The Rise Of Clothing In The Remote City: "Fashion Silicon Valley"

Big wave in Longhua new area, a garment industry base is rising, and a "fashion Silicon Valley" is shaping.

Recently, reporters visited the traditional industrial spanformation demonstration base in Shenzhen, located in Shenzhen garment industry base of big wave office, not only feel the enormous energy of industrial spanformation and upgrading, but also feel more. project For urban construction to bring strong pull.

Headquarter of 22 garment enterprises gather big waves

Under the guidance of the staff of the big wave office, the reporter saw that most of the well-known clothing brands known to Shenzhen were well settled here. "As of now, the base has introduced 22 well-known clothing enterprises in China, Huaxing, Ying Er fashion, Xing billion, Zhong Hui Fu, and Song Li Si and other 5 companies have been put into production. Mass Phil, Hai Jun, MEBO and Shi Qi Li have built 5 enterprises' main buildings. It is estimated that by the end of next year, 22 enterprises will be put into operation and the annual output value will exceed 30 billion yuan, which will initially form the scale of the garment industry. He Jiahong, secretary and director of the Party committee of the big wave office, said.

The establishment of the headquarters base has provided a broader development platform for the development of Shenzhen garment enterprises. The head of a garment enterprise said, "because of the rapid development of enterprises, the land in Shenzhen is tense, and our production and management departments have been scattered several times, which has brought difficulties to management and is not conducive to the building of brand image. With the support of the government, we have our own headquarters, and the park has provided us with a number of supporting services, so we can let go of our efforts."

Government's initiative to promote industrial upgrading

At present, Shenzhen clothing has more than 800 independent brands, more than 20 thousand designers, and Shenzhen clothing has occupied half of the country. Shenzhen clothing with original genes also has higher added value. According to statistics, the added value of clothing products in Shenzhen has risen to 30% to 200%. There are more than 10 garment enterprises in Shenzhen whose output value exceeds 1 billion yuan, and many garment enterprises have become the largest taxpayers in Shenzhen. Clothing has become the representative of spanformation and upgrading of Shenzhen's traditional industries.

In order to further lead the clothing industry to high added value and high cultural content. fashion The spanformation of creative industries has made it an important part of Shenzhen's modern industrial system characterized by "high, new, soft and excellent". In 2003, Shenzhen selected big waves to plan and build a garment industry gathering base.

The total land acquisition area is 1 million 460 thousand square meters, of which the first phase of the industrial functional area planning is 1 million 80 thousand square meters, the introduction of 22 well-known domestic garment enterprises; two, the headquarters functional area planning land more than 200 thousand square meters, planning and construction of clothing public service platform, clothing headquarters building, designer research and development center, brand marketing incubator, clothing Institute and other projects. After the completion of the garment base, it will form a scale of 20 billion output value, accounting for more than 30% of the total output value of the whole industry.

At all levels of government's attention, the construction of the base is fast and fast, and the main road network, such as Lang Rong Road, Longines Road, Huarong North Road and wave road, has been opened to traffic. The work of "seven links and one leveling" has been completed, and the public service platform for clothing will also start construction in 2012. With more and more enterprises starting to put into operation, a garment headquarters base with production, R & D, T display and corporate headquarters is being formed. A fashion high-end manufacturing center is being formed, and a fashion vane is being set up by big waves.

"Fashion Silicon Valley" is ready to come out

According to He Jiahong, the concept of "Silicon Valley" proposed by big waves is not only a factory, but a high-end part of the smile curve, which consists of research and development, display, brand incubation, fashion index release, and trend information. At the same time, "Silicon Valley" also contains the requirements for the environment, and is especially suitable for high-end talents to work and live and live in.

In order to promote the construction of the fashion Silicon Valley, the big wave introduced the "12th Five-Year plan" and "action plan" to create "fashion Silicon Valley". It divided the construction of "fashion Silicon Valley" into three levels, from the industrial level, to promote the fashion industry to become a pillar industry of big waves. At the end of 12th Five-Year, the scale accounted for half of the total industrial output value of the whole street. On the level of urban development, we should popularize fashion elements to every aspect of urban construction, and make big waves a suitable fashion town for work and life. The third level is to let the fashionable Silicon Valley become an important part of Shenzhen's fashion city, through fashion channel, big wave Fashion Festival, fashion The forum regularly releases the fashion index, which has an important impact on fashion consumption in Shenzhen and Southern China.

In order to achieve the goal of "fashion Silicon Valley", big waves are frequent. In recent years, not only has the influence of the "big wave Cup" national Shenzhen dress design competition being held, the "College Fashion Festival" has promoted the influence of the clothing base, the urban infrastructure has changed rapidly, Huayue Road, Hualong Road, Huasheng Road, a new and spacious, smooth and smooth urban road has brought waves to all directions. 14 community parks and the big wave entrance plaza of the Taishan Forest Park have become a good place for community residents to relax. A small, refined, beautiful and vibrant ecological urban area is rising quietly.

With the accumulation of fashion elements, a "fashionable Silicon Valley" is emerging in Shenzhen's big waves.