Rich Birds Wear Men's Clothing To Build Wedding Brand

Travel with love

In order to better promote the "bird of fortune" to "China"

First brand ",

Huge sums of money were deeply cooperated with Sina's marriage channel.

At the same time, the company also promotes three-dimensional promotion through new media such as network community, Taobao mall, terminal activities, media public relations and so on.

Just as Sun Shuo, deputy general manager of sina marketing, who came to the scene, said that the rich man's men's clothing has already become "the first brand of Chinese wedding suits".

Deepening management and opening a new chapter

After two years of hard work, fortune bird men entered their third year implementation of the strategy of "county supremacy and hundred regiments".

From "county-level hegemony heroes" to "county-level hegemony is inevitable".

It has gained hegemony in the county level market.

On this basis, this year will be the "deep management year" of Fu Fu bird's men's clothing.

Hong Huihuang said that the core work of the marketing center in 2012 will be in-depth management, customer service and brand precipitation.

"The marketing center will go deep into the management of the general agent and branch, in-depth terminal management and commodity management, and gradually establish ERP system engineering and retail management training system."

Around the theme of "management in depth year".

The men's clothing production center will go deep into factory management, pay close attention to product quality, and effectively enhance customer satisfaction; the business enterprise center will deeply research and develop products, create product competitiveness of enterprises; the human resources center will learn deeply from business centers, so as to serve other centers efficiently, deepen financial management, assist general agents and branches to establish financial monitoring system.

On the one hand is to release new strategies, on the other hand is to lay a solid foundation.

The 2012 autumn and winter new product released on the theme of "traveling with love" has surprised guests.

In particular, the opening ceremony of the wedding shows more audiences moving: lights flickering, dressed.

The bridegroom stood with his majestic stance at the extension of the T station. The curtain was slowly drawn away from the smoke, and the beautiful bride was wearing beautiful and gorgeous wedding dress.

When they walked to the audience together, the applause lasted for a long time.

For better coordination "

"Brand positioning", Fu Fu bird men's clothing for the original product re planning, divided into "fashion leisure", "business leisure", "life and leisure" three series, the theme of the technology are light, urban upstart, hiking.

At the same time, in order to make the products and styles of birds of fortune and birds more internationalized, younger and fashionable, they can be displayed on the products more vividly. They represent the new three styles of serialization with the words "F", "G" and "N" respectively, which means that Fashion represents fashion, popularity, youth and personality; Grade represents grade, grade, and simple business; Natural stands for natural, leisure and comfortable life. Fashion

In order to highlight

Fu Fu bird menswear increased the research and development investment in wedding suits. New styles of wedding dress have changed more, and pay more attention to the detail design of collar, cuffs, hem and door.

Through the wide variety of collar shape, splicing and so on, the application of all kinds of process design techniques to create a distinctive wedding dress.