The Order Of Children'S Footwear Industry In China Is Ahead Of Schedule.

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"The main reason is to allow more time for production."

Orders will be advanced.

Dai Xinmin analysis, the order will be ahead of time, which means that all the goods ahead of schedule, the production cycle is longer, the product will be more time to market guarantee, but also better cater to the market demand.

In particular, the order will be placed earlier than a year ago. Because of the preparation of materials before the year, it will be able to start production immediately after the start of the year, making full use of the 3-5 months of the production off-season every year.

In addition, last year's abnormal climate change also led to the fact that all brands had to advance the order time and ensure more sufficient production time to cope with the embarrassment of "relying on the weather".

"As long as there are goods in hand, according to some weather forecasts, even if the climate is abnormal, we can make comprehensive arrangements for the north and South markets, and we can take the initiative to control market sales."

Dai Xinmin said.

For this view, Chen Huaiyu, the brand manager of Fick sporting goods Co., agrees: due to the early opening of orders, Fick has already distributed some cotton shoes early and winter in some outlets in September last year, coinciding with the sudden drop in temperature and gained market opportunities.

Behind the scenes: coping with rising costs

The development models of domestic children's shoes include

The Quanzhou children's shoes brand has calculated an economic account in the continuous adjustment of the production cycle and the advance order. The advance order will not only increase revenue and reduce expenditure, but also play an important role in controlling the production cost. It can also return the funds as early as possible, so as to lay a good financial advantage for the coming year.

The director of a well-known children's shoe company counted out such an account for the journalist: the A brand had held the 2011 summer order meeting in September 2010, completed the order work before the National Day holiday in October, and the B brand only finished the 2011 summer order meeting in November 2010.

During this period, the price of cotton yarn has increased by 20%, and the prices of all other raw materials have also risen to varying degrees.

According to the order of 2 million pieces, A brand early orders, early savings, save a lot of production costs, basically with a cost of the order will be met.

At the same time, early ordering will accelerate the withdrawal of funds to some extent, and help enterprises to exert their efforts in the later stage.

Cheng Liang, an industry insider who has been mixed up for several years in the children's footwear industry, comes to the point: if we want to have more orders, we will be more helpful to the development of enterprises in the next second years. At least we will have more money.

Weapon: accurate ordering according to band guide

"The order of children's shoes in Quanzhou will be earlier and better, indicating that we are constantly integrating with the international market, and it is also a reflection of the enhancement of R & D and design capabilities of enterprises."

Fujian footwear industry association children shoes association responsible person believes that in the past, people lack confidence in their own design ability, have been waiting for others to open first, see what goods sell well, wait and see each other, "now the strength is improved, and have confidence in their products, we must first grab the market."

Although there are many benefits ahead of the order cycle, many people have questioned it.

According to past experience, the brand of children's shoes is lack of mastery of market related data due to the disadvantages of network construction, which means that it can not make a more comprehensive judgement of the market trend. It may affect the brand's control over the popularity of one quarter's products, and directly lead to inventory pressure. Now that goods are ordered, it is necessary to spend half a year in order to lay the goods on the terminals. Will the market popularity change?

For this confusion in the industry, Cheng Liang suggested that in order to reduce the large number of stocks in enterprises, children's shoes can be ordered by band type, and the jury will be held first. First of all, the direction of development should be pointed out, and then gradually adjust.

"That is, what we can sell for ourselves.

Under normal circumstances, every enterprise in order to avoid inventory problems, regardless of 37 twenty-one, first throw a large and complete way of ordering, not only let the next order production is in a passive position, but also let the agent can not start.

It is suggested that we should make an analysis according to the production and development status of our own, and tailor the goods that are in line with the brand style.

For example, Yong Gao's anti velvet children's shoes are the absolute superior products. Then, Yong Gao people will focus on the development of this fist product and appropriately introduce the best selling products to make the product extension design. This way, it can avoid big and full waste, and also ensure the amount of running and the selling points of the advantages.

After the early order, children's shoes enterprises need to do the first wave to meet the needs of the agents first, and the second wave guides their agents to make more accurate judgments on the popularity of the products according to the market experience, and then make corresponding product supplements according to the brand display, color matching and theme.