Success Stories Of Children'S Clothing Brands Growing In Family Businesses

Fu Saiqun, the shopkeeper of No. 1031 on the first floor of R&F Children's World, is mainly engaged in making rats Children's clothing Series supplies. This capable woman from Zhejiang always has a faint smile on her face. It is hard to see that she has become the owner and dealer of "Baobao Mouse" children's clothing brand. Fu Saiqun went south to start business in 2002, and now it has been nearly 10 years. After her hard work, with the help of her family business, she finally set up the "Baobao Mouse" Children's Wear Co., Ltd. in February 2009, writing another wonderful brand entrepreneurship story.

　　 Early stage of clothing brand entrepreneurship: site selection is very important

Fu Saiqun has always wanted to have a store of his own for several years, but he suffered from lack of funds, and only saved tens of thousands of dollars in 2002. So he quit his job and went to Humen with his sister, concentrating on doing business. However, due to inexperience, I tried many ways, and none of them could get through.

"On the way back from a meal outside, I saw a transfer message on the telegraph pole, saying that there was a clothing store nearby that was going to turn out quickly. I didn't know how to call, and then made an appointment with the boss. I didn't have any idea of selling clothes before, because I didn't know the purchase channel and didn't know the skills in site selection. In short, I didn't expect to sell clothes. " When Fu Saiqun talked about the early days of entrepreneurship, his eyes flashed, as if he had fallen into memory. After seeing that store, Fu Saiqun's first feeling was that the location was too far away, the flow of people around was not large, but the transfer fee was high. So, she had to find an excuse to leave, but she was not idle after that. She would observe nearby from time to time every day. "It was finally found that the flow of people and purchasing power are the most important. Without one of them, business will only die." This is Fu Saiqun's experience when talking about site selection.

　 Fuli Children's World: Children's Wear distributor Gospel of

After two years of hard exploration in Humen, Fu Saiqun and his sister chose a more developed Guangzhou as their future development direction. As a result, Fu Saiqun has more experience in site selection. "Luck always comes to those who are prepared". Soon after Fu Saiqun and his sister arrived in Guangzhou, the first phase of R&F Children's World store was fully launched, inviting major children's clothing dealers and launching preferential activities such as annual rent rebate of 8% and discounts. After the investigation of Fu Saiqun and her sister, R&F Children's World has great advantages in many aspects, such as the flow of people, geographical location, and the purchasing power of nearby residents. Therefore, the two sisters resolutely chose to develop their own children's clothing business in Fuli.

Facts have proved that the choice of Fu Saiqun is not wrong. In a short period of four years, Fu Saiqun and his sister, with their sales experience in Humen and a series of management plans launched by Fuli, have made the profits of the store climb year by year. And R&F has gradually stabilized the leading position of children's clothing wholesale shops in Guangzhou through several years of successful management.

　　 Family business: driving the birth of brand

Fu Saiqun's parents, relatives and friends in Zhejiang are all engaged in the clothing business. In the four years of R&F, Fu Saiqun has accumulated not only wealth, but also many experiences in the clothing business. She knows that she must create her own brand if she wants to make her business bigger. Therefore, with the support of parents, relatives and friends, Fu Saiqun founded the "Baobao Mouse" Children's Wear Co., Ltd. in February 2009. This is a professional brand children's wear company. The company has entered the Chinese children's clothing market by virtue of its rich clothing marketing experience and strong clothing development technology strength. It has strongly developed the "Baobaorat" children's clothing brand with the concept of "health, vitality, freedom and sunshine", and strives to spread the "Baobaorat" brand children's clothing stores all over the middle and high-end shopping malls, supermarkets and gold streets in major cities in China, We will spare no effort to create the most popular and competitive children's clothing brand.

　　 brand Fu Saiqun's success greatly increased her confidence, and soon she and her sister ushered in a new challenge: foreign trade export. As a clothing wholesale market, R&F is not limited to domestic wholesalers, but more open to foreign investors. This gives Fu Saiqun, who knows nothing about English, a new task: learning English and communicating with foreign businessmen. From the fluent communication between Fu Saiqun and a foreign businessman during the Leju reporter's interview, we know that Fu Saiqun has once again broken through the dilemma. "I am a very lucky person, and my luck is also inseparable from my efforts, hehe." Before the end of the interview, Fu Saiqun made a true evaluation of his success with this sentence.