Shopping Website Search Data Indicate The Trend Of Spring And Summer Women'S Wear

The most competitive category in shopping malls is women's clothing, and the most difficult thing to predict is the trend of every season. The trend of the past depends on the designer or the buyer's personal judgement, and the ordering design is difficult to investigate through the investigation of consumer preferences.

Yesterday, the Nandu reporter learned from the Tencent electricity supplier that the platform launched the first fashion list of women's wear. The list was made according to the key words data collected by netizens, indicating that the main elements of this year's spring and summer are: bow, lace, and pure dress.

According to the 2012 spring and summer fashion trend released by QQ mall in 2-3 this month, the top ranking of search keywords is bow knot, which frequently appears in tops, trousers and skirt.

The second key word is lace, which is also the favorite element of this spring after 80.

According to the fabric and age, 46% of the 90s in March searched "Chiffon" and "loli wind".

In addition, the search demand for cotton and linen fabric fabrics is also very large. 32.4% of women's clothing consumers in Tencent QQ mall chose this kind of material.

The light color of cotton and linen is the color of wild colors, especially white is always the indispensable color of people in summer, and becomes the leading character of the well deserved. However, due to the collision of colors in 2012, all kinds of colored cotton fabrics began to become popular.

Data show that in 2-3 months, the color search volume of cotton fabrics increased by 79%.

As the leading role of summer dress, the attention of dress is the highest. In QQ mall, it has become a popular search keyword for women's clothing category, and its attention is far beyond other categories.

Unlike last year's popularity of broken flowers, gradients and splicing, more than half of the consumers this year prefer the pure color style of their dresses. The proportion of consumers who choose "gradual change" and "positioning printing" has not exceeded 6%.

Middle skirt: where is the knee more elegant?

In terms of skirt length, 50% of consumers will choose Chinese skirts, 43% of consumers will choose skirts, and less than 3% of consumers will choose mini skirts.

In terms of dress style, 30% of the consumers will choose the ladies' wind, 21% will choose the sweet and lovely ones, and another 10% will choose the elegant fan.

Gathered bra: lemon yellow super bold

In terms of women's underwear consumption, the 2012 gathered bra is undoubtedly the first choice for women of all ages.

According to the data, 81.8% of 90 women chose to buy the gathered bra, while 70 of them bought more than 80% of the bra. The proportion of the women who bought the bra after 80 was the lowest, but it also reached 79.83%.

In terms of material quality, polyester, nylon and cotton are the top three, with more than 30% users on the decoration.