"Integrity Marketing" Strategy Boosts China'S Footwear Industry To Sail

"Sincerity is the foundation and sincerity is the foundation". In today's rapidly developing society, the market economy is the credit economy, and the market competition is fair competition.

If the shoemaking enterprise is likened to "boat", then the customer is "water".

The good faith service and good faith marketing of the shoe making enterprises will directly determine the loyalty and satisfaction of the customer to the enterprise, and the customer's loyalty and satisfaction directly determine the development prospect of the shoe making enterprise.

With the development of market economy, business operation has entered a meager profit era.

Many enterprises lament: "business is difficult, products are hard to sell, business is hard to do, and days are hard."

In such a market environment, enterprises must establish their integrity image if they want to be bigger and stronger.

As everyone knows,

It is understood that the footwear industry in Wenzhou just started, Wenzhou shoes are usually referred to as "shoes", meaning that shoes wear for only a week, however, with the continuous economic recovery, Wenzhou footwear enterprises through the system construction, industry supervision, self supervision, self-restraint, Wenzhou has built up the industry and Commerce integrity system, and has emerged a number of well-known footwear brands. Now Wenzhou basically broke away from the original "grassroots" side, and quickly emerged the core industries such as shoe leather.

Therefore, we can see that on the one hand, integrity marketing is inseparable from rules, and honesty has evolved into a rule in real life.

"No rules, no Cheng Fangyuan."

The rule is actually the macro marketing environment, such as politics, law,

On the other hand, integrity marketing is also the core competitiveness of shoe enterprises. Western credit management is called "the most effective management measures for enterprises to produce direct benefits". As a passport for shoe companies to base themselves on the market, integrity has created the core competitiveness of enterprises.

Enterprises are a collection of resources. Once the resources of enterprises are scarce and difficult to imitate, they also have the value of competitiveness.

As experts from McKinsey, a leading international consultancy, think, it is difficult to duplicate and bring tangible or intangible assets that can bring competitive advantage to enterprises, which is the key resource to create competitive advantage.

In the resource collection of shoe enterprises, the integrity of the ethical level has become the core competitiveness of enterprises because of its unique impossibility.

With the process of economic globalization and networking, competition among enterprises is no longer a mere product competition or capital competition. Instead, it is the competition of intangible assets such as brand and reputation.

As the market matures, the market's function of selection and elimination will also increase. The small profits will replace the profiteering, the consumer sovereignty will replace the producer's sovereignty, and the buyer will replace the seller.