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DICKIES:90 Trend Model &Nbsp; Forever Tooling Legend

2012/3/23 12:48:00 23

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As the fashion leader of the "tooling craze", DICKIES has been famous for its high quality uniforms since its birth in 1922. Every DICKIES garment represents quality, persistence and pride.

After 90 years of development, DICKIES has become the leading brand of tooling.

DICKIES not only produced more than 9 million uniforms for the US military during World War II, but also enjoyed the popularity of stars all over the world for many years, and began to appear in the big screen of Hollywood as early as 40s of last century, whether it is the grapes of Wrath of Henry Fonda, or the "soul of troubled times" deduced by Frank Sinatra, or "escape" by Humphrey Bogart interpretation. It has been seen repeatedly. In 1994, the most representative American "Agam" in the classic movie "Tom" Hanks, wearing a DICKIES T-shirt, runs continuously in the history of the United States.

Over the past decades, the image of tooling built by DICKIES has been given the meaning of more popular culture and become a fashion trend. More and more surfing and skateboarding stars, musicians, celebrities and new generation fashion idols are embracing the DICKIES brand.

Nowadays, the style of DICKIES's tooling design is also changing in the trend, which is more in line with the modern fashion concept of fashion people pursuing individuality and the following characteristics.

DICKIES tooling symbolizes a comfortable, practical and civilian spirit of the United States. It represents a way of life that integrates people's daily work and travel, and is loved by young people who pursue urban fashion and fresh life quality.

Through continuous understanding of the harsh needs of workers, DICKIES has launched many classic works, including 874 pants, tooling shirts, J.T Eisenhower and other products.

In 1923, the world's first 874 pairs of overalls were produced. They are still sold around the world and are committed to lifelong quality assurance. They also have the characteristics of flat and durable, durable wear, pleated fining, and even bending of the knees even if they are not bent for a long time. Their classic khaki is the favorite of celebrities at home and abroad.

A pair of pants, never for anyone to change what, but by countless people through a variety of taste.

With a firm and enterprising spirit, being the most authentic person, DICKIES has never been chasing fashion. This low-key fashion has been recognized and sought after by many fashionable people. The simple, simple and classic style of work and clothes is a fashion in itself, and is also becoming the inspiration for other fashion brands.

After decades of ups and downs, DICKIES officially entered China in 2008 - the sixtieth country in the world to sell DICKIES.

In four years, it has high quality, wearable and fashionable clothing.

Brand tradition

In line with China's long history and rich culture, DICKIES brand integrates the new American fashion into the trend of the younger generation in China.

2012, the 90th anniversary anniversary of DICKIES, in this landmark year, the legendary tooling brand has been unveiled for 100 years, and the spirit of firmness, freedom and authenticity will open a new chapter in China.

DICKIES

Promotion

DICKIES has been aiming to produce products since its birth in 1922.

Superior quality

90 years of professional clothing experience makes it well versed in the essence of American clothing culture.

More and more surfing and skateboarding stars, musicians, celebrities and the new generation of fashion idols began to embrace the DICKIES brand.

DICKIES always adhered to its products with excellent function, excellent quality and reasonable price. It became a lifestyle brand with its wearable, comfortable and iconic appearance. It became a symbol of the American spirit. It was loved and supported by generations of young people and widely recognized around the world. Now it has been sold in 50 states and more than 60 countries around the world.