Shantou Home Clothes Industry Highlights Fashion Charm

Reporters in the name of China

Shantou famous for design innovation competition

In the Shantou production base of Katie group, jade eggplant clothing company and Beijing Yishi garments company, 60 excellent home furnishing designs and innovative works selected from 121 universities and 128 freelance designers are being produced in full swing.

The head of the Organizing Committee of the competition told reporters that supported by the China Fashion Designers Association, the China knitwear industry association and the China Textile and Clothing Education Association jointly organized the Shantou fashion home furnishing industry development research institute, aiming to explore innovative talents for Shantou home furnishing enterprises.

The innovation competition has received 1182 works at home and abroad. The naming brand invited the finalists to the Shantou enterprises to create works. Apart from absorbing different home furnishing costumes and innovating ideas, it is more important for designers at home and abroad to understand the Shantou home furnishing industry and attract them to participate in the development and innovation of Shantou household clothing brand.

According to the director of the Shantou fashion home clothing industry development research institute, the research institute has set up a China home furnishings design innovation competition, an expert seminar on China's home furnishings for the development of the home industry culture, and explored the "home furnishings brand development strategy forum" and "how to create a fashion home desire" salon, and other brands of brighten home clothing brand production and operator's intelligence activities since the establishment of the fashion home furnishing industry development research institute in the end of 2011.

In order to further promote the "Shantou home clothing" business business card to the community, the Institute organized 20 famous home clothing brands and upstream brands of Shantou in the hospital. It made a high profile at the seventh Shenzhen underwear Exhibition on the 11-13 day of May.

The museum takes the LOGO image of the Research Institute as the main body and integrates the 20 brands' distinctive culture and image. It also fully displays the general picture of the brand of Shantou home clothes and the current situation of the Chinese household clothing brand.

In the same period, the China home furnishing industry development summit forum and the Shantou fashion home clothing industry development research institute press conference was held on May 12th morning at the Rose Hall 3, Shenzhen Convention and Exhibition Center.

The forum will invite domestic famous fashion industry research experts to analyze the trend of home fashion development under the background of a harmonious society. The guests from home furnishings leading entrepreneurs, industry association leaders, well-known experts and scholars will demonstrate the strategies of home furnishing industry in the new stage of strategic pformation.

At the next news conference, the Institute also made a detailed introduction to the three major activities in Shenzhen to the media friends, and launched the future strategic initiatives of the Institute.

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The China home furnishings design competition finals and brand show will also be held on the afternoon of May 12th at Hall 5, Shenzhen Convention and Exhibition Centre.

The finals will invite five experts who are renowned in the domestic clothing industry as the judges, including three Golden Summit winners.

30 elite athletes from three major divisions in the north, central and southern regions will compete for thirty thousand cash prize.

With the help of the broad platform of Shenzhen underwear exhibition, the Institute carried out the three activities jointly to play the banner of "Chinese household clothes" to see Shantou, and once again established Shantou as the vane for the development of China's household clothes industry.

"Shantou home furnishing industry advantages"

Shantou is China's first batch of reform and opening up special economic zones.

In the fierce market competition, Shantou textile and garment enterprises started from the processing of underwear products, studied the outstanding experience of the garment industry counterparts, imitated the fashionable image of the international brands, cut into the pulse of market demand, started from the traditional underwear, pajamas and bathrobes, and vigorously developed the household clothes as the main entry and exit Hall's living clothes, kitchen cooking costumes, gardening clothes in the garden, walking for a mile in the residential area, sportswear and so on, all kinds of family costumes that satisfy family emotional needs, maternity, breastwear, parentage and lovers' clothing, and so on, made the home dress business a thriving and vibrant fashion industry.

In the process of inheriting the traditional Chinese family culture and taking the family value orientation of "fashion, happiness, warmth, health and responsibility" as the starting point of innovation, the Shantou municipal government has led enterprises to vigorously develop the industrial color with the core of home fashion dress design, development and production, making Shantou quickly become the most perfect and largest production base in China's home furnishing industry chain.

According to incomplete statistics: more than 2000 of the country's home furnishing enterprises, Shantou's professional production of household clothing enterprises accounted for 60%.

The home furnishing industrial cluster, located in two districts of Chaoyang and Chaonan, Shantou, has a complete industrial chain from spinning, weaving, printing and dyeing, to making garments, packaging, pportation and logistics.

The production of household clothing in Shantou not only accounts for 70% of the total domestic clothing production, but also accounts for more than 80% of the total sales of household clothing in the country.

In the national household clothing brand products, the number of famous brands of household clothes in Shantou ranks first in the same industry in the country, and famous brand products account for more than 75% of the total national total.

At present, 17 household clothing enterprises in Shantou have won the famous trademark of Guangdong province.

In the first "China's ten largest home furnishing brand", Shantou's local brand occupies eight seats, and the second "China's ten largest home dress brand", Shantou's local brand exclusive seven seats.

Shantou Xia Shan town is awarded the title of "famous Chinese household clothes" by the China Textile Industry Association.

In 2011, the total output value of household clothing industry in Shantou increased by an average of 21%.