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Gao Er Pu Pformation Fashion Leisure

2012/3/14 11:28:00 50

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Last weekend, Gao Er Pu "palm collar 12" 2012 autumn winter new product Conference opened the curtain.

After 3 years of exploration and polishing, a series of products and new positioning strategies have been successfully pformed into "exquisite and elegant" fashion casual men's clothing.

At the ordering meeting, Lu Xiaojiang, director of marketing, pointed out in the 2012 marketing strategy that in 2012, "high market" will make full efforts in "market planning, commodity attractiveness, marketing detonation and talent cohesion".

Accelerate market expansion

Lu Xiaojiang said he will go further this year.

channel

Reform is carried out in the mode and the "expanding the territory by expanding the territory".

It is reported that in order to further strengthen franchisees, Gao Er Pu will increase support for regional agents on the basis of single store franchises, create 20 benchmark regional agents, and focus on the development of Liaoning, Shaanxi, Sichuan and other places in order to radiate the surrounding areas.

And in the direct battalion plate, Gao Er Pu will continue to integrate the office, strengthens the branch company construction, the key development Beijing, Hubei, East China, Fujian and so on.

It is reported that last year, Gao Er Pu spent tens of millions of yuan to build a direct business system, including the integration of offices set up branches and opened hundreds of Direct stores.

"We have chosen key areas in the first and second tier cities throughout the country, opening up large shops in the mainstream business areas to seize the strategic commanding heights, and thus radiate the surrounding areas."

Lu Xiaojiang said that the focus of the northern market is in the shopping malls, and the mall channel has been built for many years, and the South market is focused on the floor shops.

market

It has also been rapidly developed.

Perfect retailer College

On the one hand, "expanding the territory by opening up the territory", on the other hand, it is "intensive farming".

To this end, he will actively integrate internal and external resources to further improve the previously established high school retailer college.

Lu Xiaojiang disclosed that this year, Gao Er Pu will enhance the terminal sales achievement fully, "we will introduce a domestic top retail Auxiliary agency, through the single shop."

Supervisor

In the way of teaching in the field, retail training is carried out in all regions of the country to help the terminal enhance its retail performance.

This order, Lu Xiaojiang also announced high profile in the upcoming twentieth China International Clothing and Clothing Fair (CHIC), Gore will be a brand new fourth generation of terminal image flashing.

It is reported that this is the sixth consecutive year of the exhibition of "Gao Er Pu". "At that time, a new image of fashion and atmosphere, a refined and elegant product style, will bring a new look to Gao Erpu."

Lu Xiaojiang is full of confidence.