Women's Clothing, Shoes And Hat Products Become The Most Popular Online Shopping.

In the past years " Women's Day "Compared to 2012, the promotion sites of major B2C shopping websites were further advanced. As the main female market, sales of clothing, shoes and hats have ranked first, becoming the first category of online shopping products. An interesting phenomenon is that female users of online shopping shoes are more concentrated in the 25-35 age group.

The recent survey data of BELLE bought and bought online shoe city shoes show that, in the 25-35 year old shopping crowd, the number of women buying shoes and clothing products accounted for 48% of the total number of men than 46% of the population. The average monthly income of users is 2000-5999 yuan, which accounts for a relatively large proportion of the users. Among the female users, the monthly income of 2000-4000 yuan is obviously higher than that of the male.

According to the survey results, Excellent purchase network During the "women's Day" period, upper shoe city joined BELLE, her, Teenmix, Lies Dan and other famous brands to jointly promote promotional activities that are more in line with the income and age of female consumers. In the spring, 199 yuan of women's shoes, BELLE sexy fish mouth shoes, Teenmix garden breath knitting women's shoes, and jointing color Staccato high heels all took part in this promotion. At the same time, the online shopping mall has also launched the "women's Day" perfect women's activities. The famous brand shoes such as Lies Dan, bath, honey and so on are 298 yuan in spring.

In addition, because women in the family at the same time as daughters, wives, mothers, housewives and other roles, so that they not only buy their products for themselves, but also the majority of children's shoes, men's shoes and clothing buyers. According to the analysis data of online shopping shoes, the sales volume of children's shoes and men's shoes and shoes also showed a steady increase along with the slight increase of women's shoes and clothing before the festival.

This also verifies the results of the third party survey and analysis. business Immovable female consumers, it is possible to occupy a larger market share. Based on the characteristics that women usually have strong expressive power, infection and communication ability, the feedback and word-of-mouth of female customers are very important.