Lucie Inc. Into Women'S Clothing Samples&Nbsp; Sought Special Attention From 10 Funds

China's garment industry is undergoing a process from quantitative change to qualitative change. Companies are in the right position and capital is ferocious

In recent years, with the continuous subdivision of the textile and clothing industry types, the competition is becoming increasingly fierce.

Rising costs, aging population and labor shortage in some areas have become serious challenges facing China's textile industry. However, these problems do not seem to have repelled the textile and clothing industry in the capital market.

In 2011, under the leadership and promotion of capital, a number of textile and clothing enterprises went public, and more and more textile and clothing companies embarked on the IPO journey. The force effect of capital is also evident. In terms of channel layout, R&D design, information management, human resource training, supply chain integration, etc., China's clothing industry is undergoing a leap from quantitative change to qualitative change.

and Landsee (002612)、 Sou Yu Te (002503) Gradually find a suitable route for their own development in textile and clothing, or become a model.

　　 Landsee : Women's wear brand sample

The Chinese clothing market shows the characteristics of rapid segmentation, deep segmentation and unlimited segmentation. In this context, the great challenge faced by enterprises is how to accurately select market segments based on their limited resources to stand out.

Lucie is an enterprise engaged in the design, production and sales of brand women's wear, focusing on the high-end women's wear market. It has three high-end women's wear brands, "Lucie", "Rhine" and "Zhuoke", and has strong competitive strength in the high-end women's wear market.

At the beginning of its creation, Lucie aimed at the high-end women's wear market, which was not occupied by foreign luxury brands and civilian brands. It took a differentiated approach and continued to improve its popularity. The operation mode is mainly independent research and development and outsourcing production. At present, the company has 353 sales terminals in large high-end malls in major cities across the country, with a high proportion of direct sales.

According to the 2011 annual report, the sales revenue of Lucie was 836 million yuan, up 49.6% year on year, attributable to listed company The net profit of shareholders was 209 million yuan, up 69% year on year.

In fact, since its listing on August 30 last year, Landse's performance has not been satisfactory due to the impact of the market. Since the opening day, Landse has increased by 34.57% to close at 47.10, and it has fallen as low as 38.22 yuan in consecutive days, which is only one decline limit from the offering price.

However, the entry of many institutions has brought confidence to the development of Lucie, and in 2012, Lucie saw a rebound after falling.

The top ten shareholders of circulation shares in the 2011 annual report of Landsee are all institutions. In addition to the original two Yinhua funds and Tongsheng funds, a new one was added in the fourth quarter of last year Social security fund , 5 broker 1 Public offering fund 。

As of December 31, 2011, the number of shares held by the top ten outstanding shareholders of Landsee shares totaled 17.0763 million shares, accounting for 34.15%. Among them, the shares held by Yinhua Fund accounted for 11.99% of the outstanding shares, with a total of 5.9956 million shares.

On March 27, 2012, Lucie announced its equity incentive plan. The number of stock options planned to be granted to incentive objects was 2.85 million, and the corresponding number of underlying shares was 2.85 million, accounting for 1.43% of the company's total capital stock of 200 million shares on the signing date of the plan.

The institutions have piled up, the share price has risen, and the announcement of the equity incentive plan has attracted the attention of analysts from many securities companies to Landsee. According to the statistics of the reporter of Financial Weekly, from March 23 to March 28, 2012, a total of 20 research reports were released by 13 analysts from 15 securities companies. Both analyzed the 2011 performance and equity incentive plan of Landsee, and predicted the future target price range to be 36.7-51.8 yuan.

　　 Sou Yu Te : Attraction fund Huddle

Souyute tends to be similar to Landsee, focusing on the middle and low end market. Although not elegant, Souyute avoided the "battle field" of the first and second line. Since the establishment of the brand, it has locked in the huge market of the third and fourth tier cities and achieved its rapid growth.

Soyute's brand "Trendline" mainly focuses on three series: campus, fashion and lady. Among them, the lady series has a high market share in China's third and fourth tier cities by virtue of its good cost performance, contributing more than one third of the company's sales revenue each year.

In terms of expansion space, there are more than 20000 prefecture level cities, counties and towns in China. By the end of 2011, Souyute Sales outlets About 1500, with broad space for future expansion. Compared with the first and second tier markets, the clothing brands in the third and fourth tier markets have less competition, lower store rents and better profitability.

According to the 2011 annual report, Soyute achieved a total revenue of 1.099 billion yuan in 2011, up 73.66% year on year; The operating profit was 227 million yuan, up 89.07% year on year; The net profit was 173 million yuan, up 91.42% year on year. The substantial growth of performance attracted many securities companies.

As of the third quarter report of 2011, Souyu's top ten shareholders of tradable shares present a whole fund formation, with ten fund The total number of shares held is 12875500 shares, accounting for 32.19% of the outstanding shares. The fund companies involved include Huabao, Guangfa, Huaxia, Shangtou Morgan, Longyin, Haifutong, Nanfang and Social Security Fund.

Soyute was listed on November 17, 2010. As the operator of the third and fourth tier market brands, in addition to high-speed expansion of channels and expansion of store layout, the company also adopted the mode of "vigorously joining subsidies+low discount rate" to ensure high-speed growth of channels.

At the same time, in order to better respond to the changing needs of the market, Souyute strengthened its product research and development capabilities. In 2010, its design and R&D expenditure was nearly 9 million yuan; In 2011, it designed 6000 models and launched 4000 models.

"The scale is relatively small, and there is a high space for growth in the future." A person in the industry in Shenzhen said that with the continuous expansion of the company's scale, the future competitiveness depends on the matching degree of the company's operating platform and management ability with its rapid growth.