The Development Of Children's Shoes Industry Has Changed Greatly Due To The Improvement Of Terminal Strategy.

along with Sports brand , Men's wear brand , Lane Bryant Such as adult shoes and clothing market channel for the king, terminal winning footsteps spread to the rapid growth of the growing children's industry, the entire children's shoes industry terminal situation has also undergone tremendous changes.

Especially in the past two years, Children's shoes industry The terminal has undergone tremendous changes, especially with the increasing integration of many brands to the children's clothing industry chain. Many brands have made bold attempts in the terminal. Through the rich products brought by the integration, we have created various kinds of children's products living hall, such as the Y-16 youth sports hall of Yonggao, the Chinese youth life hall of Kate, the health experience Museum of leopard and so on. We can see that in the past two years, most of the children's shoes on the market have carried out rectification and upgrading of the terminal. From the door design, shelf changes, image updates, competition of material patterns, etc., the final image of children's shoes industry has changed greatly.

However, most practitioners know that this is not enough. As a result, more and more shoe companies entering the rapid development stage have begun to focus on the long-term training of talents and the refinement of corporate culture. The vast majority of children's shoes enterprises have set up their own business schools, with a view to conducting training courses for enterprises, agents and retailers.

According to the introduction, nearly 80% of fortune's fortune 500 companies own or are creating their own business schools. In our children's shoes industry, there are many brands already or are setting up terminal business schools. Before POOVE set up terminal business school, every year, the terminal managers of various parts of the country are convened to conduct the supervision training conference and terminal training meeting regularly. After that, some brands such as gang Deng, Yong Gao, cool cloth, CE and so on are invited to teach the new products, invite teachers to teach and carry out dealer training. Although the training of children's shoes industry is still relatively weak, it also benefits less the terminal shopping guide, but the training of agents and retailers has been widely concerned by a number of shoe companies.

With regard to the development of events, we can almost foresee that in the near future, children's shoes enterprises will set up training supervision departments, hire senior training instructors, conduct regional tour training and terminal assessment, set up direct or joint stores, conduct terminal personnel assessment and so on. A series of terminal promotion strategies will become the mainstream of children's footwear industry in the future. However, what changes will this bring to children's shoes industry and brand development? I believe this will also become the focus of attention of most of our friends.