Lining Successfully Introduced The US Private Equity Fund TPG
Lining's best news recently is the successful introduction of TPG, the US private equity fund, as its strategic investor.
From the response of the capital market, TPG's strategic investment played a role in Kyushin Pills for Kyushin Pills.
After the news came out, Li Ning Co's stock jumped 21% in the two trading days.
The introduction of experienced and willing to participate in the management of strategic investors to enter the board of directors, will help to further improve the company's corporate governance structure, and promote the company's strategic change.
It is reported that TPG has been in China for 17 years.
Investment
Experience has strong resources in both consumer and retail industries.
One of the most deserving mentioning is that in 2009, TPG helped Taiwan's shoe vendor daphn/ 'target=' _blank '> Daphne succeed in its pformation.
Therefore, there is a general hope that the legend of a successful pformation of Daphne will replay in Lining.
In addition, investors such as TPG and GIC will bring 750 million yuan of funds to Lining, and also provide financial support for further changes of Li Ning Co.
"TPG and GIC become investors of Li Ning Co, adding more flexibility and flexibility to Li Ning Co in terms of investment, bringing us a sum of money to invest in deepening the pformation of enterprises, developing brands, continuing to develop and have more sports resources, improving product R & D design capabilities, promoting material innovation and pushing the sixth generation of market competitiveness to a large scale.
market
"
Lining CEO Zhang Zhiyong said that by the end of 2012, Lining will have 1500 sixth generation stores in China, which accounts for about 18% of the 8300 retail outlets in the country.
2012 is the "Olympic year" that brought luck to Lining. It is also a hurdle for Chinese sports brands to overcome.
In 2011, domestic sports brands collectively appeared "big inventory" phenomenon, in 2012, the pressure of shipment and new orders will appear on the major brands.
In the domestic market, a series of powerful brands such as Nike, Adidas, Anta, PEAK, 360 degree, XTEP and so on are eyeing Lining. With TPG, Lining has brought confidence and capital to Lining, which is expected to change the fate of Lining's decline.
In fact, the story of Lining's growth reflects the plight of the whole Chinese manufacturing industry.
brand
After reconstructing the failure, the problem is also the dilemma faced by the whole industry in China: the core value of the brand itself is not improved, the homogenization phenomenon is serious, and there is no irreplaceable nature.
Analysis of the industry, when the major brands in the form of low price discount to clean up inventory, local sports brand competition will be more intense, the brand is not very high reputation will be more difficult.
In addition, in recent years, branding shops have pushed up retail store rents and operating costs, and even those with financing channels can ease the pressure of capital chain.
In this sense, although pformation is risky, it is imperative.
- Related reading
ABC Ranks First In The Market Share Of Chinese Children'S Shoes For Three Years In A Row.
|Lay Off, Cut Costs, Play A Ruthless Role In &Nbsp; Where Is Lining'S Strategy?
|Shoe Materials Enterprises Join Hands With Terminal Brands To Promote "The Two Venture"
|
- Chamber of Commerce | Reconstruction Of World Economic Order Is The Opportunity For China's Garment Industry To Go Out.
- quotations analysis | Mainland Sports Fall Into The Elimination War, Kappa Shoes Sales Fall
- Video News | CHIC現場專訪三點水童裝品牌
- City Express | China Fashion Brand 100 Unveiled
- fashion week | 2012 China International Silk Expo And China International Women'S Wear Exhibition Press Conference
- Local hotspot | Japan Presents "Post Disaster Prosperity Characteristics"
- Exhibition topic | The Color Blue Hat Appeared On 2012&Nbsp, CHIC, Showing Its Charm In The Jewelry Area.
- Expo News | PLAUSO童裝中的精品
- Video News | CHIC'S Exclusive Interview With Ray Dor Bohr Brand Clothing
- Video News | CHIC Interview With Tea Hill Mito Child Dress
- LUXE&Nbsp, BRANDS, The Top Buyer Of Luxury Children's Shoes, Was Invited To Attend The 2012 CHIC.
- Contract For Finishing Dyeing And Finishing Of Huamao Top Grade Fabric
- Mexico Revised Standards For Textiles And Clothing Labels
- Nagoya Gifu Dress Enterprises Intensify Development Of Chinese Market
- Speed Up Domestic Demand For Garment Retailing And Brand Clothing Accelerating Growth
- Beijing'S High-End Shoes And Clothing Market, "Foreign Brands" Flood
- 2012&Nbsp; Advanced Customization Conference.
- Dior My&Nbsp; Dior Series Jewelry &Nbsp; Contains Infinite Charm Of Classic Elegance.
- 富貴鳥2012年秋季新品訂貨會：商品細分戰略應對經濟寒冬
- Chengdu Old People Are All Cottage Goods &Nbsp; Italy Has No Brand.