Zegna Group Set Up Zegnart Project

The ZegnArt project will carry a series of art activities designed by Zegna group under the background of contemporary art.

Through cooperation with artists, curators, cultural institutions and other institutions, Zegna group will bring a wealth of visual art experience to Italy and other countries.

As an independent art project independent of the Zegna Foundation (Fondazione Zegna), ZegnArt adheres to the consistent purpose of the foundation and complements its work items.

The history of ZegnArt can be traced back to the unremitting pursuit of Ermenegildo Zegna, the brand founder, and the continuous improvement of every detail in the design and the vigorous participation in every creative implementation.

Never hesitate to seek the perfect match between business and art.

The ZegnArt project includes three main parts, each of which has its own different tasks, areas and curatorial system.

Public art project

Global concept store art project

Special items

The Trinity Structure clarifies the characteristics of each part, subdivides the differences between different fields, and the public art project provides a broader scope for artistic understanding. At the same time, Zegna creates a unique visual art by integrating these projects with different modes of collaboration, form and design, so as to realize Zegna's commitment to art.

Public art project

On the basis of dialogue and exchange with developing countries and their institutions, public art projects are conducted in the form of local artists and artists.

As an annual long-term art project, public art projects will be commissioned by individual artists to create public works of art, and funding local artists to conduct project research, in order to explore a new mode of cultural exchange and integration through contemporary art.

First, identify countries that can establish partnerships with us; after that, we will establish an art project every year and activate this project through two ways: on the one hand, we need to select an artist from the cooperative country in the middle stage of development and create public art works through the support of local international cultural institutions.

On the other hand, Zegna will sponsor a new artist from a cooperative country to carry out research on resident art in Italy.

ZegnArt public art project regards contemporary art as a unique opportunity to promote multicultural comparison, enhance two-way communication between knowledge and resources among different cultures, and help to establish public morality and civic values with tireless attitude.

The public art area can provide various kinds of experience for the public: it is a place for consultation and communication, and it can also be a place for rest or debate.

The purpose of the ZegnArt project is to explore the similarities and differences between different cultures and societies on the platform of public areas.

Canziani and Simon Menegoi, as the master planners of public projects, will work directly with the heads of local cultural institutions.

The first planned chronology of public art projects lasted three years.

The first cooperation target was India (2012), followed by Turkey (2013) and Brazil (2014).

As a pioneer of the project, ZegnArt has chosen a complex and challenging cultural capital of Mumbai, India. It will undoubtedly yield an exciting artistic journey.

The first task is to explore the relationship between India culture's understanding of public domain art and the structure of India's high-density population.

The co operative body is the oldest Dr. Bhau Daji Lad Museum in Mumbai, which displays Mumbai's Applied Arts and daily life scenes in nineteenth Century.

With the efforts of curator Tasneem Mehta, contemporary art and a promising project of India artists have also entered the palace of the museum.

ZegnArt's choice of Dr. Bhau Daji Lad is based on the consensus of both sides, art, the source of the driving force for the development of cultural communities and the cultivation of community awareness.

In the next few months, ZegnArt will experience and explore the charm of India's art world together with Tasneem Mehta, and extend the invitation to the artists for the first time.

Special items

Special projects aim to collect artistic styles that are quite different from public projects and global concept store projects.

These projects show distinctive artistic features in a creative way through cooperation with cultural institutions or from specific scenes.

Special projects have no specific curator, and ZegnArt will assign appropriate curators according to project categories and artists' style, hoping to give contemporary artists the chance to dance freely.

The debut of the ZegnArt special cooperation project is scheduled for March 21, 2012 in Rome, Italy.

Sponsored by ZegnArt and MAXXI, MAXXI, London

The artwork is made for display venues and will be displayed on the basis of the latest "Tridimensionale" art collection series of the National Art Museum twenty-first Century. The public display date is March 22, 2012 to September 23, 2012.

To thank the twenty-first Century Museum of art for its support, the Ermenegildo Zegna will donate the whole thing after the exhibition is over.

Global concept store art project

The global concept store art project aims to appoint internationally renowned artists to draw inspiration from Zegna's brand spirit and create a unique artistic work that is consistent with brand quality.

All works of art will be displayed in Zegna's global stores and share contemporary art with global audiences. This will highlight the importance of art in the development of Zegna group.

Gildo Zegna, chief executive of Zegna Group (Ermenegildo Zegna), commented: "ZegnArt has demonstrated the Zegna group's contribution to the development of contemporary art in Italy and other countries in an all-round way, and has continued the Zegna family's consistent philosophy.

We believe that the ZegnArt project will become a cross cultural tie, providing a rare opportunity for intercultural communication.

As a long-term project, ZegnArt will continue to exert its invisible influence and provide a platform for the convergence of contemporary art freshmen.

ZegnArt makes art accessible to the general public, sparks the spark of ideas, and creates new artistic values through exchanges between different communities and countries.

Our goal is to create a "reciprocal" mode of communication between countries in this new way of cultural participation and lay a solid foundation for future world integration.