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    Retail Industry Attracts People'S Attention And Creates Different Personalities In Window Dressing.

    2012/4/17 17:50:00 18

    Fashion DressStreet CollocationChaozhou Dress

    When the spark of inspiration comes from everyday life and high-end fashion, luxury fashion show and practical fashion fashion result in the combination of street clothes.

    It attracts the attention of fashion media and consumers.


    "I think most people do not have the spatial imagination to wear, but once they see who wears the upper body, the clothing becomes interpretable and accepted."

    Tom Julian group consultant and KCI media fashion writer Kimberly Cihlar said.

    Kimberly also writes blog for Fashion Whirled.


    Street costumes will be worn by different people, and will have different personalities, and finally reach the eye catching effect, and then appear on the wearer's blog or

    fashion

    In the article.

    This information is educational for people who are not familiar with fashion and inspiring for fashion designers.

    In either case, there is potential for street fashion to promote fashion retailing.


    In the view of Jerry Talamantes, director and director of exhibitions and public relations of some Chinese and Western companies in Dillard department store, "street fashion clothing has opened up new business development space for fashion retailers, and it does play a role in a target population."


    According to the Cotton Corp Lifestyle lifestyle survey, 66% of the consumer's clothing ideas come from the clothes they bought and liked, followed by fashion store display, accounting for 45%, and 33% of consumers are influenced by the clothes they see in daily life. 45%.


    However, Simon Doonan, the creative director of Barney department store, believes that street costumes do not have direct influence because they are far from daily life of ordinary people.

    "But it gives people space to explore.

    In fact, the real street clothes are anti fashion.

    But it prompted ordinary people to be more courageous than they thought.


    The lifestyle survey conducted by the US Cotton Corp also found that women were more likely to get fashionable ideas from window displays than men (the percentages were 52% to 35%), and the percentages affected by daily observations were 36% to 31%, the percentage from the catalog was 32% to 18%, the percentage from advertisements was 25% to 22%, the percentage from fashion magazines was 27% to 10%, the percentage of TV programs was 21% to 21%, and the percentage of celebrities was 21% to 10%.


    According to the lifestyle survey data, consumers younger than 35 years old are more likely to get dress ideas from daily viewing than the younger consumers (the percentage is 41% to 30%).

    Latest fashion

    Magazines (percentages are 26% to 17%), from TV shows (percentages are 25% to 14%), and celebrities are (17% to 6%).


    Blogs about celebrities on the streets have been visible in recent years, and the number of blogs is increasing.

    Scott Schuman, the world's leading fashion leader, began writing The Sartorialist, a street blogger in 2005. His blog reads 70000 times a day.

    Schuman's blog captures the spiritual thoughts of street users and shares them with fans. He spends four to five hours a day searching for street wise people.

    In part of Intel's Visual Life series, Schuman said, "when a costume comes into view, I don't really consider whether it's fashionable or not. I just want to keep that moment."

    {page_break}


    The above mentioned fashion writer Cihlar has columns and graphics, giving readers both a visual and a sense of language.

    She thinks there are two ways to get out of the street.

    "One is the real street tide man who combines the clothing at hand or the designer or the designer.

    Luxury brand

    The basic elements create a fashionable fashion with personal style.

    The other is the "sentimental" costumes for street bloggers.

    The job of fashion retailing is to combine high-end or high-class brands with fast selling brands, such as H&M and Target, so that people can get the opportunity to wear designer brand clothes, so that more people can come into contact with fashion concepts with acceptable cost performance.


    Cihlar added, "consumers are always influenced by the people around them. People usually have the mentality of following the crowd. If someone wears too much" place ", they will be influenced by the street everyday.

    Inspiration is everywhere.

    What's interesting is that inspiration is inspired by each other. It is a cycle from the street to the ordinary people, interacting with each other and interacting with each other.

    The driving effect of street clothes on fashion retailing may not be certain, but any element that brings people's attention to fashion always has its reason.


    "For fashion retailing, blogs are only big.

    Fashion season

    It worked before it started, because retailers were planning to place orders. "

    Talamantes said, "this is often written in blogs," now buy this, or look for that, this is the place I bought it "and so on. I am not sure whether retailers will change their order list because of a blog.

    But if someone wears this in the Pre-season fashion show and says, "this is going to be popular," retailers are likely to respond.

    Doonan also thinks that the influence of blogs is different.

    "Some bloggers only brag about themselves, others, such as Sea of Shoes, ManRepeller and Tavi, have many fans and greater influence.

    The key to this is how to find out the fashion that really belongs to you.

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