Business Opportunities: Online Shopping Inspired Children'S Clothing Business Inspiration

In 2006, Liu Ping, who had just been promoted to her mother, was a clerk in a private enterprise. When she was a clerk in a private enterprise, Liu Ping and her husband were going to buy a children's dress for their daughter who had not been born for a long time. When she grew up, she could wear it again. But after shopping, she found that even in a very ordinary children's clothing shop, a dress cost hundreds of yuan, and the style and quality were very general, but no suitable clothes were found, so they could only buy clothes.

By chance, Liu Ping bought a Hongkong brand children's clothing on a shopping mall through a shopping website. He only needed to pay the purchase fee. He could buy clothes at 25% off of the price. After receiving the clothes, excellent cotton quality and fashionable style made the other colleagues in the office envious.

Liu Ping told reporters, "at that time, many colleagues would not shop online, even if they want to buy, they will let me help them. I think this is a good opportunity."

After helping colleagues buy clothes more often, Liu Ping's friend accidentally said to Liu Ping, "why don't you think about starting your own business if your child is so small?" this sentence has inspired Liu Ping.

Liu Ping has always had the idea of starting a business.

For a variety of reasons, this idea has never been realized. Since she became a mother, she agreed to let her quit when she was busy with her children, and her husband sympathize with her.

If you start your own business, you will not only have enough time to take care of your family, but also have a share of your income to share your family expenses.

So she started her own business plan.

Shop: how much joy and sorrow

At first, Liu Ping kept looking for it.

Nowadays, entrepreneurship is full of business opportunities, and it is also dangerous. A friend of Liu Ping joined a clothing brand and lost nearly 40 thousand yuan.

After learning from her lessons, Liu Ping no longer believes in those unknown brand stores, but some big brands have too high a threshold. For those who have never done business like her, the investment risk is too great.

Liu Ping ran through the wholesale market of children's clothing in Wuhan, but the children's clothing there was not satisfactory. Liu Ping dismissed the idea of buying from the wholesale market of Wuhan children's clothing.

Subsequently, Liu Ping began to wholesale children's clothing online.

"At that time, the children were too small to find the source of goods, and they did not dare to join blindly, so they could only get goods through the wholesale clothing website."

There are advantages and disadvantages in this way.

You can see the goods through pictures on the Internet, and the customers who have purchased the product have the evaluation of the goods they receive. Therefore, they can be assured of their quality.

But most of the wholesalers belong to the two level wholesalers, so the purchase price is much higher than that of the direct manufacturers.

In 2007, Liu Ping opened a children's clothing store in Hanzheng Street. Unlike other businesses, Liu Ping did not make wholesale.

"The funds are not enough, the source of tourists is not stable, and most importantly, even the manufacturers have not found it, so it is very difficult to do wholesale.

There are many merchants doing wholesale business here. Only by selecting the products that are sold, we can only do the best, but we can do business.

After the shop opened, most of the brands sold in Liu Ping store were not brands in the province, and some children's clothes were even bought online, and several items were placed in the store for sale.

"When we first opened, we were basically losing money, just to make good products more popular."

Sure enough, her small shop attracted many young mothers' love, and the sales in the first year amounted to more than ten million yuan.

Persistence: dawning in confusion

In 2008, the financial crisis struck Liu Ping.

Two years of entrepreneurship, Liu Ping has a certain accumulation of funds, she began to change her mind, want to do wholesale business.

"Just beginning to think about doing adult dress, but considering that the time is not yet ripe, we give up."

It happened that Liu Ping, a friend of a friend, knew the clothing manufacturer in Guangdong. Liu Ping reached a cooperation intention through consulting with the other side.

She provides clothing designs to manufacturers, and then gives them to manufacturers.

"Unlike the retail stores, Hanzheng Street has a large area of radiation, and the number of people who come here to buy is guaranteed. The volume of goods can be guaranteed, plus 2 years of opening experience, and it is more convenient to do wholesale business."

Today, Liu Ping's career is beginning to shine again.