New Era, Shanxi's Most Fashionable And Casual Sports Brand.
With the improvement of people's living standard, exercise and health consciousness have gradually taken the lead. Especially after the advent of the post Olympic era, the idea of "leading the healthy life by exercise" is deeply rooted in the hearts of the people. According to statistics, casual wear has become the highlight of the largest clothing market. Since its inception, the new era has adhered to the urban leisure fashion route and its unique personalized design, which has perfectly interpreted the sense of fashion and leisure in urban life.
The new era was settled in Shanxi in 2000. It has been in its ten years and has gained popularity in Shanxi's clothing market. Today, the world clothing shoe and hat network has the honor to invite the general manager of Shanxi in the new era, Mr. Li, to talk about the development course, brand culture, brand advantage and investment policy of Shanxi in the new era, so that we can have a deeper understanding of this fashionable leisure sports brand.
Feelings, credibility, come to Taiyuan
Lee has been engaged in shoe and garment industry for more than 10 years. He has been in a lot of trouble since he started making bulk products and went to monopolization in 2008. However, the credibility and strength of the new era headquarters made him establish deep feelings with his headquarters. In 2006, the headquarters put forward that the general agent had to work in the provincial capital. Li Zongyi went to North China to enter the provincial capital and started a new era of Shanxi general agent in Taiyuan.
Brand advantage in the new era
When it comes to the advantages of the new century brand, Li's face is full of a satisfied smile. She said: "we have precise strategic planning, modern optimized management mode, excellent and efficient service team, independent modern large-scale production base, fast logistics, good network coverage system and sincere service, and we will provide a series of preferential policies for franchisees. Sincerely hope that all the franchisees will join you and create a better tomorrow."
The new era has become a force that can not be ignored in fashion leisure sports.
The new era is a famous sports, fashion and leisure enterprise in China, famous for its "famous brand in China", "China's famous brand", "China's ten largest footwear quality brand" and "China's top 500 quality". In 1995, it started a brand trip. It has developed into an integrated modern enterprise that integrates development, design, production and sales. Its marketing network is located in China. It is another benchmark enterprise of sports fashion leisure brand in China. It is also an advocate of sports fashion leisure brand in China. The modern standard factory building, which occupies more than 5000 square meters, is the base for their realization of their dreams. Diversified management personnel and technical personnel have become the pioneers in their pioneering work. New styles, fashionable styles, exquisite workmanship and reliable quality are the sharp weapons for them to attack the city. In 2007, the new era took a firm step forward. The Taiwan idol king, Ming Tao, made every effort to speak up. At the beginning of the -08, the new era strongly issued the word "extension", which continued to expand in the terminal and product lines. At this point, the new era has become a force that can not be ignored in the fashion leisure sports world.
Clothing accessories series: diversified fashion, taste leisure
The new era is an advocate of the concept of environmental fashion and leisure, and is advocating the trend of constant research and development on the basis of advocating comfortable functions. Fashion, leisure and style of dress, combined with the strength of science and technology, constantly develop new fashion trends, with rich urban fashion and leisure, fashion trends, comprehensive training series, business travel series challenges the market demand, the courage to pursue and create fashion, this is the unique brand of the new era sports brand!
Shoe series: environmental protection first, unique charm
The new era sports shoes advocate a happy and environment-friendly view of life, let the footsteps go everywhere in China. The professional R & D strength and the practical application of ergonomics, the scientific research and marketing of the professional market and the grasp of the marketing market fully develop the consumption psychological needs of the unique consumer groups in the new era. The five styles of basketball shoes, skateboard shoes, casual shoes, net running shoes and outdoor shoes meet the market trend and achieve the full range of sales interests maximization.
Strong media, strong communication
In order to strengthen the investment in the market and enhance the popularity and reputation of the new century brand. The new millennium research group decided to sponsor the twenty-fifth Asian Cup table tennis tournament, which will be held in Guangzhou from June April 2012 to April 8th. CCTV-5 will broadcast live in April 7th and April 8th. Li said that the new era brand has been dominated by TV media, and brand advertising has been launched in Hunan satellite TV, CCTV-5, which has high ratings in recent years. New era brand awareness and attention has been unprecedentedly developed. The brand reputation of the new era is deeply embedded in the minds of consumers. Besides the dissemination of Hunan TV's "entertainment unlimited", "730 column playback" and "CCTV-5 NBA" and other columns, it also complemented the timely exposure of some outdoor advertising, newspapers and magazines, especially the Internet. Li further stressed that in the information age today, the new era brand will focus on the power of new media in the future and enhance the brand effect of the new era.
Upgrading terminal and developing brand management
With the gradual maturity of the new century brand operation, the continuous improvement of product lines and the constant establishment and shaping of the regional benchmarking market, the new era of brand management is imperative. The head office provides enough policy support for the transformation and upgrading of terminal forms. It not only provides unified terminal decoration drawings, but also gives full support on shelves and decoration subsidies, so as to appropriately reduce the pressure on agents at all levels, and also effectively unite the terminal brand image.
In recent years, the new era has been working together with distributors all over the country to create a career peak again and again. With its outstanding achievements and high quality potential, the new era has become another wealth creator of sports and leisure industry. I believe that the brand new road of Shanxi will be better and better.
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