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Satchi Broke The Men'S Wear "&Nbsp" And Walked The Popular Luxury Line.

2012/3/19 10:26:00 13

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Lu Huangbin, chairman of Satchi International China general and Shanghai Chi Nen dress, revealed in 17 Beijing's development strategy of Satchi in China - making Satchi a affordable luxury for men's clothing.

According to the introduction, the first phase of Satchi International's authorized time is from June 18, 2004 to August 30, 2012, and October 2011, Shanghai Chi nun Garments Co., Ltd. successfully renewed the authorization of Satchi international September 1, 2012 to August 30, 2020.

At present, Satchi international has basically completed the layout of the channel network, and the country already has more than 100 stores.

market

Sales exceeded 180 million yuan.

Lu Huangbin said: "in the next 8 years, Satchi international stores will reach 500 in the whole country. With the rapid development of social urbanization and the rapid influx of urban population, the business men's wear market is being stimulated, and the scale will exceed 100 billion yuan, and Satchi international will also usher in a period of rapid development."

Facing middle and high grade

Men's wear

Accused of "public face", Satchi international "initiative young" took the lead in breaking through.

As a result, the age of the people we serve has changed. Breaking the old business suite must be a traditional idea. Satchi will be positioned as a new business man in the city.

Lu Huangbin said, for high-end

Men's wear brand

For example, if we want to seek breakthroughs, we should learn to improve the ability to develop products.

Secondly, we should clear the style of the brand and get rid of the shadow of homogenization.

Third, clear operation of terminal stores, increase the development of parent shops, and increase the operation capacity of single store business brand service.

Fourth, enterprises should innovate in the mode and improve the operation ability of the management system.

In order to make Satchi international brand more internationalized and youthful, Satchi international has focused its efforts on creating a new design team. Lu Huang Bin has hired a Italy designer, reindo, especially this year.

Yuan Li has served in France for many years.

Satchi international design team wanders

fashion

The forefront, the boutique frequency.

Satchi (SATCHI) early in China through the middle and high-grade leather bags to let the Chinese understand, and then mature men's casual fashion to touch the hearts of the people.

Lu Huangbin said, before, their main target group of people in the age of 35~45 years old consumers, now actively adjusted to 28~40 years old.

In the spring and summer clothing market this year, it is obvious that the young style gradually increases, and this change will be more obvious in autumn and winter.