Li Ning Co Takes The Lead In Declaring War On The 08 Olympic Market

Following the Lining brand's flagship store in Beijing, the flagship store of China's largest sports brand - Lining East Road flagship store officially unveiled in the afternoon of January 19th. As the top image of Lining brand in the whole country, Lining brand Shanghai flagship store combines the most advanced mode of retail operation and the most comprehensive service experience. With the coming of the 2008 Olympic Games in Beijing, fierce competition in the Olympic market centered on sports brands is also gaining momentum. Lining once again fired the first shot in 2008 as the leader of Chinese sports brand. At the opening ceremony, the heavyweight Olympic hero Lining, Gao Min, Yangling and Le Jingyi, who were invited to attend the ceremony, launched the energy column in person, launched a giant national table tennis team competition suit, invited the guests and the audience to sign their names, and formally opened the Lining brand blessing "08 win win" series of new flagship store activities. While former Olympic champions such as Yangling, Le Jingyi, Gao Min and so on, the customers string up shop assistants and cashiers, giving customers a special experience with a smile service. Speaking of experience, the Lining brand flagship store, which covers an area of 3000 square meters, is designed by the Hongkong design office as the core concept of "fashion, technology and dynamic". The whole store is divided into 4 levels, 1 storey and 2 storey, which mainly deal with men's professional sports and sportswear. B1 and B2 are mainly women's sports products. What is worth mentioning is that the VIP room, leisure area, interactive area and other innovative experience space in the store are the unique highlights of the domestic sports brand. In the interactive area, personalized embroidery services are set up for young consumers who show their individuality. There is an electronic game zone for game enthusiasts to enable consumers to relax while shopping. It is reported that in the 08 Olympic year approaching, Li Ning Co will also provide more consumers with the opportunity to interact with the Lining brand signing stars. They will guide people to more professional sports and more fashionable sports, which are unique to Lining's flagship store. "The Beijing 2008 Olympic Games, which the Chinese people are looking forward to this year, will soon be held to help more people experience the Olympic Games," Lining said. Li Ning Co CEO Zhang Zhiyong said: "Li Ning Co also sees the Beijing 2008 Olympic Games as a" golden opportunity ". The flagship store opening of Shanghai flagship store shows that Li Ning Co is determined to take this golden opportunity to enhance its brand image. In the future, Li Ning Co will launch our new top brand store in more cities. According to a research report from Harvard Business School, the rapid development of China's sports brand market has led to unprecedented fierce competition in the construction of brand channels. According to Zhang Zhiyong, with the arrival of the Olympic Games, Lining, the first sports brand in China, will continue to strengthen the construction of top stores nationwide. The continuous completion of the Lining flagship flagship store marks the beginning of Li Ning Co's most prosperous commercial street and will occupy a larger share of competition with the world's top sports brands.