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Abandon High Paid Job &Nbsp; Successfully Open Five Clothing Outlets.

2012/4/26 13:31:00 20

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Clothing Store Small Gold Wardrobe Wealth Story

In 2007, Xiaojin opened the first clothing store called Xiaojin wardrobe in Beijing SOHO. Although it was just her interest to start a shop, she had resigned from the envy of the bank and worked professionally in her clothing business through careful management.

In 2007, her first store opened at the SOHO store. Because everyone liked to call her Xiao Jin, she was named Xiaojin wardrobe.

At that time, she was still working at SBS television Beijing office. She went downstairs to build a SOHO ring around noon, and built a SOHO partition of about ten square meters in the bottom of the SOHO building. She saw that the rent revelation was less than 2 hours after signing the lease contract. The decoration materials from the Shili River building materials market were renovated, and the first purchase from Korea was less than 30 thousand yuan. The first salesperson was Xiaojin when she was making nails, she picked up a girl who felt good service.

On the first day of operation, the water was more than two thousand yuan, when she was so happy that she went out to drink with the clerk immediately.

About ten square meters of small gold wardrobe, are all basic funds.

White shirt

White cotton T-shirt, black suit trousers, plain colored little suit.

Young girls buy clothes mainly for fashion and color, while the small gold wardrobe is more concerned with providing tailored clothing to customers, which can better highlight the customer's figure.

80% of the clothes in Xiaojin wardrobe are M or S, and more than half of them are M.

"Women tend to buy smaller clothes and get better shape."

This is Xiaojin's personal management skills.

The clothes of Xiaojin wardrobe can also be worn after washing, and a simple basic matching is a star equipment.

So the repeat customers are on the rise.

Soon the boss of the despot did not work.

This small ten square meter small gold closet almost diverts all the shopping malls.

Women's wear

Customers, small gold wardrobe moved because of the hot business.

Xiao Jin has studied the average age of customers, ranging from 25 to 40 years old. The core customers are women aged 29 to 35.

Most of them work in foreign companies, media and banks.

These consumers have gained some social status and have the ability to consume.

The little gold wardrobe understands the daily dressing habits of these white collar women.

Her customers gradually expanded from the white-collar of SOHO office to the host of the TV station, the PR of CBD business district and the staff of CBD foreign company.

Since 2007, there have been more customers in the past four or five years.

Why don't small gold wardrobes sell bags, because consumers of small gold closets are sure to carry designer bags.

Xiao Jin believes that the clothing market is different, clothes are often changed, China.

Fashion trend

And fashion is the core word.

They can afford big clothes, but they are unlikely to buy too many big clothes.

2009 is a key turning point for the small gold wardrobe. Xiao Jin has registered the women's clothing brand Kim 's Closet, putting the weight of the business to Kim' s Closet women's wear brand.

She made a quick decision to end her interest in business and stop playing the business of gambling.

A year later, she resigned from the bank's work, telephoned her friend who worked in L'OREAL group, and began to pave the way for Kim 's Closet.

At present, the small gold wardrobe has successfully opened five Direct stores, and this data is also rising.

At the same time, the annual turnover of Xiaojin wardrobe is more than doubled than before, and the market prospect is extremely broad.

Xiao Jin also said she would continue to focus on the white-collar female market.