, Chen Yuanshui, director of the Haixi shoe industry information center, and the small camels, Fuxing, Yong Gao, the hundred million Mickey, Wan Taisheng, E3, Kasiron and other business representatives. In the meantime, Chen Liming, chairman of Zhejiang popular Footwear Company Limited, and the technical director of the national leather and footwear Productivity Promotion Center, held the scene of the signing ceremony of the first scientific and technological project "Research on safety and comfort of children's healthy leather shoes" after the establishment of this industry alliance.

Chen Shuqing, general manager of Liuhe children creative industry Co., Ltd., said that establishing a strategic alliance of industrial technology innovation, promoting technological innovation through the exchanges and cooperation between enterprises and scientific research institutions, promoting the integration of products and technology, and improving the technological content of children's shoes and clothing are the general trend of the development of children's industry. In the face of such a well established industry chain with prominent problems in Quanzhou, the path of strategic alliance, which is based on alliance cooperation, orderly competition, complementary advantages and win-win cooperation, is the best way to break through the bottleneck of technological innovation.