Group Pictures: Designers Of Jordan 23 And Their Creativity

Cinke Heitfeld As the president of Nike's innovative design and special projects department, Cinke has left his mark in many very popular and trendy shoes of Nike and JORDAN brands, including from the Air Jordan III to the Air Jordan XV, and the 20th anniversary version of the Air Jordan XX. In 2008, JORDAN brand launched the latest generation of Air Jordan, the most functional basketball sneaker ever, and the Air Jordan XX3, which integrates innovation and durability. Cinke Heidfeld supervises special design projects of Nike and JORDAN brands, including projects other than conventional product design, and is also responsible for formal design review. He designs a new Air Jordan basketball shoe every year, as well as environmentally friendly shoes and track and field spikes. Cinke is the creative director of the LeBron James project, designing sneakers for Kobe Bryant and Lance Armstrong, and also acting as a mentor for young designers at Nike. Cinke has made numerous achievements in Nike, including designing the first LeBron James sneaker and designing pole vault sneakers for the former world record holder Stacy Dragila. The products designed by Cinke also include the original Air Pack Series (including the first Visi Air sneaker – Air Max), Pete Sampras tennis shoes, Andre Agassi sports shoes and clothing, and the original Air Huarache. Cinke took the lead in proposing to make JORDAN brand an independent but subordinate brand to Nike, and let Michael Jordan directly participate in the design. JORDAN brand was first launched in 1997, and now it has grown into a high-end sports series product integrating shoes, clothing and accessories. Cinke also invented the industry's first multi-functional training shoe, the Air Trainer. Cinke once saw in the gym that gymnasts can complete various jumping movements with the same pair of sneakers, which inspired his idea of creating an independent category of multi-functional training shoes, and multi-functional training shoes were born. His other roles include creative director and product designer. Prior to Nike, Cinke was an independent architect at Eugene, Oregon. He also worked as an architect in Balzhiser Group. ? (Figure 2) Mark Smith Mark Smith is the creative director of special projects of Nike. He is responsible for putting innovation and unique ideas into Nike's products, image and technology. Part of his responsibilities include supervising the creative direction of Michael Jordan's motorcycle racing team and Nike product cooperation projects, and he is also a right-hand man to Vice President Tinker Hatfield. Smith also participated in the AIR JORDAN XX project and cooperated with Hatfield to develop the upcoming AIR JORDAN XX3. At present, he is working on the graphic design for the 2008 Olympic Games and designing a new type of advanced R&D space in Nike's global headquarters. Prior to his current position, Smith was a senior designer of "Creative Kitchen", a disciple and co-author of Hatfield, and a fashion designer. In 1989, Smith was hired by Mark Parker, the current president of Nike, as a designer. He was asked to design a top-quality school elite athlete jacket, which is very similar to the style of the film props, but is a real future style conceptual jacket. Before joining Nike, Smith was a designer of Maui and Sons Surf, and he served as the vice president of Vans' design department from 2000 to 2001. Smith received a bachelor's degree in advertising from the American International University and a bachelor's degree in art in graphic design/packaging from the College of Art and Design Center. Smith's two children are both in their teens. He is also a music lover, artist and writer. (Figure 3) ? For every AIR JORDAN shoe, inspiration is everything. The design inspiration of the XX2 model comes from the F-22 stealth fighter. The design inspiration of the XIII model is from the cheetah, while the design of the XIV model is from the Ferrari 550M sports car. AIR JORDAN XX3 sneakers embody the belief of Michael Jordan and Tinker Hatfield, vice president of creative design and special programs of Nike, that AIR JORDAN XX3 will be built into the most outstanding basketball shoes. In order to achieve this goal, the sneakers adopted the latest and most advanced technology and launched the first Nike Considered high-performance basketball shoes in the history of Nike. The exquisite craftsmanship created the unprecedented beautiful shape of the sneakers. ? (Figure 4) For every AIR JORDAN shoe, inspiration is everything. The design inspiration of the XX2 model comes from the F-22 stealth fighter. The design inspiration of the XIII model is from the cheetah, while the design of the XIV model is from the Ferrari 550M sports car. AIR JORDAN XX3 sneakers embody the belief of Michael Jordan and Tinker Hatfield, vice president of creative design and special programs of Nike, that AIR JORDAN XX3 will be built into the most outstanding basketball shoes. In order to achieve this goal, the sneakers adopted the latest and most advanced technology and launched the first Nike Considered high-performance basketball shoes in the history of Nike. The exquisite craftsmanship created the unprecedented beautiful shape of the sneakers. ? ? (Figure 5) For every AIR JORDAN shoe, inspiration is everything. The design inspiration of the XX2 model comes from the F-22 stealth fighter. The design inspiration of the XIII model is from the cheetah, while the design of the XIV model is from the Ferrari 550M sports car. AIR JORDAN XX3 sneakers embody the belief of Michael Jordan and Tinker Hatfield, vice president of creative design and special programs of Nike, that AIR JORDAN XX3 will be built into the most outstanding basketball shoes. In order to achieve this goal, the sneakers adopted the latest and most advanced technology and launched the first Nike Considered high-performance basketball shoes in the history of Nike. The exquisite craftsmanship created the unprecedented beautiful shape of the sneakers. (Figure 6) For every AIR JORDAN shoe, inspiration is everything. The design inspiration of the XX2 model comes from the F-22 stealth fighter. The design inspiration of the XIII model is from the cheetah, while the design of the XIV model is from the Ferrari 550M sports car. AIR JORDAN XX3 sneakers embody the belief of Michael Jordan and Tinker Hatfield, vice president of creative design and special programs of Nike, that AIR JORDAN XX3 will be built into the most outstanding basketball shoes. In order to achieve this goal, the sneakers adopted the latest and most advanced technology and launched the first Nike Considered high-performance basketball shoes in the history of Nike. The exquisite craftsmanship created the unprecedented beautiful shape of the sneakers. ? (Figure 7) For every AIR JORDAN shoe, inspiration is everything. The design inspiration of the XX2 model comes from the F-22 stealth fighter. The design inspiration of the XIII model is from the cheetah, while the design of the XIV model is from the Ferrari 550M sports car. AIR JORDAN XX3 sneakers embody the belief of Michael Jordan and Tinker Hatfield, vice president of creative design and special programs of Nike, that AIR JORDAN XX3 will be built into the most outstanding basketball shoes. In order to achieve this goal, the sneakers adopted the latest and most advanced technology and launched the first Nike Considered high-performance basketball shoes in the history of Nike. The exquisite craftsmanship created the unprecedented beautiful shape of the sneakers. (Figure 8) For every AIR JORDAN shoe, inspiration is everything. The design inspiration of the XX2 model comes from the F-22 stealth fighter. The design inspiration of the XIII model is from the cheetah, while the design of the XIV model is from the Ferrari 550M sports car. AIR JORDAN XX3 sneakers embody the belief of Michael Jordan and Tinker Hatfield, vice president of creative design and special programs of Nike, that AIR JORDAN XX3 will be built into the most outstanding basketball shoes. In order to achieve this goal, the sneakers adopted the latest and most advanced technology and launched the first Nike Considered high-performance basketball shoes in the history of Nike. The exquisite craftsmanship created the unprecedented beautiful shape of the sneakers.