CHIC2012 Touchstone For Overseas Brands To Enter The Chinese Market

The twentieth China International Clothing and Accessories Fair (CHIC2012), jointly organized by the China Apparel Association, China World Trade Center Company Ltd and the textile industry association of China Council for international trade, was held at the Beijing China International Exhibition Center in from March 26th to 29th.

China's consumer market continues to flourish and the international market is weak for a long time. This contrasts and inspires the ambition of overseas brands to enter the Chinese market.

By the end of 2011, China became the world's largest consumer of luxury goods, and more and more high-end brands were looking at the Chinese market.

CHIC is the touchstone for overseas brands to enter the Chinese market, which naturally attracts many European and American brands.

ENK, the first fashion exhibition organization in the United States for the first time in 2011, set off a strong cowboy style and achieved good results.

After being fully prepared, ENK has optimized the choice of brand and the size of the site. The exhibition area has been expanded by 1 times. Meanwhile, the quality of exhibitors has been strictly checked, and the category richness of exhibitors has been greatly improved.

ENK holds more than 10 exhibitions every year in the US for high-end women's wear design brands, and on China's CHIC, viewers can feast their eyes and see the original high-end American women's wear.

In the Italy Pavilion, the excellent brands who participated in the Milan fashion week will be on the CHIC stage.

In addition, the "Milan WHITE" exhibition, which is a strategic alliance with high-end fashion designers in Italy, regards China as an important market alongside the United States and Italy, and has carefully screened out more than 340 exhibitors.

Will continue to fashion and design sense of style, to the Italian trend to CHIC2012.

Italy's independent industrial clusters are also actively participating in the exhibition, such as the international brand Moschino, which flaunting the trend and interest, will participate in the exhibition independently.

The German Pavilion, organized by Messe Duesseldorf, Dusseldorf, will occupy an area of 1200 square meters. Currently, 25 German Brand Company participating in the exhibition will be highly recognized in Europe.

Under the call of "made in Germany", Apanage, Betty Barclay, Benvenuto, Cinque, Digel, Gerry Weber, Hauber and Oui will be exhibited in CHIC.

Among them, to support the "German made" business opportunities in the broad prospects of the Chinese market, the German government has given more subsidies to exhibitors, trying to present the rigorous quality of Germany to the Chinese audience.

The Preview in CHINA 2012, which leads the Korean fashion, will have nearly 100 Korean local brand enterprises exhibiting at this exhibition. It will be held by the Federation of Korean fiber industries. With the theme of "Unique Korea", 76 outstanding Korean garment enterprises will be attracted to 166 exhibitors.

The Republic of Korea

This "Hongkong fashion Pavilion" is located at W1 Pavilion, occupying 5000 square meters.

YJ's brand HH presents TATTOO, designer He Guozheng brand Dorian Ho, Aitch K., iiJIN, Satami Sam Mei, Love Generation, and other excellent brands will show Hongkong's unique fashion taste and tidal touch.

During the period, the Hongkong TDC will arrange a number of excellent fashion shows in the Hongkong fashion Pavilion. The models will be featured by a series of selected brands to show the fashion design and products of Hongkong.

In addition, the exhibition hall has a central exhibition area to display the award-winning works of the twelfth Hongkong footwear design competition. The audience will be able to see the ingenious design of the new designers in Hongkong.