Dangdang Will Push Its Own Brand Clothes. Please Look Forward To It.

Dangdang will push its own brand clothes.

At the IT Summit Forum recently, Dangdang said it would continue to increase the department store's road and launch Dangdang's own clothing brand. In addition, it will not only buy land and build storeroom in Shenzhen, but also continue to cooperate with Tencent Inc in depth.

Dangdang, senior public relations director Guo He, said Dangdang will develop clothing brands, home textiles and home brands this year, and may also involve food in the future.

Clothing will involve underwear, shirt, T-shirt, sweater, trousers, sweater, jacket, windbreaker and so on. In the future, the clothing of its own brand will reach thousands of specifications. When it comes to its own brand clothing, Dangdang will take the route of GAP and UNIQLO, and its location will be higher than that of all guests, and at the same time, it will set up a fashion department store mode.

It is revealed that at present, the first batch of Dangdang own brand clothing is already in production, and there will be more than 70-80 styles.

Guo He also revealed that Dangdang does intend to locate in Shenzhen and establish Southern China headquarters base.