CHIC2012： Crossing The Dilemma&Nbsp; Dating The Future

Take the CHIC "hitchhiker"

Chen Dapeng said at the media exchange meeting that the annual CHIC exhibition is the vane of the clothing industry, which indicates the direction and trend of the industry development in that year. In the face of the changing international environment this year, CHIC is also changing quietly.

At present, the European sovereign debt crisis continues to escalate, the long-term sovereign credit rating of the United States has been downgraded, and Japan's GDP has also shown negative growth, which has led to high unemployment rates in developed countries and declining private demand; The growth rate of emerging markets and developing countries also began to decline; At the same time, commodity prices fluctuated at a high level, and global inflation pressure remained high. In 2012, the global economic recovery slowed down and downside risks increased.

Faced with the complex and changeable international economic environment, the Chinese market has become the most important one for many international brands market 。

CHIC 2012 overseas exhibition area has attracted more than 400 brands from 20 countries and regions to participate in, and they have taken CHIC as a platform to deeply cultivate the Chinese market. In the future, the international competition of "Jiamenkou" will become increasingly fierce.

Also, the "Preview in CHINA2012 (Korean Fashion Exhibition)" will be held at the China International Exhibition Center (New Hall) in Beijing from March 26 to 29 at the same time as the 20th China International Fashion Expo (CHIC 2012).

The "Preview in CHINA2012" organized by the Korea Fiber Industry Federation attracted 76 excellent garment enterprises in South Korea with the theme of "Unique Korea", and a total of 166 booths were set up. It will spread the unique creativity and handcraft technology of Korean garment enterprises to the world through the CHIC platform, and improve the global competitiveness of Korean culture.

In 2011, "Preview in China" has brought good results - "Jolie&Deen" brand has signed more than 50 franchise stores; "LeQueen" brand reality sale Increased by $1.5 million; The "At Moon" brand has gathered a lot of popularity with its medium priced sweater series by virtue of its super design sense... These enterprises actively cater to the trend of the Chinese market and hope to expand their share in the Chinese market through this exhibition.

In 2012, some Korean brands with good development momentum and ready to set foot in the international market, as well as the self created brands of top Korean designers, added new color to this exhibition.

In addition, the Dongmen Shopping Center "Doota", which is actively carrying out global marketing strategy, will also participate with the brands in the shopping center to form a "common hall". Eight independent brands, such as "Senorita", "Soho" and "Blooming", will show their charm in the form of BRAND MULTISHOP, focusing on the recently popular romantic products.

In addition, on March 27, there will be four clothing release shows named "Preview in CHINA2012Korea Brand Fashion Show" in the airport release hall of Crowne Plaza Beijing Airport Hotel, which will travel across the world and bring the audience to South Korea latest fashion Of trend forefront. In the afternoon of the same day, an exchange meeting with local buyers in China will be held in the lobby of the Regent Bay Hotel in Beijing, which will provide opportunities for exhibitors to expand their business networks and business negotiations.

Kim Dong soo, vice president of the Korea Fiber Industry Federation, said: CHIC, which is celebrating its 20th birthday this year, was held at the same time as' Preview in China '. He expected exhibitors to be highly expected and hoped that enterprises could make full use of various publicity and business platforms to achieve results that would satisfy exhibitors.

The "StyleHongKongPavilion" hosted by the Hong Kong Trade Development Council (HKTDC), which participated in CHIC every year, will also be held on March 26-29, 2012 for the 20th China International Clothing On the grand debut of the Expo, mainland consumers can not only feel the fashion whirlwind of Hong Kong closely, but also listen to the lectures on brand management and store design brought by famous designers in Hong Kong.

The "Hong Kong Fashion Pavilion" is located in Hall W1 near the South Landing Hall of Beijing China International Exhibition Center (New Pavilion), covering an area of 5000 square meters, and continues to be the largest exhibition group in overseas exhibition halls. Nearly 60 Hong Kong exhibitors will participate in this exhibition with their best products, including clothing, handbags, leather goods, accessories, shoes, etc. The main brands on display include: HHpresents TATTOO, Dorian Ho, iiJin, Satami Sanamai, MORELINE, Vincelle, Coolmax, etc., showing the unique fashion indicators and design concepts of Hong Kong. In addition, there is a central exhibition area in the exhibition hall to display the award-winning works of the 12th Hong Kong Shoes Design Competition. The design concept of each work is novel and unique, and buyers will be able to see the ingenious design of new Hong Kong designers.

Hong Kong Fashion Museum is a procurement platform that can not be missed by the national clothing industry, department store representatives, distributors, retailers and agents. The product design not only leads the fashion, but also is well made, which greatly meets the needs of mainland consumers to pursue life taste and fashion trends. At the exhibition, buyers can not only have a deeper understanding of Hong Kong's special products, but also find the latest design styles in Hong Kong and explore different cooperation modes with Hong Kong businessmen. In particular, the Hong Kong Trade and Development Council will provide on-site trade matching services for exhibitors and visiting buyers, assist the two sides in establishing trade cooperation, and jointly explore new ways suitable for the development of clothing retail industry in the two places. {page_break}

　　 Brilliant activities during CHIC exhibition

Every year, CHIC has become a grand event in the clothing industry, and various activities are competing with the help of CHIC's platform. At that time, the clothing industry is bustling, which makes the industry feel extremely enriched in just three or four days.

On March 26, 2012, with the grand opening of the 20th China International Clothing and Accessories Expo, the "2012 China Clothing and Accessories Exhibition" will also be held in the International Exhibition Hall of Beijing · China International Exhibition Center (new museum) and the Airport Hall of Crowne Plaza Beijing Airport.

2012 is the first year of the "Twelfth Five Year Plan" and also a key year for the development of China's clothing industry. The industry has entered a new era of transformation and upgrading. Facing complex problems such as how to solve the industry problems left over in 2011, how to guide enterprises to find the right direction for development and innovation, CHIC is time to review the past and learn the new. Therefore, as the supplement and sublimation of CHIC static exhibition, the responsibility and significance of the release will become more and more important.

The sponsor positioned the China Fashion Publishing Club as a series of commercial publishing activities aimed at excellent brand organizations in the Chinese market, facing professional audiences such as media and buyers, integrating excellent resources inside and outside the industry, adopting international operation mode, assisting brands in market expansion, expanding brand influence and reputation.

It not only provides high-quality and convenient release space for enterprises, becomes a new trend gathering place for Chinese clothing brands, but also promotes the overall development of the industry. It is a high-quality carrier of the perfect combination of fashion and commerce. At the upcoming "2012 China Fashion Release Conference", the vitality and vigor from the time-space path will surely push the release conference to the peak of fashion in early spring 2012.

From March 27 to 28, the CHIC 2012 China Garment Business Forum will be held in Beijing, China International Exhibition Center (new hall). China Garment Business Forum has been a heavyweight communication platform for Chinese garment dealers to brainstorm over the years. On the basis of 2011, the 2012 China Garment Business Forum once again expanded the guest lineup and audience seats from the perspective of linking industry and market. This forum includes three main contents - the annual meeting of the joint conference of Chinese clothing distributors and retailers, the Chinese clothing buyer forum, and the human capital summit forum of the Chinese clothing retail industry.

The annual meeting of the Joint Conference of Chinese Garment Distributors and Retailers, as a grand meeting of the elite group of Chinese garment dealers on business management, has been the vane for domestic garment dealers to grasp the market terminal change and future development trend over the years.

During the CHIC 2012 China Garment Business Forum, Mr. Chen Guoqiang, Executive Deputy Director of the Institute of Industrial Economics of the China Garment Association, will be invited as the keynote speaker to release the analysis of the development trend of China's clothing industry in 2012. Leaders and guests attending the conference will propose industrial measures more suitable for the development of China's clothing brands according to the "12th Five Year Plan".

On March 27-28, 2012, with the arrival of the 20th China International Garment and Apparel Expo as scheduled, the CHIC 2012 China Garment Business Forum - China Garment Buyers Forum and the Joint Conference of Garment Distributors and Retailers, as one of the important activities of the exhibition, will also be grandly staged in the South Landing Hall W201 of Beijing · China International Exhibition Center (New Hall).

The development of China's clothing industry is in the transition period from a low value-added manufacturing model to a high value-added model. The introduction of the buyer system in China's clothing industry has already created environmental soil. The establishment and development of the buyer model in Chinese enterprises has become inevitable, and the integration of the buyer system into Chinese enterprises is also gradually becoming a reality. However, Chinese garment enterprises are also facing a harsh reality in the rapid transformation and development: international luxury brands are seizing cities and territories in China's first tier cities, fast fashion brands are expanding rapidly from first tier cities to second tier cities, and even appear frequently in third tier cities... The commercial space of Chinese local brands is constantly under pressure. The fundamental reason is the lack of refinement of the management system. As a popular operation and management model for international clothing brands, the buyer system was popular in commercially developed Europe 50 years ago, and developed vigorously in Japan and South Korea in Asia. In China's garment enterprises, this commodity operation management system has just started for several years. In the increasingly fierce business competition environment, only by continuously improving the brand's ability to resist risks and pressures, can enterprises be invincible! It is a long way to go to innovate the buyer system and upgrade the refined management system of Chinese garment enterprises. Faced with the potential market and challenges from many international brands, if Chinese garment enterprises do not strive to upgrade the buyer system of refined commodity management, where will the future be?

At the same time, the 2012 China Garment Retail Industry Human Capital Summit Forum, co sponsored by the China Garment Association · China Garment Distribution and Retailer Joint Conference Secretariat, Shenggao Consulting Group, and co organized by Manager magazine, Shenggao Consulting Group's Textile and Garment Business Department, and Shengdao magazine, will be held on March 27, 2012 during CHIC 2012. {page_break}

　　 CHIC and the garment industry have gone through ups and downs

Historical experience tells us that the leap from quantitative accumulation to qualitative change is not so simple, and the transformation and upgrading of enterprises are not achieved overnight. When playing chess, the good will seek momentum, while the bad will seek children. If you are eager to succeed, you will lose momentum.

In 2012, Chinese clothing brands have gone through a golden 20 years of development. Standing at a new historical juncture, Chinese garment enterprises, accustomed to growing under the environment of rapid economic growth, urgently need to recognize the direction of past brand development at the stage of slow international economic growth, changes in consumption mentality and consumption structure, and changes in the international industrial pattern. The whole industry urgently needs to settle down, return to the essence of the brand to explore the direction, and re-examine the brand value system of "quality, innovation, rapid response, and social responsibility".

Of course, on the road of transformation and upgrading, it is not only necessary to have a group of large enterprises with strategic vision, modern management level, implementation of transnational resource allocation, full promotion of brand building and transformation of traditional industries with advanced technology. Similarly, a large number of small and medium-sized enterprises with strong R&D capacity and high production efficiency are also needed. It needs not only national brands, but also regional brands, channel brands and manufacturer brands.

Therefore, in CHIC 2012, we can see not only mature market brands, but also regional brands that can achieve good results in specific regions, ODM processing brands, and channel brands. For example, the Sichuan exhibition group and the tea mountain exhibition group, their arrival is more of a learning, communication, and looking for their own service objects.

They are the main body of industrial development and one of the key elements supporting the stable and sustainable development of China's clothing industry in the future. However, if China's clothing industry really wants to achieve industrial transformation and upgrading and complete the "amazing leap", it still needs to accumulate more energy and reconstruct the core power of brand development.

In fact, at every key node in the development of China's clothing industry, CHIC always stands out at the first time to sort out the context and guide the direction of the industry. In 1993, CHIC established the exhibition concept of "guiding the progress of China's clothing industry and promoting the development of China's clothing brands", and made domestic enterprises realize the charm of fashion and brands by holding international high-end fashion shows; In 1997, CHIC officially put forward the "Three Famous" project (famous teacher, famous brand and famous enterprise), which established the development direction for China's clothing brand strategy, and the concept of brand creation began to gradually penetrate into enterprises; In 2003, CHIC guided the brand towards segmentation and focused on cultural shaping; In 2008, CHIC held high the banner of "innovation" to guide the personalized development of the brand; In 2010, CHIC led the brand to achieve cross-border cooperation.

In 2012, CHIC will continue to uphold its mission and responsibility to lead Chinese clothing brands to face difficulties, think calmly, build confidence, and grasp the future development direction of the brand pragmatically and rationally. Help enterprises find the path suitable for their own development and realize the transformation from cost competition to value competition.

The organizer of CHIC set the theme of the exhibition as "Crossing" this year. The proposal of CHIC's theme of "going through" conveys CHIC's leadership and breakthrough in China's clothing industry and brand development in the future.

Crossing is a process, but also a path; It is an accumulation of power, but also a release of power; It moves from one era to another. It changes not others but itself. It can reach the future.

Of course, the process of "crossing" is arduous and long, and it needs a strong driving force. In 2012, the organizers of CHIC will save energy for enterprises to "cross" around the exhibition platform.

CHIC will integrate relevant advantageous resources of the industrial chain needed for brand development on site to provide high-quality "equipment" for enterprises to "cross"; The "Annual Award of Chinese Garment Brands" considers the brand strength from the aspects of brand market status, brand development potential, development prospects, etc., and makes a comprehensive "physical examination" for enterprises to "go through"; The "China Fashion Forum" invited experts, scholars and entrepreneurs at home and abroad to discuss and share the essence and value of fashion, brand and market, position the Chinese coordinate in the world fashion pattern, find the growth direction and world value of Chinese clothing, and explore the endogenous power of clothing brand "crossing"; At the same time, with the growing international popularity and influence of CHIC, a large number of international brands, international design agencies and service agencies actively participate, which will not only bring the industry landscape of overseas clothing industry, but also bring advanced technology and ideas. These provide a good platform and opportunity for domestic brands to integrate international resources, implement internationalization and globalization strategies, and "cross" borders.

2012 is a key year for the implementation of the 12th Five Year Plan and a landmark watershed for the development of China's clothing industry. The industry has entered a new period of transformation and upgrading.

However, there are also many development bottlenecks in the process of industrial upgrading, which means that there will be more puzzles to be communicated, more mysteries to be solved, more resources to be integrated, more ideas to be collided, more changes to take place, more strategies to be implemented, more dreams to be realized, and more bottlenecks to be "crossed" at CHIC 2012