Clothing Agency And Joining &Nbsp; Who Has More Advantages?

The difference between clothing distributors and agents

Manufacturers and agents can set up franchisees.

Manufacturers usually set up several franchisees in each city or region, and agents can also set up several franchisees in a certain area.

Generally speaking, franchisees need considerable financial strength, while headquarters provide technical support, management, operation and supervision system, personnel training, corporate identity, product brand or brand advantage and competitive advantage to achieve mutual win.

An agent is a company that is authorized by the manufacturer to sell the product in a certain area during the sales process.

It is divided into regional, national, provincial, county level, etc., and is divided into exclusive agents, general agents, graded agents, all the agents have corresponding privileges, and the low agency level is managed by high level agents in principle.

The agent is to manage the business on behalf of the enterprise, not to buy the products of the enterprise, but to give the manufacturer a quota of business behavior. The ownership of the goods belongs to the manufacturer, not the merchant.

They do not sell products themselves, but instead sell them on behalf of enterprises.

Therefore, "agents" generally refer to business units that earn commission for enterprises.

Franchisees have more advantages than agents.

As far as the clothing industry is concerned, the franchiser has a better advantage than the agent, which is shown in several aspects.

1, the source of goods: clothing franchisees direct supply from manufacturers, products are more complete, as long as some manufacturers, he will be taken to the franchisee to do, because manufacturers also hope that clothing franchisees to purchase more, only to purchase more in order to achieve his profits.

But the traditional clothing agents only push a few or more than ten items of the manufacturers, so it is impossible to get all the goods from the manufacturers.

2, support and policy: after the manufacturers directly supply to the franchisee, they will save the intermediate fee for the garment agents. Then the manufacturers will give more support to the franchisees. At that time, the manufacturers have always been concerned about the terminals. Only the traditional clothing agents have eaten the policies of the manufacturers, and have never reached the terminal stores.

It can be said that "the sky is high and the emperor is far away", and the manufacturers can not manage it! Now the clothing franchisees are directly cooperating with the manufacturers. The policy is obviously different. You may as well understand it.

Why does a clothing agency make many brands? They often ask for policies from each manufacturer with the support of their terminals. The result is that they are fat themselves and lose the terminal providers who take the goods below.

3, the operation strength: over the years, many cities have gone through many large and small cities. The clothing agents in various provinces and regions are acting many brands. In Chongqing, one of the most successful clothing agents has made almost 100 brands. Do you think so much of the financial strength of the clothing agents? How much money do you allocate to each brand? If you say he is rich, then I ask you how rich he is, why not go to a factory? The national market is much larger than that of the Chongqing market? Is he more money than he wants to earn? A typical "one foot tread" is the result of several failed cases.

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5, resource sharing problem: Generally speaking, when each manufacturer is doing the national market, it will surely invite professional managers to "operate".

These professional managers are knowledgeable and experienced, and with the foresight of the company's decision-makers, they look at the problem differently from the clothing agents. Every detail will be thoughtful, and the brand will be well compared.

The national market is so large that which clothing store develops under their eyes, they can see clearly.

So from the franchisees choose stores, they will seriously assess, the successful experience will be shared with all garment franchisees.

6, logistics problems: many people think that they are in the locals.