A Number Of Shoe Companies Were Selected To Be The 500 Most Valuable Trademarks In China.

China Brand Research Institute recently announced the list of the top 500 most valuable trademarks in China.

"ICBC" won the championship by 65 billion 953 million yuan, and the "competition card" was squeezed to the top of the list with 491 million worth. Only 500 of the top 500 brands had an average value of 1 billion 973 million yuan.

AOKANG, Anta, Sen Da, red dragonfly, 360 degrees, Hasen, Kangnai, XTEP, Mu Lin Sen and many other shoe brands were selected.

The top 500 brands are distributed in 20 major industries, such as textile, clothing, household appliances, machinery and electrical appliances. The most frequently listed brands are the textile and garment industry. There are 59 trademarks listed on the list, followed by the food and machinery and electrical industries, 44 and 41 trademarks respectively.

The industry with the highest average value of trademarks is the service industry. The average value of the 24 trademarks is as high as 7 billion 729 million yuan, mainly because of the average value of three trademarks in the banking sector as high as 42 billion 55 million yuan.

The average value of trademark in shoe trade is the lowest, and the average value of 11 trademarks is only 765 million yuan.

The distribution of the 500 strong trademarks is very uneven in different provinces, with the largest number in Zhejiang and 64 in Shandong. The other 30 provinces are 55 in Shandong, 52 in Jiangsu, 40 in Jiangsu, 32 in Shanghai, 31 in Beijing and 30 in Fujian.

There are more than 10 provinces in less than 20 provinces, 9 in Xinjiang, Ningxia and Qinghai, and only one brand in Tibet.

Among the 16 provinces with more than 10 trademarks, the highest average value of trademarks is Beijing, reaching 7 billion 135 million yuan, followed by 2 billion 739 million yuan in Guangdong, and the lowest in Hebei is only 967 million yuan. Zhejiang, with the largest number of trademarks, has an average value of only 1 billion 249 million yuan.

Brand can not be directly traded, and can only be pferred when the brand is pferred.

Trademark value is the price of brand value at the time of paction, and it can be said to be the most authentic brand value.

As an independent brand research institution, the Chinese brand research institute takes the mission of "discovering brand value and promoting the construction of China's own brand". In line with the purpose of discovering the true value of the brand, the Chinese brand research institute has launched the discovery work of the 500 most valuable trademarks in China.

For the sake of rigour, we have selected the trademark that has been well-known in China and registered in mainland China for the first time.

A total of 764 eligible trademarks were evaluated, and the 500 most valuable trademarks were selected to form the 500 most powerful list of China's most valuable trademarks.

Referring to the practice of trademark value assessment, the present evaluation mainly adopts the present value method of income, mainly based on the profit level of the enterprise in the past two years to speculate on the excess profits that the trademark may bring in the future, and then consider the characteristics of the industry, market status, brand market position, brand history, and so on.

Therefore, the value of this evaluation is generally lower than that of other brands. For example, the value of Hongta trademark is only 5 billion 528 million yuan, which is lower than that of the four brands of China, Furong, Baisha and Yunyan.

This evaluation is different from the case of trademark value assessment, mainly for the purpose of research. It provides a comparable reference data for enterprises to understand their own value and other trademark values. Therefore, the data of evaluation are not based on field verification, nor are they provided by enterprises, but rather from the financial reports, industry organizations or government statistics of listed companies.

The evaluation is carried out in an independent, scientific and impartial manner.