Secrets Of Successful Mass Customization Of Red Collar Suits In Shandong

In China, most garment enterprises are still carrying out mass production mode. Mass customization has been popular in Europe and America.

The surveyor in the brand store will accurately measure the size of each customer, and design the parts of the customer's request, pmit the final data measured to the enterprise's panel database, and find the appropriate type of plate to match, and then aim at the different personalization requirements of each customer for the colors, styles and accessories of the clothes, and then produce them in the shortest time, and finally distribute them to the customers.

This mass customization mode not only keeps the advantages of large scale, high speed, high efficiency and low cost, but also enables every customer to have their own clothes that only belong to their own size and personality, and truly realize the "one to one" personalized matching.

The red collar group has more than 300 billion panel data in the database, which can only be matched with the customer's shape in a few minutes and print out the drawings.

There is not one garment on the hanging line of the workshop.

In China, when it comes to mass customization, many consumers will confuse it with the concept of customization.

On this issue, Wen Lisheng, chief engineer of China Garments group company and deputy director of China Fashion Design and processing engineering technology research center, told our reporter: "now many domestic clothing brands have developed advanced tailored clothing business. Taking Blue Leopard suits and white-collar ladies as an example, they have top designers to measure their figure personally for customers, and then design according to the requirements of customers. If customers need, there will be hand-made links in this kind of senior garment making, so the cost of the whole set of clothing will be very high.

At the same time, the customer group of this production mode is also very small, mostly for VIP members and high-end personages.

In the whole year, two hundred thousand sets of products are produced, targeting only a few tens of thousands of consumers.

Mass customization is not done by simple manual design or manual measurement. It needs the support of modern high-tech technology, and needs comprehensive information to support it.

If we can find the type of plate that matches the physical size of every customer in the database, then the enterprise can achieve strong information support in the early stage of mass production.

The first requirement of mass customization is the informatization of pre design.

From the beginning of customer entry to the store, a three-dimensional anthropometric scanner is required to scan the customer's figure and achieve the measurement accuracy of 100.

Then the three dimensional measurement results are pmitted back to the enterprise database and docking with the plate in the database.

This requires enterprises to have a very comprehensive and mature human body plate database, and these data should be connected with the clothing data of various categories.

If an enterprise can find a plate that matches the physical size of every customer in the database, then the enterprise has already made strong information support in the early stage of mass production.

"But three-dimensional anthropometric instruments are too few in domestic enterprises because of the high cost of input, and the need for high-tech personnel to operate.

From the 3D CAD measurement map to two-dimensional planar map, it is pformed into a sample.

Secondly, mass customization requires the informationization of production process.

If a mass customization enterprise has orders of more than ten thousand a month, it will need to produce thousands of pieces of clothing every day, and these garments show different sewing characteristics because of their different colors, fabrics and styles.

In this production link, it is absolutely necessary to control the hanging line by computer.

Through computer integrated control, data collection, analysis and real-time processing of production data can effectively solve the problems of large proportion of auxiliary operation time, long production cycle, and difficult control of garment production and quality in the production process.

Again, it is RFID radio frequency identification technology (commonly known as electronic tags).

RFID is a non-contact automatic identification technology. It automatically identifies target objects and obtains relevant data by radio frequency signals, which can identify high-speed moving objects and identify multiple labels simultaneously. The operation is fast and convenient.

With RFID technology, a series of links such as finishing, ironing, warehousing, warehousing, distribution and so on can be linked by technology to achieve full information.

Using technology to control the entire production line, thereby improving the production efficiency of enterprises.

In the southern part of France, the famous jeans brand Levi 's has 5 million production quantities every year, but few marketers, thanks to the RFID management system, which reduces labor costs.

In the next three to five years, 80% of the red collar products will be mass customization.

If there is no clothing customization, the whole world can not buy a pair of trousers that are 3 cm above the front crotch and 30 centimeters behind the crotch, but because of the mass customization mode of the red collar group, such a pair of trousers is worn on an American body.

The successful application of mass customization mode under the support of information technology is a typical example of Shandong red collar group in China.

The red collar brand is mainly in the US market, and has many brand stores in the United States.

Each shop has a group of designers and volume divisions, who manually measure waist circumference, chest circumference and sleeve size for customers.

The red collar brand didn't realize comprehensive information in the early stage of measurement, because it needed a lot of money to invest in 3D body measurement instruments, so the red collar brand is still mainly manual measurement, and the results are sent to domestic production plants.

From the beginning of the data docking, red collar has achieved more comprehensive information management.

The most prominent advantage of the red collar group is its relatively complete plate database.

The red collar group took three to four years to build up a relatively mature database. The database contains more than 300 billion human panel data, which can be automatically butted with the consumer data sent back abroad.

In the production department of the red collar group, none of the hanged lines has the same color, the same style and the same size. The whole year's four hundred thousand sets of clothing production, including mass customization accounts for 20 -30 of the total output, and has achieved information support from tailoring, hanging to later distribution.

Speaking of the development process of red collar brand informatization, Wang Jianping, marketing manager of red collar group, has deep feelings: "the red collar's massive plate type matching ratio makes full use of the advantages of information technology, establishes index and stores it.

Red collar has always stressed the integration of personalization into information technology and integration of information into industrialization.

In terms of database, there are few data that can not satisfy the customers' shape. The red collar will continue to develop, supplement and improve the database, and ultimately achieve a 100% match with customers.

In the next three to five years, 80% of the red collar will be mass customization in the production mode.

Reasonable mode of "customization" according to financial resources

The mass customization of enterprise operation needs to be changed slowly, and the support of comprehensive informatization will be gradually realized according to its own fund status.

In many domestic garment enterprises, no matter whether they adopt mass production, mass customization or advanced garment customization, as long as there is not a comprehensive information link, there will be a higher cost.

The red collar group used manual measurement in the early stage of anthropometry, so this part of the cost was automatically added to the price of clothing.

In view of this situation, the red collar group's next step is to actively promote the use of laser 3D measuring instrument to achieve electronic customization.

At the same time, we will carry out the comprehensive application of RFID technology in logistics and improve the process management information system and manufacturing execution system.

All these will become part of the information support of red collar mass customization. "

It is conceivable that if the red collar can truly achieve all the information links, the price of its mass customization suits will be reduced.

In the view of Wen Li Sheng, many domestic enterprises still do not have such a large capital advantage to operate mass customization. He stressed: "the clothing industry in the future will become the coexistence of mass production, mass customization and advanced garment customization.

In China, a number of garment enterprises will face mass customization and introduce data and information technology. This is an irreversible production mode.

But these enterprises can not rush to mass customization, and need to gradually change, and gradually adopt comprehensive information support according to their own capital status.

China's garment enterprises need RFID technology to support it, and this technology will also improve production efficiency for many garment enterprises.

Now there are many new ways of manufacturing. We must adopt reasonable production mode according to our design form and way. "

In terms of mass customization, the red collar group has made the success of garment personalization in the end because it realized that personalization will become the mainstream trend.

But compared with the red collar, the main consumer groups are positioned in Europe and the United States. A large number of consumers in China will become the target audience of mass customization.

The mode of mass customization needs to be developed, and domestic enterprises are in urgent need of comprehensive information support in production. All these are waiting for more enterprises to study and polish.