Is There A Double Standard For International Luxury Brands?

There are many international frontlines. brand It can be bought in China, and even the time for new products to be listed is kept in line with those in Europe and the United States. But according to the recently released Chinese consumer satisfaction survey released by the World Luxury Association, from March 15, 2011 to March 15, 2012, a total of 3756 complaints of luxury brands were received, and Prada ranked the top on the list of complaints of fashion brands. According to the category, international list accounts for the most complaints, accounting for 46.5% of the total proportion.

At present, China has become an international country such as Europe and the United States. Luxury brand Consumer power, but in terms of service, China Consumer We didn't enjoy top-level services. These top brands provide Chinese consumers with dual standard services in Europe and other regions. The World Luxury Association says that the same luxury brand sells more than 65% complaints per year in China compared to Europe.

Among all the complaints, 57% of the complaints about commodity quality were involved, accounting for 43% of after-sales service complaints, and 16.2% of the respondents who had received satisfactory reply or had been resolved. Most of the complainants were dissatisfied with after-sale services and attitudes and need to be improved.

"Complaint handling is not timely", "maintenance time is too long" and "maintenance price is too high" has become the "characteristic" that European luxury brands are criticised for consumers in China. world Luxury goods The Association believes that the reason for this is that the international brand in China's business market has low development costs, too fast sales of brands, and neglects training and management of sales and service teams. Besides, the purchase characteristics of Chinese consumers' "heavy trademarks but not culture" also make international brands less than cultural communication.