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Fake High-End Clothing Is Up To &Nbsp; More Than Half Are From Guangdong.

2012/3/28 9:35:00 28

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Counterfeit High-End Clothing Guangdong Italy

"Italy goods" counterfeit high-end clothing more than half from Guangdong.

There are also some "advertising loopholes" which are ridiculous in publicity. Italy's name "Neo" has been spelled "Niao" by Chinese phonetic alphabet.

Statistics, geography

Guangdong accounts for nearly half of the fake enterprises.

According to statistical reporters, 30 fake enterprises were listed as "blacklist", of which 14 were registered in Guangdong, accounting for nearly half of the total.

The reporter noted that most of the 14 enterprises in Guangdong were concentrated in two big cities of Guangzhou and Shenzhen, the former 5, and the latter 4.

The number of enterprises ranked two or three in Shanghai and Beijing respectively, 7 and 5 respectively.

Expert analysis

Liu Chengbi, an economics professor at Beijing Technology and Business University, said that fake foreign brands were concentrated in economically developed areas because of the convenience of enterprises in economically developed areas.

Managers of these enterprises or enterprises often have many years' experience in making out orders, and some even make OEM processing for international famous brands all the year round. They have the advantages of production, technology and talents.

Statistics, varieties

Fake clothes are the most expensive clothing.

According to statistics, the majority of the 30 enterprises in the production of high-end clothing, 8, accounting for about 1/4 of the total number of enterprises.

Followed by the production of leather goods and glasses enterprises, each has 5; furniture and bedding enterprises also accounted for a certain number.

Expert analysis

"The reason why our counterfeiter is more in clothing, footwear, leather goods and so on, is related to the large number of OEM enterprises and large domestic consumption groups." Professor Liu told reporters.

The lawyer of the Beijing Office of the Ministry of intellectual property of the Italy foreign economic relations and Trade Commission told reporters that the enterprises in Italy brand chose the domain of Italy.

"For example, perfume, they will not go to Italy brand, because perfume is good at France." She said.

Statistics, origin

Italy accounts only 1/6.

For the 30 companies in the 3 batch of blacklists, the Italian side has conducted a detailed investigation into the trademark registration of their companies.

According to the survey materials of the Italian side, only 5 of the 30 enterprises registered in Italy, accounting for only 1/6 of the total.

A "Italy account" does not mean that it has a declared "Italy blood". The Italian side survey found that the trademarks registered in Italy are trademarks registered by Chinese enterprises or Chinese, not registered by Italy's own people.

Among them, the brand of Nino Leela (NINORIVA) is typical. This leather and clock brand is known as "Mr. Nino Leela, the master of garment technology, was founded in Italy in 1958". However, the Italian side survey found that the NINO RIVA series is owned by two Taiwan companies, and the earliest application time is 1992.

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Expert analysis

"To be frank, this is a false act." Professor Liu Chengbi believes that the reason why companies dare to do this is to show that they are lucky to be involved in fake businesses. On the other hand, it also shows that our efforts to crack down on counterfeiting are too small, and there is no deterrent effect on enterprises trying to fake them.

Statistics, prices

Fake foreign brands are much more expensive than Dior and Chanel.

According to a press survey, the price of fake commodities is generally the same as that of high-end brands, of which spectacles and household goods are extremely expensive.

Such as "CODEX" glasses, each price is as high as nearly 4000 yuan, which is equivalent to the price of these brands such as Chanel and Dior, and the reason is so high that only the "MADE IN ITALY" is printed on its commodity and commodity tag, while the sales staff admit that the root of its commodity is not Italy origin.

Another example is the "Jijia dream JAJEMoN" mattress, one at 6000 euros. Sanctis, head of the Beijing Office of the Ministry of intellectual property of the Italy foreign economic relations and Trade Commission, told reporters that in Italy, the price of a high-end mattress is only 500 euros, which is 1/12 of the price of counterfeit goods.

In fact, "Jiajia dream" did not register in Italy. The so-called "Italy Lewis Trade Co., Ltd." is nothing.

Expert analysis

"Is it cheap to be an international brand?" Professor Liu laughs. If the prices of these products sold by fake enterprises are not high, they will easily show their feet.

"For the sake of business, we must grasp the psychology of consumers accurately. There are many masters in this field, and on the other hand, it shows that many people in China are confused by money and believe that foreign brands must be high grade and must be expensive. "She said.

Statistics, slogans

Five words from Italy are most commonly used.

The five word "originated from Italy" is the reporter's survey of 30 slogans involving fake enterprises, and the highest usage rate has been found. Almost all enterprises have used it in the brochure.

Among trademarks, the highest usage rate is "ITALY". Some companies involved in counterfeit businesses directly added "ITALY" to trademarks, such as "SSIMO ITALY" and "Nino Ferletti ITALY". Some of them added "ITALY" to trademarks, such as "happy rose" furniture, and manufacturers added "ITALY" to their trademarks under "DOLCE ROSA", while "Tian en Tai ti" clothing used the same method.

Expert analysis

Professor Liu Chengbi said that in terms of economics, the creation of brand value requires great cultural, technological and time content. Italy is an ancient civilized country, and its traditional handicraft industry is developed. Its brand value has been widely recognized by the world. The image of "Italy brand" is formed in the minds of the Chinese people.

The reason why "Italy" slogan is "easy to make", Professor Liu Chengbi believes that the most fundamental reason is that the brand value of "Italy" is huge, which makes the value of goods doubled.

Statistics, advertising loopholes

Neo is spelled as "Niao".

According to a press survey, about 1/5 of the fake enterprises have obvious "advertising loopholes" in publicity. In the investigation, Sanctis and his colleagues were often made to laugh and cry by the counterfeiters.

The most interesting example comes from "Saab SABO" kitchen utensils, which is known as "Florence from Italy, and kitchenware is designed by Dino bernarho, the chief designer of Italy Milan studio." In the brochure, "Beconiao" is spelled into "Niao", which is not the spelling rule of Italy names. It is entirely the Chinese spelling formula.

Expert analysis

Professor Liu believes that as mentioned before, it is "Italy" brand value is huge, causing consumers to be blinded, not aware of these obvious "advertising loopholes".

Professor Liu said, for this reason, for these consumers, the Italy brand information in the product brand will make them take a lot of eyes; if the quality is right, they are willing to pay for it.

The "fake Italy brand" list, which was complained by the Italy foreign economic relations and Trade Commission

Brand name commodity category

Nino Ferre (NinoFerletti Italy) Costume

Bestibelli Milan clothing

Old man Larento/Laorentou clothing

Milan air MILANAIR clothing

Rich collar FORTEI clothing

Hua Li Leo VALERIO clothing

ULENS clothing

OBOSI leather

SSIMO leather goods

Tuscan Toskany leather goods