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Why Does Clothing Marketing Prefer High Price And Multiple Discount?

2012/4/9 20:11:00 10

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Clothes Price Discount

"Now the shopping mall.

Clothing price

How often four digit? "Recently, many consumers complain that clothes are too expensive to afford.

However, in the early year of the dragon,

Retail weakness

The phenomenon leads to a bigger vicious circle.

Reporters yesterday (9) from the insider know, because now Guangzhou consumers do not discount, do not buy, some clothing suppliers have quietly clothing ex factory price increased from only three times to seven times, in order to cope with more and more discount sales promotion.

The price of clothing entering the market doubled again.

Since last year, the clothing prices of shopping malls have soared.

"The same brand and the same type of coat last year also marked a price of more than 600 yuan, now it is more than 1200 yuan."

Miss Huang, a frequent shopping lady, told reporters that her colleagues had the same trouble.

According to incomplete statistics from many shopping malls in Guangzhou, the price of winter clothing increased by 30% over the same period last year, and the price of spring clothes increased by 10% over the same period last year.

The reason for the rise in clothing prices is simply the increase in raw materials and labor costs. The answer is surprising.

Yesterday, a person familiar with the matter revealed that some garment suppliers recently doubled the factory price. "The price of the original clothing entering the mall is about three times higher than the factory price, and now it has been increased to more than seven times."

Discount frequency doubled this year or doubled.

Clothing suppliers also have their own difficulties in doing so.

Yesterday (9), a clothing company told reporters, due to the economic downturn, sales decline, in order to stimulate consumption, since last year, many shopping malls in Guangzhou and other places have launched a discount sale, frequency and depth of more than 100% growth over the past.

"How can manufacturers stand up for this promotion?" the person asked reporters that raising prices is a must.

According to the reporter,

Guangzhou department store

Sales growth has declined in the last two months. According to the regular statistics report of the Shanghai apparel industry association, the sales of clothing products of ten major shopping malls in Shanghai in November 2011 were 768 thousand (set), 408 thousand less than last month, 34.7% lower than the previous month, and 6.9% lower than the same month last year.

"The first half of this year will be more difficult for retail enterprises, although it may be better after September, the overall situation is not optimistic."

Xie Shiping, managing director of Mei Dong department store, told the Yangcheng Evening News reporter that the means of dealing with this kind of bad environment is not rich, and discount sales promotion will be the mainstream.

"It can be judged that the discount, time, density and degree of department stores will increase this year."

According to the reporter, the department store has just launched 400 to 1000, and immediately launched a 100 yuan reduction of 60 sales promotion, modern department stores will launch a promotion before and after Valentine's day, and shinguang department store will launch 1 yuan to 3 yuan from 10.

"We didn't want to sell a lot of suppliers, and now most of them have taken part in it."

The person in charge of the shopping mall said that consumers would not buy at all without discount.

"However, some of the garment suppliers who are willing to discount are moving on the price."

How long can this vicious cycle last? In the industry, it is considered harmful to the formation of a good consumption environment, whether it is frequent discounts for merchants or suppliers to raise prices to deal with sales promotion.